The Pantone Color Institute has spoken, and 2025 is all about warmth, richness, and comfort. Say hello to Mocha Mousse (Pantone 17-1230)—Pantone Color of the Year 2025—a velvety brown hue that blends deep warm chocolate with creamy taupe undertones. It’s a shade that exudes sophistication and coziness, making it the perfect color to dominate beauty trends, fashion, and marketing strategies in this year.
If you’re a beauty entrepreneur, makeup artist, or beauty industry professional, Mocha Mousse presents a golden opportunity to align your brand with one of the hottest (and probably the most versatile) trends of 2025. Let’s explore how you can infuse this sophisticated and timeless color and its many applications into your beauty business.
Meet Mocha Mousse
Pantone selects its Color of the Year based on deep cultural and industry analysis, reflecting global shifts in aesthetics, mood, and consumer behavior. With the rise of old money aesthetics, and timeless style, Mocha Mousse was bound to happen. According to the Pantone Color Institute, this shade embodies the warmth and indulgence of chocolate and coffee, evoking feelings of reliability, calm, and understated luxury.
The selection of Mocha Mousse aligns with a growing appreciation for natural, grounding tones that seamlessly blend into both fashion and beauty. It’s a versatile neutral color that complements a wide range of skin tones and pairs beautifully with a variety of color palettes, including soft pastels, earthy hues, and bold tones.
Color palettes: finding the perfect pairings
Unlike previous years’ colors—Peach Fuzz and Viva Magenta—which are more of an acquired taste, Mocha Mousse is like a bottle of fresh Riesling or fine Beaujolais. It’s versatile and pairs well with almost anything, allowing it to work with a wide variety of complementary hues. Whether it’s bold and eclectic or toned down, Pantone has curated five distinctive color palettes that enhance Mocha Mousse’s elegance and adaptability:
1. Relaxed elegance
The unofficial color palette of quiet luxury. A core range of soft beige, cream, taupe, and warm neutrals with muted tones create an inviting multifaceted aesthetic. Along with Mocha Mousse, this color palette sets a new pace for timeless style, opening a wide array of design possibilities, from luxurious interiors to versatile base layers for makeup and beauty.
2. Floral pathways
A dreamy blend of floral tones, shaded willow greens, and soft Mocha Mousse, reminiscent of a countryside meadow filled with lush greens and wildflowers. This cottagecore-esque palette is perfect for the romantic and feminine.
3. Uniquely balanced
A balanced mix of cool and warm tones, Uniquely Balanced is a subtle nod to the organic, warm colours and eclectic cool tones that gave Mid-Century Modern its bold and unique edge. While this vibrant and multi-colored mix might not be everyone’s cup of tea (unlike Relaxed Elegance’s universal application), this color palette is perfect for the bold and artistic looking to stand out.
4. Deliciousness
Think strawberries and peaches dipped in rich chocolate mousse and drizzled with caramel. This deliciously tempting, bold, yet still feminine, color palette is a basic staple in every makeup bag, in the form of lipsticks, bronzers, blushes, and eye shadows.
5. Subtle Contrasts
Sophisticated and timeless, this palette pairs sophisticated muted browns with nuanced contrasts of blue and gray making it a refined choice for those who love classic beauty looks sans the monotony of the Relaxed Elegance color palette.
How to Incorporate Mocha Mousse into Your Beauty Biz
1. Fashion meets beauty
Designers are already embracing Mocha Mousse in fashion, incorporating it into runway collections, accessories, and statement pieces. Why not capitalize on this trend by aligning your beauty brand’s offerings with the fashion world?
- Collaborate with a fashion brand to create a giveaway featuring Mocha Mousse-inspired looks.
- Style Mocha Mousse outfits with monochromatic beauty looks to inspire customers on social media.
- Offer makeup tutorials showing how to incorporate Mocha Mousse color palettes into head to toe, day to night looks.
2. Mocha Mousse bundles
Carving out unique beauty looks around a color theme can be an excellent way to drive sales and engagement, and capitalize on the trend. Use Mocha Mousse as the foundation for:
- Skincare sets that highlight warm, nourishing tones for an all-over rich glow.
- Makeup bundles highlighting each of the five color palettes (Relaxed Elegance, Floral Pathways, Uniquely Balanced, Deliciousness, and Subtle Contrasts). Blanka offers a wide variety of products you can use to create these bundles. Here’s just a few of the products Blanka carries leaning into on the top makeup trends in 2025.
3. Social media campaigns
Get your audience excited about the Color of the Year with strategic marketing campaigns that combine Mocha Mousse with makeup and beauty industry trends of 2025.
- Launch an Instagram challenge where customers share their best Mocha Mousse makeup looks.
- Feature behind-the-scenes content showing how your brand is embracing the trend.
- Offer a giveaway of Mocha Mousse-inspired product bundles to drive engagement and brand awareness.
4. Themed treatments
If you offer beauty services, why not introduce color-themed treatments that center around this trending shade? Some ideas to include Mocha Mousse in beauty treatments:
- Makeup packages featuring Mocha Mousse-inspired eyes, lips, and contouring.
- Nail treatments showcasing glossy or matte Mocha Mousse manicures.
- Skincare experiences with coffee or cocoa-infused masks for a luxurious, on-theme self-care moment.
5. Private label your way to success
If you don’t already have Mocha Mousse-inspired products in your line, now is the perfect time to expand. The demand for universal warm, comforting tones is at an all-time high, and offering eyeshadows, bronzers, lipsticks, and blushes in the Mocha Mousse’s color palettes will give your brand an added edge among your competitors.
Blanka makes it easy to develop high-quality private-label beauty products that align with Mocha Mousse’s timeless appeal. With custom branded options and an extensive product library, you can launch a collection that perfectly reflects the 2025 beauty landscape
Final Thoughts
Mocha Mousse isn’t just a color or a trend—it’s a mood, a vibe, and an opportunity. By integrating this versatile color into your product line up, and marketing campaigns, you can stay ahead of industry trends and attract a wide range of audience, including those who love trends and those who prefer timeless style.
Ready to bring Mocha Mousse to your beauty business?
Simply create a free account and explore Blanka’s huge product library, to start creating your own beauty line today!
