Join brands such as The Inkey List, Drunk Elephant, and Fenty Beauty as they branch out into hair care. Set to bring in an estimated revenue of US$93.74 billion in 2024, the value of the hair product industry as a whole is expected to hit an astronomical US$104.70 billion by 2028.
Want to join in on the hair care action?
Check out Blanka’s new line of private label, cruelty-free hair care products, which includes numerous shampoos and conditioners (in liquid and bar form), hair oil, styling products, and more. With a wide variety of private label products to choose from, let Blanka take care of product formulations, inventory, and shipping so that you can focus on building your brand and your audience.
Advantages of using private label hair care products
With an estimated 25% of all unit sales in the US being private label items, Shopify has ranked hair care as a high-value private label niche. According to a list of most-searched private label cosmetics products, shampoo sits at #1 with hairspray, conditioner, dry shampoo, and hair oils following closely at numbers five through eight.
The benefits of selling private label products for your hair care brand include:
- Higher profit margins compared to resale products.
- Effective way for hair care professionals to add revenue with very little investment or effort.
- Pre-formulated products remove developing, testing, and manufacturing costs.
- Private labeling lets the seller focus on building and marketing their brand.
You can read more about the process of private and white labeling—and how using pre-formulated products can help your beauty business succeed—in our guide to white label products.
How to build a successful hair care brand
Identify your niche and target audience
Find your brand niche and you’ll find your target audience. By focusing on a particular niche—a term that describes a subsection of a particular market—you can better identify and understand the needs of your customer. As a seller within a particular niche, you can position yourself as an expert—a reputation that will give your line credibility and reliability.
Examples of niches within the hair care category include:
- Clean beauty (vegan and cruelty-free products)
- Curly hair
- Colour-treated hair
- Men’s hair care
- Hair loss and regrowth products
- Luxury
Conduct market research
Once a target audience has been identified, it’s time to conduct market research. Market research covers any information about customers, competitors, and trends that helps increase revenue and refine a marketing plan.
As a private label hair care vendor, market research should include studying competitors (social media and ecommerce storefronts), monitoring trends on platforms like Pinterest, and engaging with influencers in your niche.
Consider branding and packaging
Branding and packaging play key roles in attracting potential customers. Appearances are everything, especially with package design. The aesthetics of your packaging determine brand identity and value, creating an emotional connection between the customer and the product.
Examples of brands with strong packaging design:
- The Ordinary: clean, minimal, and clinical package design to match a minimalist ingredients list.
- Oribe: opulent and sleek package design.
- amika: bright, colourful, and playful design to match its fruit-forward ingredient list.
Learn more about branding and packaging in our resources:
- Best Practices for Logo Size and Design to Print on Beauty Products
- 5 Reasons Why Custom Packaging is Important in the Beauty Industry
Create hype about your brand
The importance of creating hype around your hair care line can't be overstated. Use social media to interact with your audience, form influencer relationships, and share product demos. Email marketing is also an effective way to grow your brand while informing subscribers about sales, giveaways, and new product launches.
Optimize your ecommerce storefront
A fully optimized ecommerce storefront delights shoppers and provides impeccable customer service. Use this checklist for your store:
- Optimize for all major browsers.
- Ensure it’s mobile- and desktop-friendly.
- Prioritize accessibility features.
- Include high-quality visual content.
- Maintain fast loading times and test regularly.
AI-powered tools like Shopify Magic can create product descriptions, FAQs, and marketing emails—no writing skills needed.
Learn more with these Blanka resources:
Conclusion
The hair care market is booming, showing no signs of slowing down. Whether your beauty brand is full-time or a side hustle, now is the time to join trendsetting brands like The Ordinary and Fenty in branching into hair care.
With cruelty-free formulations and on-trend ingredients, Blanka’s line of private label hair care products is set to be a bestseller online, or at your salon.
