Social media trends this week (Updated weekly)

Stay ahead of the game: this week’s must-know social media trends

Social media moves fast! 👀 *Blink*, and you might miss the next big trend! Whether you’re a beauty entrepreneur, content creator, or brand looking to grow your presence, keeping up with the latest social media trends is essential for getting views and clicks, staying relevant and ahead of the competition.

Each week, we’ll bring you the freshest insights and ideas on what’s trending across Instagram posts and Reels, TikTok, Pinterest, and more—from viral short-form video trends to must-know TikTok marketing strategies that can help boost your visibility.

Want to know how top beauty brands are increasing engagement on social media? We’ve got you covered with expert tips, trend breakdowns, and real-world examples that you can apply to your own strategy.

👉 Bookmark this page and check back every week for up-to-date insights on the best social media trends shaping the beauty industry in 2025 and beyond! 🚀

The best social media trends: 

Week of September 22

Tiktok trends this week

Trend: Go wherever the wind takes you
Idea: Creators pretend to be “blown away” by imaginary wind, landing into things you love, like your bed, or favorite cafe. 
How to use it: Let the “wind” carry you into your store, shelf of samples, or box of glosses. Bonus points for being extra with the acting.
Watch an example here.

Trend: Right in front of you
Idea: Creators pretend to notice something on the ground (in tiny text), then kick it away, revealing it as a big truth their audience needs to hear.
How to use it: Use small on-screen text to write something people usually ignore in your niche. Kick it aside, then flash the real truth. For example: POV: “You need a warehouse to launch a beauty brand". You notice tiny text that says, “Nope. You just need a private label company.”
Watch an example here.

Week of September 22

Tiktok trends this week

Trend: I know ball
Idea: This trend is for showing off what you’re really good at. Start with a clip where you look “out of place.” Then cut to “Oh, I know ball” while proving them wrong with receipts.
How to use it: Start with “When I walk into [your niche] and they look at me like I don’t know ball”. Then cut to “Oh, I know ball” over clips of your products, packaging, or results.
Watch an example here.

Trend: Life with ✨them✨
Idea: This trend shows the “before” and “after” of someone’s influence. Starting simple, then cutting to everything transformed because of them.
How to use it: Swap “her” for your brand. Start with an empty or minimal setup, then transition to your products everywhere, on shelves, table, bags. Use text like “Life with ✨[your brand]✨”. 
Watch an example here.

Week of September 15

Instagram trends this week

Trend: Smile if...
Idea: This trend is all about letting reactions do the talking. Just say “Smile if [statement]” and the camera catches whether they smile or not
How to use it: Onscreen, write a playful prompt like “Smile if you’ve seen a better serum” or “Smile if you’re not obsessed with our gloss.” Film someone trying not to smile...and failing. This is a great way to show off products that speak for themselves.
Watch an example here.

Trend: Unfortunately I do love..
Idea: Creators use it to list things they love. 
How to use it: Post a video of yourself with the text “Unfortunately I do love:” followed by a list of things you’re obsessed with. For example: offering vegan products. 
Watch an example here.

Week of September 15

TikTok trends this week

Trend: In a room full of people, I look for...
Idea: This trend is about showing what (or who) you really care about, even in a crowd. 
How to use it: Use the audio with the caption “In a room full of people, I look for…” and show what you're drawn to, whether that’s your best seller or something you can’t leave the house without.
Watch an example here.

Trend: How dare you accuse me?
Idea: This trend starts with a harmless insult (like “you’re ugly”) that doesn’t bother you, then delivers a real accusation that actually crosses the line.
How to use it: Start with a clip of you smiling and text like “you’re ugly.” Then cut to the real offense, like “you don’t make your products yourself,” and lip sync “how dare you accuse me.”
Watch an example here.

Week of September 8

Instagram trends this week

Trend: Do you gamble?
Idea: This trend is all about taking a risk on something random and hoping it works out.
How to use it: Start your video with the question: "Do you gamble?" Then cut to your version of the risk, like: "Yes, I tried a random nail salon in my city." Show the transformation, and use the caption to confirm it paid off: “It was worth it.”
Watch an example here.

Trend: Fun (Soma remix)
Idea: This trend is for when someone says something that should bother you, but you see a hidden benefit.
How to use it: Start by fake crying for a few seconds, then wink, then cut to a quiet flex that proves them wrong. Try: “When they say skincare is just a trend” → “but I’ve been sold out since February.” Perfect for showing off products people underestimated.
Watch an example here.

