Social media trends this week (Updated weekly)

Stay ahead of the game: this week’s must-know social media trends

Social media moves fast! 👀 *Blink*, and you might miss the next big trend! Whether you’re a beauty entrepreneur, content creator, or brand looking to grow your presence, keeping up with the latest social media trends is essential for getting views and clicks, staying relevant and ahead of the competition.

Each week, we’ll bring you the freshest insights and ideas on what’s trending across Instagram posts and Reels, TikTok, Pinterest, and more—from viral short-form video trends to must-know TikTok marketing strategies that can help boost your visibility.

Want to know how top beauty brands are increasing engagement on social media? We’ve got you covered with expert tips, trend breakdowns, and real-world examples that you can apply to your own strategy.

👉 Bookmark this page and check back every week for up-to-date insights on the best social media trends shaping the beauty industry in 2025 and beyond! 🚀

The best social media trends: 

Week of May 26

Instagram trends this week

Trend: Sound that plays in my head
Idea: This one’s for your internal scream moments. Use it to react to a misconception about your brand, your products, or being a founder.
How to use it: Think: “When someone says starting a brand is easy,” “When they ask if I make my products at home,” or “When someone says all lip oils are the same.” 
Watch an example here.

Trend: Round of applause 
Idea: This trend is all about giving credit where it’s due, especially to yourself for creating something that really works.
How to use it: Use a clip of you clapping with the text "Giving myself a round of applause for" and finish it with a product win. Try: making a lip tint that actually lasts 24 hours or nailing the shade range on the first try.
Watch an example here.

TikTok trends this week

Week of May 26

Trend: Uncomfortable life
Idea: This trend is for when you're done settling—perfect for showing why you’d never go back to the products that weren’t working.
How to use it: Use this trend to show a product that makes your life easier. Try: "using a cleanser that melts off makeup", or "a sunscreen that doesn't leave a white cast".
Watch an example here

Trend: Airball
Idea: This trend is perfect for showing what someone underestimated and how you or your brand proved them wrong.
How to use it: Start with something you told someone about your brand, like “I told them I was starting a beauty brand.” Then show their response, like “Oh cute, like on Etsy?” Finally, reveal your success: your product on a retail site, in a magazine, or going viral. Add the text “Holy airball.”
Watch an example here

Week of May 19

Instagram trends this week

Trend: I love stuff 
Idea: This sound is trending for showing off your favorite things, and for beauty founders, that means your products, your packaging, and the little details that make your brand feel so you.
How to use it: Use this trend to show your full product lineup, your most-loved essentials, or the behind-the-scenes “stuff” you can’t run your brand without. 
Watch an example here.

Trend: Hello, it's me.
Idea: This trend is all about showing those funny internal conflicts, like when you say one thing but do the exact opposite.
How to use it: Hop on this trend to show off your finished product, then cut to the messy middle of sample testing, late-night edits, or design changes. 
Watch an example here.

TikTok trends this week

Week of May 19

Trend: 6-syllable repeater
Idea: This trend is all about picking a 6-syllable phrase that matches the beat, repeating it three times, and filming yourself reacting like you're hearing it in real time.
How to use it: Use this trend to share something relatable, or product-focused. Try lines like “this gloss stays all day,” “just launched something new,” or “you need this toner now.”
Watch an example here

Trend: Propaganda I Refuse to Fall For
Idea: This trend is blowing up for hot takes and founder POVs. Creators are listing the trends, habits, or products they’re not buying into.
How to use it: Use this trend to share your personal product no-gos or beauty industry opinions. Try: “skipping SPF,” “not double cleansing,” “waiting for ‘perfect’ packaging,” or “launching without a plan.” 
Watch an example here

Week of May 12

Instagram trends this week

Trend: All of my names 
Idea: Creators are stacking the different names or roles they go by, like “mom” to my kids or “@beautyby___” to my clients. 
How to use it: Put a product twist on it. Show how one item fits into different routines. For example: “Hydrating Serum” on your site, “the glow drop” in your GRWM, “my go-to” on your shelf. It’s fun, relatable, and no one’s using it this way yet.
Watch an example here.

