This year, Pantone is redefining the term Peach Fuzz as they unveil 2024’s Color of the Year. PANTONE 13-1023 Peach Fuzz is timeless and adaptable, a surprising contrast to last year’s Viva Magenta. Pantone describes it as the color that “captures our desire to nurture ourselves and others”. The gentle and velvety Peach Fuzz will come to define the new year with its all-embracing spirit that enriches the mind, body, and soul.
Leatrice Eisman, Pantone Color Institute's Executive Director, said in the official announcement, "We chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless."
While centered in the human experience of enriching and nurturing the mind, body, and soul, Peach Fuzz is also quietly sophisticated and a contemporary peach with a gentle lightness that is understated but impactful, making it versatile in both physical and digital use.
Thinking about embracing this year’s biggest color trend? Here are two ways to integrate Peach Fuzz to your ecommerce beauty brand:
Incorporate Peach Fuzz in your brand identity
One way to apply Peach Fuzz in your ecommerce beauty line is by using it in your brand colors. PANTONE 13-1023 Peach Fuzz is timeless and communicates a message of caring and sharing, community and collaboration. Its depth and understated lightness enables it to consistently display its presence in both digital and print materials. If you’re still looking for the perfect color to represent your brand, Peach Fuzz might be the one.
Add Peach Fuzz products to your storefront
Unlike a few recent Pantone Colors of the Year, Peach Fuzz is universally flattering. It complements all skin tones and adds soft warmth to the eyes, lips, and cheeks making the skin appear more nourished. It is fresh and youthful when paired with earthy browns and dramatic when paired with deep reds and plums, the Pantone Color of the Year 2024 opens the door to a wide assortment of lipstick, blush, skin tone, and contouring options. It can be incorporated with any makeup look, whether it’s classic monochromatic, flushed and sunkissed, or even a statement bold look.
Recreate this look: Single Pan Eyeshadow in Peachy (BLNK-CO-01-04-SP-SPE21), Single Pan Blush in Macaron (BLNK-CO-01-02-SP-SPB107), and Luxury Cream Lipstick in Next to Nude (BLNK-MN-01-01-LS-CP20)
While Peach Fuzz does serve as a staple neutral, its vibrant and youthful characteristics, coupled with its versatility to adopt matte, glittery, and glassy finishes, make it an ideal choice for bolder and more playful looks.
Recreate this look: Liquid Shimmer in Euphoria (BLNK-MB-01-04-SH-SHM06), Single Pan Blush in Macaron (BLNK-CO-01-02-SP-SPB107), and Liquid to Matte Lipstick in Siren (BLNK-MB-01-01-LML-LML08)
Browse all of our Peach Fuzz products here.
Why embrace the trend?
Whether you’re looking for a bold or timeless approach, Peach Fuzz provides you and your customers the opportunity to be creative. It may be the trendiest color this 2024, but Peach Fuzz will remain a staple in everyone’s makeup bags for many years to come.
Thinking about starting your own branded makeup line with this color trend in mind?
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