Week of September 8

Tiktok trends this week

Trend: -acholic
Idea: This trend puts a fun twist on the word “alcoholic” by turning it into product obsessions, like “blushaholic,” or “glossaholic.”
How to use it: Film yourself dramatically using your product of choice, like it’s something you just can’t quit. Add on-screen text with your “-aholic” word.
Watch an example here.



Trend: Who’s most likely
Idea: This audio is meant for couples, but creators are using it to spotlight their product instead.
How to use it: The format lists questions like “Who’s most protective?” or “Who said I love you first?” and you point to your product every time like it’s the obvious answer. Try it to show off a best seller like it’s your ride or die.
Watch an example here.

Week of August 18

Instagram trends this week

Trend: The Summer I ___
Idea: Inspired by The Summer I Turned Pretty, this trend is all about finishing the sentence “The Summer I ___” with something dramatic.
How to use it: Add the text over a video or photo. Try: “The summer I finally launched my brand” or “The summer I wore the same gloss every day.” Great for showing off your products and services.
Watch an example here.

Week of August 18

Tiktok trends this week

Trend: Directed by Robert B. Weide
Idea: This trend is about proving your past self wrong in the best way possible. Creators are using carousels that show the before (when you doubted yourself) and the after (you crushed it).
How to use it: For example, 
Slide 1: “Me in 2022: you really think you can start a business?”
Slide 2: The iconic Directed by Robert B. Weide screen
Slide 3: You now, successful, holding your product, living the glow-up
Watch an example here.

Week of August 11

Instagram trends this week

Trend: Sorry, I can’t. I have therapy
Idea: Creators are using this trend to show their favorite forms of self-care, like getting their nails done, shopping, or applying their favorite product, and calling it "therapy."
How to use it: Start with a text like “Sorry I can’t. I have therapy” and show your version of therapy like getting your hair done, doing skincare using your brand's products, etc.
Watch an example here.

Trend: Make them think it's a picture
Idea: This trend fakes a photo before snapping into motion, using the viral audio of “Locked Jaw”.
How to use it: Start the video with pose completely still as if you're looking at a photo, while holding your product. When the beat hits, break the illusion by moving. Add on-screen text that says “Make them think it’s a picture.”
Watch an example here.

TikTok trends this week

Week of August 11

Trend: 24 karat gold labubu
Idea: Creators are using the trending audio to show their rarest, most prized possession.
How to use it: Record yourself holding your product. Add on-screen text like: "What it feels like to own [product name]". It works best with luxe or viral-feeling items.
Watch an example here.

Trend: Cup shuffle challenge
Idea: This trend uses the classic game where you hide something under a cup and shuffle it around. But the fun twist is, it’s super obvious where it is the whole time.
How to use it: Begin your video by saying: “Under one of these cups is [your product]. If you pick the right one, [insert reward].” Shuffle the cups around like it’s a real challenge, even though it’s obvious where the product is, then lift the cup to reveal it and celebrate. For example: "If you pick the right one, you get 20% off our entire site!".
Watch an example here

Week of August 5

Instagram trends this week

Trend: When I'm mad & he’s trying to make me laugh
Idea: This trend is all about showing what instantly fixes your bad mood, usually something super specific.
How to use it: Start your video pretending to be upset. When someone taps your shoulder, cut to you spinning around with something that makes everything better. Try: holding your new product as you spin around. 
Watch an example here.

Trend: Throwing a fit 
Idea: This trend is a pun on “throwing a fit”, but instead of being mad, you’re showing off your outfit (fit).
How to use it: Start with “She was throwing a fit…” Then cut to a 0.5x (slow-mo) turn showing your look. Add a product twist by applying your gloss or holding your product as part of the reveal.
Watch an example here.

TikTok trends this week

Week of August 5

Trend: I'll be there 
Idea: This trend is for the product (or thing) that’s always with you, no matter where you are.
How to use it: Use the audio that says “I’ll be there” and show a bunch of photos or videos of yourself at random places, zooming in each time to show your go-to product in the frame. 
Watch an example here

Trend: Exactly (Snap sound) 
Idea: This sound is for the moments when someone says something so real you can’t help but nod, snap, and say “EXACTLY.”
How to use it: Film yourself snapping in sync to the sound while using a product. Use on-screen text to highlight something you completely agree with. For example: “When someone says toner is the most underrated step in skincare” 
Watch an example here

Week of July 28

Instagram trends this week

Trend: Nicky Minaj pose
Idea: Creators are wearing heels and trying to balance on the most random items ever, from candles to paper towel rolls.
How to use it: Put your own product twist on the pose by balancing on your products. Think: a body butter tub, your skincare stack, or even a shipping box—while applying lip gloss, blush, or cleanser. Just don’t fall.
Watch an example here.