Trend: Viral sound - Apéritif by DYVN and dennisivnvc
Idea: This sound is trending in tutorials and routines, making everything feel luxe.
How to use it: Use this audio to show your product in action. Apply skincare, swatch a formula, pack an order, or film a quick how-to.
Watch an example here.

TikTok trends this week

Week of May 12

Trend: Italian brainrot
Idea: This sound is trending for showing two opposite moods in one video. 
How to use it: Use this trend to show the range in your brand. Think skincare vs makeup, morning routine vs night routine, or product testing vs packing orders. 
Watch an example here

Trend: Viral sound - Pretty little baby by Connie Francis
Idea: This vintage audio is trending for soft, dreamy product content.
How to use it: Hop on this trend to highlight your most aesthetic moments, like applying skincare, packing a morning order, or spotlighting a new product launch.
Watch an example here

Week of May 5

Instagram trends this week

Trend: Jaws Theme
Idea:  Creators are using this sound to shine light on the things they like. Acting as sharks circling their prey, the "prey" is a topic or product that sparks interest, and creators circling it is a good thing.
How to use it: Use this trend to highlight new product launches, your favourite essentials, or top sellers. Ex. "When someone mentions our Foaming Soy Cleansing Complex" 
Watch an example here.

Trend: Retail Therapy X RHOBH trend
Idea:  Creators are hopping on this trend to highlight their favourite products - and the retail therapy moments that have given them peace layered to quotes by the Real Housewives
How to use it: This trend can help you encourage purchases by leaning into "healing retail therapy" while showcasing your favourite products
Watch an example here.

Trend: New Soul
Idea: “New Soul” audio captures the fresh, feel-good energy of spring. Creators are using it to show their favorite springtime rituals and seasonal resets.
How to use it: Use this trend to showcase your spring beauty rituals with your products, such as unboxing, getting ready in natural light, or applying skincare before heading into the sunshine. Ex. “When the sun finally comes out and I get to use my Vitamin C serum like it’s a whole event.” 
Watch an example here.

Week of April 28

Instagram trends this week

Trend: Viral Audio - Headphones On by Addison Rae
Idea: This audio is ready to transcending your tutorials to new heights!
How to use it: Hop on this trend to showcase how you use your brand's best products - think makeup tutorial, hair styling, skincare routine, the list goes on!
Watch an example here.

TikTok trends this week

Trend: The butterfly effect trend
Idea: This trend invites you to share how a single small decision ended up shaping your whole life.
How to use it: Use this audio by adding text over the video that starts with 'The butterfly effect is crazy because...' Then, share a small decision you made and how it ended up impacting your life. For example: 'The butterfly effect is crazy because if I hadn’t left my corporate job, I never would’ve had the courage to start my business.'
Watch an example here.

Week of April 21

Instagram trends this week

Trend: Viral Audio - Wow
Idea: Get ready to be seriously impressed. Your brand’s glow-up moment starts now—use this audio to flex what makes your beauty line stand out.
How to use it: Hop on this trending audio to spotlight the magic behind your products—whether it’s your luxe packaging, best sellers, new products or that flawless texture and finish.
Watch an example here.

Week of April 14

Instagram trends this week

Trend: Viral Audio - Glow Up
Idea: Now that spring is here, work that strut, own your routine, and let your brand shine. It’s quick, cheeky, and grabs attention - aka perfect for your next content drop.
How to use it: Add this trending audio to your next skincare glow-up, hair transformation, or makeup slay video using your brand, your products! 
Watch an example here.

Trend: Viral Audio - Sinister laugh
Idea: This is one of those trending sounds on Instagram you’ll want to keep saved. The second you hear it, you just know someone’s about to do something chaotic, petty, or powerfully unbothered - and we’re here for it.
How to use it:  Use this audio to highlight your “villain era” moves - like selling out your best-sellers, launching a bold new product line, or even just not sweating the small stuff.
Watch an example here.

