It's no secret that the market has long been saturated with makeup and skincare products targeted primarily at women. Female TV personalities promote their own brands, Sephora stores seem to pop up everywhere, and the majority of TV ads featuring celebrities typically focus on female-oriented products. In the midst of this, one might wonder, where do men fit into this equation? While you might occasionally encounter men at your local Sephora store, it's often for reasons beyond personal shopping. So, you may ask, what about men? Is there a market for them? Does a men's skincare routine even exist?
Brand and sell these North American made men's products today. Learn More 👉🏼
While we've seen a few brands, like Lumin, step into the men's beauty and skincare space in recent years to challenge the status quo, there remains untapped potential. According to research from Future Market Insights (FMI), the global market for men's skincare products is poised to reach approximately $28.34 million, showing a robust double-digit Compound Annual Growth Rate (CAGR) through 2029. This growth is primarily attributed to Gen Z's increasing interest in grooming and skincare. This generation actively challenges traditional gender norms and stereotypes associated with self-care for men.
As we look ahead to 2024, it appears to be an exciting year for entrepreneurs interested in launching their own skincare and beauty lines tailored specifically for men. In this blog post, we'll guide you on how to establish your men's skincare line for 2024 with greater ease.
Blanka Tip: Did you know that Blanka helps you build your branded product line with zero minimums, commitment and risk? In just a few clicks you can have your own Men's skincare and grooming line with no risk and no minimum order quantities.
Why is Now the Right Time to Create Your Own Men’s Skincare Brand?
Beauty has truly diverged from what it was defined as a few years ago, and with more modern men understanding the importance of taking care of their skin, they are now embracing a more comprehensive approach to personal care, where skincare plays a pivotal role. This is why 2024 is a good chance for you to venture into the rapidly growing market of men's beauty!
How to Start a Skincare Line for Men
- Research Men's skincare market. Begin by conducting thorough market research to identify gaps and opportunities such as the emerging men’s vegan skincare products trend. Understand your target audience's preferences, pain points, and what they're looking for in men’s skincare products. (Hint 👉🏼 With Blanka, this step is eliminated)
- Research trending Men's products to define your product offering. Collaborate with skincare experts and formulate products specifically designed for men. Focus on ingredients that address common male skincare concerns, such as shaving irritation, oil control, beard dryness, and anti-aging skincare.
- Carefully craft your logo and brand identity. Create a brand that resonates with your target audience. Consider masculine, sleek packaging that appeals to men's aesthetics. Explore Blanka's marketing services and let us help you build you a flourishing men's skincare brand.
- Find a trusted supplier or manufacturer. Although producing your own products might sound appealing, especially at the beginning of your entrepreneurial journey, you'd want to identify a reliable partner who can either manufacture or supply your products. This process can be massively time-consuming, but with Blanka it'll already be taken care of as well! You'll be able to choose from Blanka's selection of high quality, North American-made men's skincare, beard and shaving essentials and more. Our products are cruelty-free and manufactured from the highest quality ingredients, making it the perfect choice for your venture.
- Compliance and Certification. Ensure your products meet all regulatory standards and are properly certified. This builds trust with your customers. With Blanka, you don’t have to worry about this step! All of our products have already gone through full compliance and certifications.
- Build a strong marketing plan. Develop a solid men's beauty marketing strategy that includes an online presence, social media marketing, and partnerships with influencers. Explore distribution channels that cater to men's grooming products.
- Prioritize customer education. Educate your customers on the importance of skincare and how to use your products effectively. Provide helpful content through blogs, videos, or tutorials.
- Leverage customer engagement. Build a community around your brand. Engage with your customers, seek feedback, and make improvements based on their input.
Brand and sell these North American made men's products today. Learn More 👉🏼