TikTok trends this week

Week of July 28

Trend: My name is Pink
Idea: Hop on this trend to show off something that feels like it shouldn’t be allowed, even though it totally is.
How to use it: Start by shaking hands with someone while lip-syncing to the audio. Try: POV: when we quit our 9-5s to sell blush on the internet
Watch an example here

Trend: If that's ok with you 
Idea: Creators are saying something super random or oddly specific, then asking “If that’s OK with you?”
How to use it: Say something casual that would clearly throw off someone’s day and end it with “if that’s OK with you?” For example, "I'm going to reapply my lipgloss if that's okay with you"
Watch an example here

Week of July 21

Instagram trends this week

Trend: Rhode iPhone case 
Idea: This trend is all about replacing the iconic Rhode lip gloss case with something you can’t live without.
How to use it: Film yourself in the mirror holding your phone like the Rhode case. Instead of a lip gloss, attach or hold your go-to product, like a candle, blush, serum, etc. 
Watch an example here.

TikTok trends this week

Week of July 21

Trend: Good and bad news 
Idea: This trend shows a win… followed by something just as bad (or worse).
How to use it: Start your video with the text, “The good news is…” and share a win. Then switch to “The bad news is…” with the reality check. For example: “The good news is we went viral. The bad news is we ran out of stock.”
Watch an example here

Trend: Absolutely not
Idea: Hop on this audio to shut down something you're definitely not on board with.
How to use it: Start your video with a trend, tip, or opinion you strongly disagree with. On the “absolutely not” drop, cut to your reaction or what you do instead. Try: “when you go to bed without taking your makeup off”
Watch an example here 

Trend: High angle POV
Idea: Creators are filming from a higher angle to catch attention fast, think bird’s-eye view of routines, product use, or quick demos.
How to use it: Prop your phone above you while applying a product, doing your skincare, or showing results.
Watch an example here.

Week of July 14

Instagram trends this week

Trend: I grieve different 
Idea: This trend is being used to show something you’re proud of… followed by the downside that comes with it.
How to use it: Start with a win, like finally finding your perfect lip shade. Then on the “I grieve different” drop, show the catch like it’s already sold out.
Watch an example here.

Trend: Baby by Justin Bieber
Idea: This transition trend is everywhere right now—used to show off makeup looks, outfits, products reveals, you name it.
How to use it: For a product twist, start by lip-syncing the lyrics. On the first beat, cut to holding your product. On the second beat, switch to a different person and repeat the transition with your product. 
Watch an example here.

TikTok trends this week

Week of July 14

Trend: Answer to my problems 
Idea: This trending audio is all about playfully reaching for your favorite thing, even if it’s probably not the solution.
How to use it: Add the text “The answer to all my problems probably isn’t [your product] but I’ll check just to be sure” over a clip of you using it anyway.
Watch an example here

Trend: When I have money versus no money
Idea: This trend is for the things you refuse to give up, no matter what’s in your bank account.
How to use it: Show yourself buying or using your product in both clips over the text “Me when I have money vs. me when I have no money.” Because some products are non-negotiable.
Watch an example here

Week of July 7

Instagram trends this week

Trend: You look happier
Idea: Creators are using this trend to show off what’s really making them happy.
How to use it: Start with “You look happier” and cut to “Thanks, I…” with whatever’s been giving you life. Try: “Thanks, after I finally found a lip liner that actually lasts 24 hours.” Then show your product doing its thing.
Watch an example here.

Trend: Chasing the bag
Idea: Creators are chasing the thing they can’t live without—literally.
How to use it: Start with “In 2025 we’re chasing ____.” Then run toward your product like your life depends on it. 
Watch an example here.