TikTok trends this week

Trend: Easy like Sunday morning
Idea: This trending sound is all about calling yourself out in a playfully sarcastic way. The format? You highlight something people might side-eye you for - then follow it up with a dramatic “God forbid I…” and a totally justified (and usually funny) reason why you do it.
How to use it: "You're always posting about your brand" “God forbid I promote the business I built from scratch in my living room.”
Watch an example here.

Trend: Hard launch
Idea: This trend is all about showing off something you just love.
How to use it: Begin with the camera facing you as you smile and look out at something. Then flip the camera to reveal what you were smiling at. Layer "hard launch" over the entire video. This can be a great way to show off your current favourite products, new launch sneak peaks, or your best seller.
Watch an example here.

Week of April 7

Instagram trends this week

Trend: I'm not ashamed to admit..
Idea: This trend is all about keeping it real. People are using the audio to share funny, honest, or even slightly embarrassing confessions that start with “I’m not ashamed to admit…” It’s a fun way to show your human side, connect with your audience, and say the things we’re all secretly thinking. It first popped off on TikTok and is now making waves on Instagram Reels too.
How to use it: As a beauty entrepreneur using Blanka, you can utilize this trend to humanize your brand and connect with your audience on a deeper level. 
Watch an example here.

Trend: That don't impress me much
Idea: Jumping on the "That Don't Impress Me Much" Reels trend is a fantastic way to showcase your brand's personality and connect with your audience through humor and relatability. This trend features Shania Twain's iconic line, "Okay, so you're [X]? That don't impress me much," allowing creators to playfully highlight things that are often overhyped or unimpressive.
How to use it: Showcase the key points that set your product apart, or have a little more fun "When he explains what it means to be a business owner" Followed by "Me 90% of the time) with an exciting montage of the BTS or your work life as a business owner. 
Watch an example here.

TikTok trends this week

Trend: Some people ask me
Idea: This hilarious trend is a great way to introduce yourself to you audience through lighthearted humour. 
How to use it: Come up with a name and task completely unrelated to your business and pitch it as "Some people ask me, 'hey not your name, how do you complete unrelated task' and I'm here to tell you I have no idea and my name is not previous name." and follow with a proper introduction, what you do and how you can help the viewer.
Watch an example here.

 

Trend: Probably needed a hug.
Idea: Use this Adele audio and layer the text "Probably needed a hug." followed by what you do to cope instead over footage of you doing that activity. 
How to use it: Reference your incredible beauty line ex. "Probably needed a hug. Did my 5-step skincare routine instead"
Watch an example here.

Week of March 31

Instagram trends this week

Trend: Ooh a piece of candy!
Idea: Ever thought about what you just can’t say no to? That’s exactly what this trend is all about! Using the nostalgic “Ooh, a piece of candy” sound, creators are revealing their ultimate weaknesses.
How to use it: This viral Reels trend is the perfect way to showcase your beauty brand in a fun, relatable way! Using the “Ooh, a piece of candy” audio, you can highlight your most tempting products - the ones customers can’t resist.
Watch an example here.

Trend: Traffic was crazy
Idea: We all know the struggle - juggling a beauty brand, life, and everything in between sometimes means running just a little behind. This trending Reels sound is the perfect way to turn those “Oops, I’m late” moments into fun, relatable content for your audience.
How to use it: Try it for your beauty business by showcasing the real (or totally exaggerated) reasons you’re running late - like getting lost in a content creation deep dive, perfecting a product photo, or swatching one too many lip glosses
Watch an example here.

Trend: Pink Pony Club (live)
Idea: There’s just something about this sound—it demands attention. Whether you’re showing off your latest beauty launch, packing orders, or giving a behind-the-scenes look at your brand, this trending audio is the perfect way to add power to your Reels.
How to use it: Use it to make your content pop and let your confidence shine! Overlay it to show your busy life as a proud business owner.
Watch an example here.

