Stay ahead of the game: this week’s must-know social media trends
👉 Quick links: Instagram trends | TikTok trends
Social media moves fast! 👀 *Blink*, and you might miss the next big trend! Whether you’re a beauty entrepreneur, content creator, or brand looking to grow your presence, keeping up with the latest social media trends is essential for getting views and clicks, staying relevant and ahead of the competition.
Each week, we’ll bring you the freshest insights and ideas on what’s trending across Instagram posts and Reels, TikTok, Pinterest, and more—from viral short-form video trends to must-know TikTok marketing strategies that can help boost your visibility.
Want to know how top beauty brands are increasing engagement on social media? We’ve got you covered with expert tips, trend breakdowns, and real-world examples that you can apply to your own strategy.
👉 Bookmark this page and check back every week for up-to-date insights on the best social media trends shaping the beauty industry in 2025 and beyond! 🚀
The best social media trends:
Instagram trends this week
Week of March 17
Trend: Meet the team
Idea: Calling all solopreneurs, creators, and small business owners—you're not alone! This trend is all about showcasing that you're crushing all the roles for your business.
How to use it: Take videos of yourself doing what would be different positions at your business
Watch an example here.
Trend: Let me go
Idea: There's nothing like a good morning routine, and this audio trend is your way to showcase yours.
How to use it: Show off your morning routine as a business owner to this euphoric song.
Watch an example here.
Trend: Red Flag
Idea: Beauty and skincare creators are using this audio to showcase the "red flags" of the industry.
How to use it: Show off your biggest beauty no-no's while showing off your products that offer a solution.
Watch an example here.
TikTok trends this week
Week of March 17
Trend: We'll have a look
Idea: There is something exciting or important to check out
How to use it: Consider using this sound for an exciting new launch or to showcase a favourite product
Watch an example here.
Trend: I met myself for coffee
Idea: A comparison to your younger self, and the growth you've had
How to use it: Consider using this sound as a business owner, ("She had no idea I'd be crushing my own skincare line")
Watch an example here.
Trend: Work Besties
Idea: Showcase you and your work partner doing single work tasks with two people
How to use it: What does your day to day look like as a business owner? Take that and make it funnier with your support system or business partner
Watch an example here.