TikTok trends this week

Week of July 7

Trend: God forbid
Idea: Hop on this trend to defend the things you actually care about.
How to use it: Start with a quote you always hear, something you don’t agree with. Then cut to your comeback using the trend’s audio. For example: “This has like... no scent.” → God forbid I prioritize sensitive skin.
Watch an example here

Trend: Bacon Avocado
Idea: Use this trend to hook viewers with a totally random phrase, then drop a random thought.
How to use it: Say “bacon avocado” to camera with the text “seeing how fast I can say bacon avocado.” Then switch to .5x speed and say something worth hearing, such as a hot take, business update, or piece of advice.
Watch an example here

Week of June 30

Instagram trends this week

Trend: Mamacita
Idea: A trending Love Island sound brands are using to show off their favorites.
How to use it: Use the “When I say I’m a mommy, this is what I mean” audio to highlight your product babies. Think: mini vs full-size version, new product launch, or the perfect product duo (lip liner + gloss).
Watch an example here. 

Trend: Oh really? That sucks.
Idea: This trend sets up a common problem, then flips it with a solution, usually your product.
How to use it: Start with a pain point your audience knows all too well, like “Sunscreen always leaves a white cast.” Then on the beat drop, show your product that actually solves it.
Watch an example here.

TikTok trends this week

Week of June 30

Trend: Something to take the edge
Idea: A trending audio that swaps cigarettes for your healthier obsessions.
How to use it: Use it to show your version of relief. Think: holding your best-selling gloss, an iced coffee, or clinging to a hot tool like it’s the only thing keeping you sane.
Watch an example here


Trend: Who said that?
Idea: Say something controversial, too relatable, or slightly unhinged, then turn around
like you’re surprised it came out of your mouth.
How to use it: Face away from the camera and say your hot take. On the beat, spin around and hit them with: “Who said that?” For example: “You’ve bought this gloss in every shade. You don’t need the new one."
Watch an example here

Week of June 23

Instagram trends this week

Trend: POV: You open my camera roll
Idea: This trend reveals the one thing you can’t stop snapping photos of.
How to use it: Use it to highlight the one thing your camera roll’s full of. Think: product pictures, gloss swatches, and more. 
Watch an example here.

Trend: Can I borrow a—
Idea: This trend cuts off mid-sentence so you can show all the options someone might be asking for.
How to use it:  Use it to show variety in your products. Start with “Can I borrow a lip—” then cut to clips of all your versions: gloss, stick, stain, oil, or balm. You can also use it for things like: “Do you have the foundation in this shad-"
Watch an example here.

TikTok trends this week

Week of June 23

Trend: I'm a mommy
Idea: A trending Love Island audio people are using to show what they take pride in or feel “in charge of.”
How to use it: Use this trend to highlight your products or your brand. Start with the audio: “When I say I’m a mommy, this is what I mean”, then cut to a clip showing your “babies.” This could be your full product shelf, your self-tan lineup, or a product launch.
Watch an example here

Trend: You better be nice
Idea: A funny trend where someone hypes up their friend or partner before they show off something they’re proud of.
How to use it: Start with one person saying something like, “My co-founder’s about to show you the new serum she made... you better be nice.” Then cut to them showing off their collection, new launch, or creation.
Watch an example here

Week of June 16

Instagram trends this week

Trend: Mental health walk
Idea: This trend is all about turning a “mental health walk” into your version of self-care.
How to use it: Start with “We should go on a walk for our mental health” then cut to your version of that. Maybe it’s walking into your lash studio, shopping your own products, or filming content. Add “The walk:” as text on screen.
Watch an example here.

Trend: What do you think I'm going to say to you 
Idea:  This trend is all about calling out obvious no’s in your industry.
How to use it: Use this trend to address questions you always hear. Try: “Is one shade enough for a lip tint launch?” or “I don’t need to clean my lash extensions daily?”
Watch an example here.

TikTok trends this week

Week of June 16

Trend: Two choices
Idea: Creators are listing four dreamy options and asking their audience to pick only two.
How to use it: List four things your brand offers that your customer would want, then ask them to choose only two. Try things like: “lip gloss that stays shiny for 6+ hours” vs. “free shipping on every order.”
Watch an example here

Trend: If it wasn’t for this
Idea: This trend is for showing how two unexpected moments led to a breakthrough. Founders are using it to tell the story behind a product or business.
How to use it: Use this trend to tell your brand story. Start with two struggles or moments, then finish with what you created. Try: “If it wasn’t for dry lips… and sticky gloss… I never would’ve made one that actually hydrates.”
Watch an example here

Week of June 9

Instagram trends this week

Trend: Chased by a serial killer
Idea: This trend is all about running from danger until you see your favorite product and suddenly risk it all.
How to use it: Show yourself running, then stopping mid-sprint when you spot them holding your lip oil, Vitamin C, or whatever you can’t live without. Grab it, then keep running.
Watch an example here.