TikTok trends this week

Trend: Drake X PARTYNEXTDOOR
Idea: Entrepreneurs are loving this trend - and for good reason. Using the smooth Drake x PARTYNEXTDOOR sound, creators are flexing their biggest boss moves with text overlays highlighting career wins, milestones, and game-changing decisions.
How to use it: Blanka beauty brand owners can jump in by showcasing their entrepreneurial power moves.
Watch an example here.

Trend: Everything that I have trend
Idea: This uplifting trend is all about looking back at where you started and celebrating how far you’ve come. Using the “Everything that I have, praise the Lord” sound, creators are sharing their biggest career hopes—then revealing how they made them happen.
How to use it: Blanka beauty brand owners can jump in by showcasing their journey:
“I hope I can start my own beauty line” → Now selling my own products!
“I hope I get my first customer” → Shipping out my 100th order!.
Watch an example here.

Week of March 24

Instagram trends this week

Trend: A moment that felt like Hozier's yell
Idea: This sound captures emotionally powerful experiences that evoke the raw excitement of Hozier’s vocals.
How to use it: Use this sound to show an exciting moment for your business - the launch of a new product, a moment you felt success, the launch of your brand and more.
Watch an example here.

Trend: Everybody wants this
Idea: Showcase something you have that everybody wants to The Devil Wears Prada quote "Don't be ridiculous Andrea, everybody wants this." to Gimme More by Britney Spears.
How to use it: What's a hack you know better than everybody else? A must have product in your collection? Make a reel to this sound to show your audience the best of the best.
Watch an example here.

TikTok trends this week

Trend: Doesn't know it yet
Idea: This trend highlights how life’s biggest moments often unfold when you least expect them. Use a video from before a major life event with a text overlay that begins, "She doesn’t know it yet, but..." - then reveal what happened next.
How to use it: Use this trend to capture the moment before you launched your business. "She doesn’t know it yet, but she’s about to create a brand that speaks to her soul and changes her life."
Watch an example here.

Trend: Miss, you forgot something
Idea: Cosmetic brands, this one's for you. Use the sound "Miss, you forgot something" to make a fun, exciting, and quick get ready with me showing your step by step beauty routine.
How to use it: Start with a clean base, and to the sound of each pop add a new layer to your glam with the end result a full face of your makeup.
Watch an example here.

Trend: Approved, approved
Idea: What are your favourite beauty trends? This Tiktok trend allows you to give the stamp of approval on your favourites this season.
How to use it: Cosmetics, skincare, hair care or all of the above, compile a list of your do's and don'ts and make a fun video to this sound to let your audience know your favourite trends..
Watch an example here.

Week of March 17

Instagram trends this week

Trend: Meet the team
Idea: Calling all solopreneurs, creators, and small business owners—you're not alone! This trend is all about showcasing that you're crushing all the roles for your business.
How to use it: Take videos of yourself doing what would be different positions at your business
Watch an example here.

Trend: Let me go
Idea: There's nothing like a good morning routine, and this audio trend is your way to showcase yours.
How to use it: Show off your morning routine as a business owner to this euphoric song.
Watch an example here.

Trend: Red Flag
Idea: Beauty and skincare creators are using this audio to showcase the "red flags" of the industry.
How to use it: Show off your biggest beauty no-no's while showing off your products that offer a solution.
Watch an example here.

TikTok trends this week

Trend: We'll have a look
Idea: There is something exciting or important to check out
How to use it: Consider using this sound for an exciting new launch or to showcase a favourite product
Watch an example here.

Trend: I met myself for coffee
Idea: A comparison to your younger self, and the growth you've had
How to use it: Consider using this sound as a business owner, ("She had no idea I'd be crushing my own skincare line")
Watch an example here.

Trend: Work Besties
Idea: Showcase you and your work partner doing single work tasks with two people
How to use it: What does your day to day look like as a business owner? Take that and make it funnier with your support system or business partner
Watch an example here.

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