What do reusable water bottles, coffee beans, and skincare products have in common? They’re all examples of items that are often made with white label products. Find out how easy and cost effective it is to launch your own line of white label men’s grooming products—no investment or inventory storage required.
What does the term white label mean?
- White label is a manufacturing term used to describe the production of generic products which are sold under more than one brand name. In other words, a single product can be marketed using multiple brand names, each with their own unique branding, packaging, and pricing.
- Store brands (such as those at Costco or Whole Foods) are a good example of how white label products allow the seller to keep prices low on quality goods.
- Common white label products include reusable water bottles, tote bags, coffee beans, candles, fashion, skincare, cosmetics, and now—in an industry that’s expected to reach USD 376.4 billion by 2030—men’s grooming products.
Offering a selection of white label products for men is a fantastic way to increase and diversify your revenue stream if you work as a barber or esthetician. When you sign up with Blanka, you’ll have access to our complete unbranded catalogue, including beard care, hair care, skincare, and private label solid cologne.
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What are the benefits of selling white label grooming products?
Offering a selection of white label skincare and grooming products is a win for both the seller and the customer. Here’s why we’re big fans:
Unbranded products are cost effective
Using traditional methods to develop men’s grooming products is an expensive undertaking. Consider the fact that, from inception to branding and marketing, the average skincare line costs between $2,000 to $30,000.
Because white label products are pre-developed and made in large quantities, the startup costs are near zero. All you need to get started at Blanka is to sign up, upload your logo, and lock in your brand setup. Don't have a logo? No problem! Our marketing services can help you design and perfect your branding and logo!
White label grooming products are scalable
For many new skincare lines, having too much—or too little—inventory can make or break a business. Let’s say you’re selling beard oil and it goes viral on TikTok. Sales are through the roof and the orders keep coming in. Don’t panic! By using a white label formulation, you can enjoy the increase in customer traffic without having to stress about inventory or consistency.
Scalability works in the opposite direction, too. Want to take a new product or trendy ingredient for a test drive? Because Blanka has no MOQs (minimum order quantity), you can try out different men’s skincare and grooming products with your customers—risk free!
Want to add some 🔥 to your line of grooming products?
Check out: 2025’s Biggest Trends in Skincare and Wellness Products for Men
Quality assurance is built into white label product cost
When it comes to developing skincare and grooming products, the cost of quality assurance—which is mandatory for customer safety—can range from $500 to $5,000 for a single formulation. Choosing unbranded white label products for your customers allows you to skip the investment in lab tests so that you can direct your finances towards promoting your brand.
Higher profit margins
Choosing white label formulations for your line of men’s skincare or grooming products allows you to bypass several costly barriers, including product development and manufacturing fees. Other cost barriers you don’t have to worry about include inventory storage, printer’s fees, and compliance testing.
Whether the vibe of your brand is affordable or upscale, selling unbranded items gives you the freedom to set prices based on your particular financial needs and customer demographic.
White label products let you focus on growing your business
There are plenty of benefits to choosing private label products for your men’s skincare and grooming brand, including:
- cost
- scalability
- QA and other lab testing is complete
- high profit margins
But one of the best reasons hasn’t been mentioned yet!
Opting for white label products gives you the freedom to concentrate on growing your business and your brand. With development, manufacturing, branding, and distribution taken care of, you can put all your energy into building a strong marketing campaign and making long lasting connections in the male beauty community.
Check out: The Rise of Male Beauty: How to Start a Men’s Skincare Line in 2025
Customize products for your audience
Have something special in mind? Blanka Labs helps you build a private label using an extensive selection of cruelty-free, ethically sourced ingredients. Our beauty experts and lab technicians work together to create a custom formula both you and your customers will love.
Conclusion
Creating a line of men’s grooming products from scratch requires a significant investment—one that can quickly turn into multiple thousands of dollars in a short amount of time. White label products are a cost effective solution to many, if not most, of the pain points experienced by new business owners.
At Blanka, we walk you through the branding and development process step-by-step. Blanka not only provides the product, we offer logo design and other marketing services, inventory storage, and dropshipping fulfillment.