Trend: Our favorite client
Idea: This trend is all about making your audience feel like they’re your star customer. 
How to use it: Start by looking offscreen in awe, then cut to you pointing straight at the camera with a caption like “Look! It’s our favorite client.”
Watch an example here.

TikTok trends this week

Week of June 9

Trend: If you ever think about me
Idea: This trend is all about the little things that feel like you. Creators are sharing a photo and listing the little things that sum them up from favorite drinks to niche habits. 
How to use it: Make it product-focused by picking one item and stacking the traits that make it. Try: “the product that got us noticed" or “the gloss that lives in every one of my bags.”
Watch an example here

Trend: Quick convo
Idea: This trend is all about short convos where one person has a problem and the other solves it, usually with something oddly.
How to use it: Use it to highlight your product as the solution. Think: “Ugh my skin’s dry again” → “Wait, use this” → cue your glow serum, toner pads, or moisturizer.
Watch an example here

Week of June 2

Instagram trends this week

Trend: Aligning my chakras
Idea: This trend is about setting up your favorite products like a “chakra ritual” using things like lip gloss, sunscreen or anything else you love.
How to use it: Use your own products to join in. Think: lining up your glosses, serums, or skincare samples with the text “Aligning my chakras before the drop."
Watch an example here.

Trend: I’m no therapist, but…
Idea: This trend is all about sharing advice like it’s a must-know tip. Creators start with “I’m no therapist but…” and finish with something they swear by.
How to use it: Use this trend to highlight a product or habit you stand by. Try: “I’m no therapist but have you tried a lip stain that actually lasts 24 hours?”
Watch an example here.

TikTok trends this week

Week of June 2

Trend: But why would I want to?
Idea: This trend is about being told to stop doing something you love, and doing it anyway.
How to use it:  Use this trend to show off your favorite product or habit. Start with a prompt like, “Stop launching something every month” or “Stop posting about your glosses” then cut to you doing that exact thing with the overlay “I mean I could, but why would I want to?”
Watch an example here

Trend: Pet peeve 
Idea: This trend is blowing up for calling out the things people think they understand, but totally don’t.
How to use it: Start with something like “My pet peeve is when people say ‘I love lip glosses too’” → then cut to “No one loves lip glosses as much as I do” with a clip of your entire collection.
Watch an example here

Week of May 26

Instagram trends this week

Trend: Sound that plays in my head
Idea: This one’s for your internal scream moments. Use it to react to a misconception about your brand, your products, or being a founder.
How to use it: Think: “When someone says starting a brand is easy,” “When they ask if I make my products at home,” or “When someone says all lip oils are the same.” 
Watch an example here.

Trend: Round of applause 
Idea: This trend is all about giving credit where it’s due, especially to yourself for creating something that really works.
How to use it: Use a clip of you clapping with the text "Giving myself a round of applause for" and finish it with a product win. Try: making a lip tint that actually lasts 24 hours or nailing the shade range on the first try.
Watch an example here.

TikTok trends this week

Week of May 26

Trend: Uncomfortable life
Idea: This trend is for when you're done settling—perfect for showing why you’d never go back to the products that weren’t working.
How to use it: Use this trend to show a product that makes your life easier. Try: "using a cleanser that melts off makeup", or "a sunscreen that doesn't leave a white cast".
Watch an example here

Trend: Airball
Idea: This trend is perfect for showing what someone underestimated and how you or your brand proved them wrong.
How to use it: Start with something you told someone about your brand, like “I told them I was starting a beauty brand.” Then show their response, like “Oh cute, like on Etsy?” Finally, reveal your success: your product on a retail site, in a magazine, or going viral. Add the text “Holy airball.”
Watch an example here

Week of May 19

Instagram trends this week

Trend: I love stuff 
Idea: This sound is trending for showing off your favorite things, and for beauty founders, that means your products, your packaging, and the little details that make your brand feel so you.
How to use it: Use this trend to show your full product lineup, your most-loved essentials, or the behind-the-scenes “stuff” you can’t run your brand without. 
Watch an example here.

