New year, new goals. Are you ready to launch the beauty business of your dreams? From haircare to skincare to cosmetics to supplements, the world of private labelling gives you the freedom to do just that—no barrier-inducing upfront costs or minimum orders required.
What does the term private label mean?
Private labelling refers to the practice of selling a product that is manufactured by a single company but then sold under a different individual or brand name. At Blanka, we are a one-stop-shop for those wanting to diversify their income by selling private label products in the beauty and wellness niche. In addition to an expansive catalog of products made in North America from cruelty-free-sourced ingredients, we also offer custom formulation, logo and package design, as well as inventory storage and dropshipping services.
Sales of private label products are on the rise
The private label industry is enjoying a period of major growth, with global sales projected to throttle past the $250 billion mark by the end of 2025. According to recent information from the Private Label Manufacturers Association, 95% of individuals surveyed reported buying private labelled products at least occasionally this past year. Under the beauty and skincare umbrella, the market value of private labelled items has grown across all major categories:
- Eye makeup has increased by 70% ($41 million in sales)
- Lip cosmetics has increased by 50% ($26 million in sales)
- Facial makeup has increased by 37% ($49 million in sales)
- Women’s fragrance has increased by 29% ($50 million in sales)
Another wellness niche making leaps and bounds in terms of sales and popularity? Men’s skincare. Check out our guide to new trends in men’s skincare and then learn how easy it is to start a men’s skincare line using Blanka’s private label catalog.
Private label dupes for popular but expensive Sephora products appeal to a cost-conscious audience
When it comes to trends in the beauty world, dupes, also known as lower cost versions of high end goods, continue to be a leading choice for Gen Z shoppers. With one global survey reporting that 75% of respondents have expressed concern about the rising cost of living in 2024, private label beauty and wellness dupes offer your customers a chance to inexpensively pamper themselves without sacrificing quality.
Private label products have a high profit margin
Choosing to sell private label products over those that have been developed from scratch will give you more flexibility when it comes to competitive pricing. Generally speaking, private label products have a markup between 50% and 70%, and because there is no significant investment in inventory or formulation the potential for profit is even more impressive.
Tap into the clean beauty trend with private label products
Expected to reach sales of $22 billion by the end of 2024 (and with 68% of consumers on the lookout for clean beauty products), this is one beauty trend that’s showing no signs of slowing down. Opting to jump-start your private label with Blanka products means that you can rest easy knowing that your clients are choosing cruelty-free items made with ethically-sourced ingredients.
Sign up with Blanka today and get immediate access to our catalog, where you’ll find hundreds of private label products to choose for your clean beauty brand!
Private labelling gives you flexibility when it comes to trends and quick pivots
The beauty industry is one in which trends appear (and disappear!) rapidly. Because the formulation component is done by the third-party developer, selling private label products gives you the freedom to pivot products or specialties quickly without having to wait for testing and development because this is already taken care of by a private label company such as Blanka.
👉Learn more about recent beauty trends and how Blanka can help support your brand:
- Marine-Based Beauty: Everything You Need to Know About Algae-Infused Skincare Products
- The Glossy Lips Revival and its Impact on the Beauty Industry
Have control over your own marketing with private label products
Choosing private label items gives you the freedom to market your brand and the products you sell with complete freedom—no relying on outsider advertising material to make sales. This gives you the opportunity to be more authentic with your audience while using your expertise to build trust. Having control over your brand voice will also allow you to craft a own narrative around your brand, giving you the opportunity to directly appeal to your ideal customer profile.
Conclusion
Building a private label beauty and wellness brand in 2025 couldn’t be easier with the myriad of services offered by Blanka. Unlike older private label models, Blanka has zero order minimums, no hidden costs, and couldn’t be easier to use thanks to our simple app design and team of world class customer support reps. No inventory storage? No problem! We can quickly dropship your customer orders from our extensive catalog to any location directly, allowing you to focus on sales and marketing while we handle the logistics.
Thinking of developing your own revolutionary skincare, makeup or hair care formula? For custom formations check out Blanka Labs, where you can quickly and easily create trend-inspired product formulations with the help of our beauty and skincare experts.