Trend: Hello, it's me.
Idea: This trend is all about showing those funny internal conflicts, like when you say one thing but do the exact opposite.
How to use it: Hop on this trend to show off your finished product, then cut to the messy middle of sample testing, late-night edits, or design changes. 
Watch an example here.

TikTok trends this week

Week of May 19

Trend: 6-syllable repeater
Idea: This trend is all about picking a 6-syllable phrase that matches the beat, repeating it three times, and filming yourself reacting like you're hearing it in real time.
How to use it: Use this trend to share something relatable, or product-focused. Try lines like “this gloss stays all day,” “just launched something new,” or “you need this toner now.”
Watch an example here

Trend: Propaganda I Refuse to Fall For
Idea: This trend is blowing up for hot takes and founder POVs. Creators are listing the trends, habits, or products they’re not buying into.
How to use it: Use this trend to share your personal product no-gos or beauty industry opinions. Try: “skipping SPF,” “not double cleansing,” “waiting for ‘perfect’ packaging,” or “launching without a plan.” 
Watch an example here

Week of May 12

Instagram trends this week

Trend: All of my names 
Idea: Creators are stacking the different names or roles they go by, like “mom” to my kids or “@beautyby___” to my clients. 
How to use it: Put a product twist on it. Show how one item fits into different routines. For example: “Hydrating Serum” on your site, “the glow drop” in your GRWM, “my go-to” on your shelf. It’s fun, relatable, and no one’s using it this way yet.
Watch an example here.

Trend: Viral sound - Apéritif by DYVN and dennisivnvc
Idea: This sound is trending in tutorials and routines, making everything feel luxe.
How to use it: Use this audio to show your product in action. Apply skincare, swatch a formula, pack an order, or film a quick how-to.
Watch an example here.

TikTok trends this week

Week of May 12

Trend: Italian brainrot
Idea: This sound is trending for showing two opposite moods in one video. 
How to use it: Use this trend to show the range in your brand. Think skincare vs makeup, morning routine vs night routine, or product testing vs packing orders. 
Watch an example here

Trend: Viral sound - Pretty little baby by Connie Francis
Idea: This vintage audio is trending for soft, dreamy product content.
How to use it: Hop on this trend to highlight your most aesthetic moments, like applying skincare, packing a morning order, or spotlighting a new product launch.
Watch an example here

Week of May 5

Instagram trends this week

Trend: Jaws Theme
Idea:  Creators are using this sound to shine light on the things they like. Acting as sharks circling their prey, the "prey" is a topic or product that sparks interest, and creators circling it is a good thing.
How to use it: Use this trend to highlight new product launches, your favourite essentials, or top sellers. Ex. "When someone mentions our Foaming Soy Cleansing Complex" 
Watch an example here.

Trend: Retail Therapy X RHOBH trend
Idea:  Creators are hopping on this trend to highlight their favourite products - and the retail therapy moments that have given them peace layered to quotes by the Real Housewives
How to use it: This trend can help you encourage purchases by leaning into "healing retail therapy" while showcasing your favourite products
Watch an example here.

Trend: New Soul
Idea: “New Soul” audio captures the fresh, feel-good energy of spring. Creators are using it to show their favorite springtime rituals and seasonal resets.
How to use it: Use this trend to showcase your spring beauty rituals with your products, such as unboxing, getting ready in natural light, or applying skincare before heading into the sunshine. Ex. “When the sun finally comes out and I get to use my Vitamin C serum like it’s a whole event.” 
Watch an example here.

Week of April 28

Instagram trends this week

Trend: Viral Audio - Headphones On by Addison Rae
Idea: This audio is ready to transcending your tutorials to new heights!
How to use it: Hop on this trend to showcase how you use your brand's best products - think makeup tutorial, hair styling, skincare routine, the list goes on!
Watch an example here.

TikTok trends this week

Trend: The butterfly effect trend
Idea: This trend invites you to share how a single small decision ended up shaping your whole life.
How to use it: Use this audio by adding text over the video that starts with 'The butterfly effect is crazy because...' Then, share a small decision you made and how it ended up impacting your life. For example: 'The butterfly effect is crazy because if I hadn’t left my corporate job, I never would’ve had the courage to start my business.'
Watch an example here.

Week of April 21

Instagram trends this week

Trend: Viral Audio - Wow
Idea: Get ready to be seriously impressed. Your brand’s glow-up moment starts now—use this audio to flex what makes your beauty line stand out.
How to use it: Hop on this trending audio to spotlight the magic behind your products—whether it’s your luxe packaging, best sellers, new products or that flawless texture and finish.
Watch an example here.

Week of April 14

Instagram trends this week

Trend: Viral Audio - Glow Up
Idea: Now that spring is here, work that strut, own your routine, and let your brand shine. It’s quick, cheeky, and grabs attention - aka perfect for your next content drop.
How to use it: Add this trending audio to your next skincare glow-up, hair transformation, or makeup slay video using your brand, your products! 
Watch an example here.

Trend: Viral Audio - Sinister laugh
Idea: This is one of those trending sounds on Instagram you’ll want to keep saved. The second you hear it, you just know someone’s about to do something chaotic, petty, or powerfully unbothered - and we’re here for it.
How to use it:  Use this audio to highlight your “villain era” moves - like selling out your best-sellers, launching a bold new product line, or even just not sweating the small stuff.
Watch an example here.

TikTok trends this week

Trend: Easy like Sunday morning
Idea: This trending sound is all about calling yourself out in a playfully sarcastic way. The format? You highlight something people might side-eye you for - then follow it up with a dramatic “God forbid I…” and a totally justified (and usually funny) reason why you do it.
How to use it: "You're always posting about your brand" “God forbid I promote the business I built from scratch in my living room.”
Watch an example here.

Trend: Hard launch
Idea: This trend is all about showing off something you just love.
How to use it: Begin with the camera facing you as you smile and look out at something. Then flip the camera to reveal what you were smiling at. Layer "hard launch" over the entire video. This can be a great way to show off your current favourite products, new launch sneak peaks, or your best seller.
Watch an example here.

Week of April 7

Instagram trends this week

Trend: I'm not ashamed to admit..
Idea: This trend is all about keeping it real. People are using the audio to share funny, honest, or even slightly embarrassing confessions that start with “I’m not ashamed to admit…” It’s a fun way to show your human side, connect with your audience, and say the things we’re all secretly thinking. It first popped off on TikTok and is now making waves on Instagram Reels too.
How to use it: As a beauty entrepreneur using Blanka, you can utilize this trend to humanize your brand and connect with your audience on a deeper level. 
Watch an example here.

Trend: That don't impress me much
Idea: Jumping on the "That Don't Impress Me Much" Reels trend is a fantastic way to showcase your brand's personality and connect with your audience through humor and relatability. This trend features Shania Twain's iconic line, "Okay, so you're [X]? That don't impress me much," allowing creators to playfully highlight things that are often overhyped or unimpressive.
How to use it: Showcase the key points that set your product apart, or have a little more fun "When he explains what it means to be a business owner" Followed by "Me 90% of the time) with an exciting montage of the BTS or your work life as a business owner. 
Watch an example here.

TikTok trends this week

Trend: Some people ask me
Idea: This hilarious trend is a great way to introduce yourself to you audience through lighthearted humour. 
How to use it: Come up with a name and task completely unrelated to your business and pitch it as "Some people ask me, 'hey not your name, how do you complete unrelated task' and I'm here to tell you I have no idea and my name is not previous name." and follow with a proper introduction, what you do and how you can help the viewer.
Watch an example here.

 

Trend: Probably needed a hug.
Idea: Use this Adele audio and layer the text "Probably needed a hug." followed by what you do to cope instead over footage of you doing that activity. 
How to use it: Reference your incredible beauty line ex. "Probably needed a hug. Did my 5-step skincare routine instead"
Watch an example here.

Week of March 31

Instagram trends this week

Trend: Ooh a piece of candy!
Idea: Ever thought about what you just can’t say no to? That’s exactly what this trend is all about! Using the nostalgic “Ooh, a piece of candy” sound, creators are revealing their ultimate weaknesses.
How to use it: This viral Reels trend is the perfect way to showcase your beauty brand in a fun, relatable way! Using the “Ooh, a piece of candy” audio, you can highlight your most tempting products - the ones customers can’t resist.
Watch an example here.

Trend: Traffic was crazy
Idea: We all know the struggle - juggling a beauty brand, life, and everything in between sometimes means running just a little behind. This trending Reels sound is the perfect way to turn those “Oops, I’m late” moments into fun, relatable content for your audience.
How to use it: Try it for your beauty business by showcasing the real (or totally exaggerated) reasons you’re running late - like getting lost in a content creation deep dive, perfecting a product photo, or swatching one too many lip glosses
Watch an example here.

Trend: Pink Pony Club (live)
Idea: There’s just something about this sound—it demands attention. Whether you’re showing off your latest beauty launch, packing orders, or giving a behind-the-scenes look at your brand, this trending audio is the perfect way to add power to your Reels.
How to use it: Use it to make your content pop and let your confidence shine! Overlay it to show your busy life as a proud business owner.
Watch an example here.

TikTok trends this week

Trend: Drake X PARTYNEXTDOOR
Idea: Entrepreneurs are loving this trend - and for good reason. Using the smooth Drake x PARTYNEXTDOOR sound, creators are flexing their biggest boss moves with text overlays highlighting career wins, milestones, and game-changing decisions.
How to use it: Blanka beauty brand owners can jump in by showcasing their entrepreneurial power moves.
Watch an example here.

Trend: Everything that I have trend
Idea: This uplifting trend is all about looking back at where you started and celebrating how far you’ve come. Using the “Everything that I have, praise the Lord” sound, creators are sharing their biggest career hopes—then revealing how they made them happen.
How to use it: Blanka beauty brand owners can jump in by showcasing their journey:
“I hope I can start my own beauty line” → Now selling my own products!
“I hope I get my first customer” → Shipping out my 100th order!.
Watch an example here.

Week of March 24

Instagram trends this week

Trend: A moment that felt like Hozier's yell
Idea: This sound captures emotionally powerful experiences that evoke the raw excitement of Hozier’s vocals.
How to use it: Use this sound to show an exciting moment for your business - the launch of a new product, a moment you felt success, the launch of your brand and more.
Watch an example here.

Trend: Everybody wants this
Idea: Showcase something you have that everybody wants to The Devil Wears Prada quote "Don't be ridiculous Andrea, everybody wants this." to Gimme More by Britney Spears.
How to use it: What's a hack you know better than everybody else? A must have product in your collection? Make a reel to this sound to show your audience the best of the best.
Watch an example here.

TikTok trends this week

Trend: Doesn't know it yet
Idea: This trend highlights how life’s biggest moments often unfold when you least expect them. Use a video from before a major life event with a text overlay that begins, "She doesn’t know it yet, but..." - then reveal what happened next.
How to use it: Use this trend to capture the moment before you launched your business. "She doesn’t know it yet, but she’s about to create a brand that speaks to her soul and changes her life."
Watch an example here.

Trend: Miss, you forgot something
Idea: Cosmetic brands, this one's for you. Use the sound "Miss, you forgot something" to make a fun, exciting, and quick get ready with me showing your step by step beauty routine.
How to use it: Start with a clean base, and to the sound of each pop add a new layer to your glam with the end result a full face of your makeup.
Watch an example here.

Trend: Approved, approved
Idea: What are your favourite beauty trends? This Tiktok trend allows you to give the stamp of approval on your favourites this season.
How to use it: Cosmetics, skincare, hair care or all of the above, compile a list of your do's and don'ts and make a fun video to this sound to let your audience know your favourite trends..
Watch an example here.

Week of March 17

Instagram trends this week

Trend: Meet the team
Idea: Calling all solopreneurs, creators, and small business owners—you're not alone! This trend is all about showcasing that you're crushing all the roles for your business.
How to use it: Take videos of yourself doing what would be different positions at your business
Watch an example here.

Trend: Let me go
Idea: There's nothing like a good morning routine, and this audio trend is your way to showcase yours.
How to use it: Show off your morning routine as a business owner to this euphoric song.
Watch an example here.

Trend: Red Flag
Idea: Beauty and skincare creators are using this audio to showcase the "red flags" of the industry.
How to use it: Show off your biggest beauty no-no's while showing off your products that offer a solution.
Watch an example here.

TikTok trends this week

Trend: We'll have a look
Idea: There is something exciting or important to check out
How to use it: Consider using this sound for an exciting new launch or to showcase a favourite product
Watch an example here.

Trend: I met myself for coffee
Idea: A comparison to your younger self, and the growth you've had
How to use it: Consider using this sound as a business owner, ("She had no idea I'd be crushing my own skincare line")
Watch an example here.

Trend: Work Besties
Idea: Showcase you and your work partner doing single work tasks with two people
How to use it: What does your day to day look like as a business owner? Take that and make it funnier with your support system or business partner
Watch an example here.

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