Top 10 tips to dominate ecommerce in 2025

Key takeaways:

• Global ecommerce retail sales are projected to hit $7.4 trillion USD in 2025
• A 2024 survey in the United States found that 74% of shoppers felt that artificial intelligence (AI) enhanced their shopping experience
• The AI in eCommerce market is projected to value at $17.1 billion USD by 2030
• About 80% of consumers in the US have become more sustainable in the last five years 
• In a 2023 survey, 53% of consumers stated that they abandoned the purchasing process because of excessively long shipping times

According to Exploding Topics, global ecommerce retail sales are projected to hit $7.4 trillion in 2025. With 85% of global consumers shopping online, the ecommerce landscape is more competitive than ever. As technology evolves and consumer expectations shift, businesses must adapt to not just survive but thrive.

From leveraging AI-powered personalization to creating seamless omnichannel experiences, the opportunities for growth are endless—but so are the challenges. In this comprehensive guide, we’ll dive into the trends, strategies, and innovations shaping ecommerce in 2025 to help your brand dominate the digital marketplace and secure long-term success. Let’s make 2025 your breakout year!

How to future-proof your online business in 2025

1. Embrace AI-Powered Integrations

Artificial intelligence continues to reshape ecommerce by offering hyper-personalized experiences not just for you as a business owner, but also for your customers. A 2024 survey in the United States found that 74% of shoppers felt that artificial intelligence (AI) enhanced their shopping experience. 

The growth of AI in eCommerce shows no signs of slowing down with a projected market value of $17.1 billion USD by 2030. This means there are more and more tools popping out each day. Take advantage of this rapid growth and utilize it to:

1. Improve and personalize your customer’s shopping experience
2. Streamline tasks and optimize productivity
3. Research for product development and customer insights
4. Personalize campaigns and marketing automations

Want a full breakdown on how AI for eCommerce is changing global markets? Read more on SellersCommerce take on AI in eCommerce Statistics.

2. Build Consistent Omnichannel Experiences

As new platforms emerge, today’s consumers are not only relying on websites or brick and mortar stores to shop. They are also likely to use multiple channels to shop and explore new brands. That includes ecommerce marketplaces, mobile websites and apps, email marketing, SMS, and more. With this in mind, a unified and seamless omnichannel strategy, not just online but also offline, will improve customer satisfaction and make for a consistent and more memorable experience no matter where they choose to shop. Here’s where you can start:

• If your store is in Shopify, make sure to utilize their omnichannel capabilities
• Blend physical and online interactions, such as allowing in-store pickups for online orders or offering exclusive digital content

3. Sustainability as a Selling Point

Sustainable practices encourage sustainable growth. Recent survey shows that about 80% of consumers in the US have become more sustainable in the last five years. 

With environmentally conscious shopping on the rise, thanks to easy access to information and progressive technologies, consumers are now starting to factor in sustainability when informing their buying decisions. By adopting sustainable practices, businesses can build trust and attract a new demographic of environmentally conscious consumers.

• Use eco-friendly packaging (check out noissue and other similar suppliers), and carbon-neutral shipping solutions like Shopify Planet
• Highlight clean, ethically sourced products. Blanka’s commitment to clean beauty enables our merchants to offer products with low environmental impact
• Encourage transparency. You can DIY this or utilize platforms like GreenStory

4. Capitalize on Social Commerce

Social media platforms are no longer just a tool to help increase lead generation, they are increasingly becoming powerful ecommerce hubs where consumers can directly shop without leaving the platform. In addition to in-app shopping, curated algorithms and influencer partnerships are also redefining how customers discover and buy products. Which is why UGC contents have become a driving force in lead generation, brand discoverability, and customer retention and loyalty. Here are a few ways to improve your social commerce strategy:

• Use TikTok, Instagram, and Pinterest for shoppable posts and influencer collaborations. These platforms are a great way to attract your target audience through visually appealing and engaging content.
• Leverage user-generated content to build trust and authenticity.
• Combine your comprehensive digital marketing strategy with an omnichannel strategy to create a consistent and unified customer experience.

5. Leverage the Direct-to-Consumer (DTC) Momentum

DTC brands are thriving by cutting out the middleman and owning the customer relationship. This allows brands to collect valuable data (and make sure no third party can use this data without your customer’s knowledge), refine their strategies, personalize customer experience, and ultimately higher profit margins.

This is where Blanka shines. Our platform allows business owners to launch their own DTC brand with ease, in just a few clicks and gives our merchants access to a wide variety of premium private label products.

6. Optimize Logistics and Fulfillment

Amazon and same day delivery services have increased expectations among consumers making fast and reliable delivery an expectation rather than a luxury. According to Flash Box, in a 2023 survey, 53% of consumers stated that they abandoned the purchasing process because of excessively long shipping times, highlighting the importance of fast and reliable shipping among consumers.

Brands can utilize innovative solutions like micro-fulfillment centers and AI-driven logistics to help optimize their supply chains and fulfillment. Alternatively, if you cater to a more local audience, you can also explore the cost per purchase value of delivering your own products. 

Ultimately, providing a transparent shipping timelines and costs not only builds customer trust, it also prevents unnecessary returns because of customers not receiving their products on time.

7. Tap Into Subscription Models

Subscriptions are a win-win for both brands and customers. They offer predictable revenue for businesses while providing convenience to consumers as well as lower prices compared to one time purchases. Here are some ideas for a subscription-based launch:

• Offer refillable skincare subscriptions. Blanka Labs makes it easier for you to do this by creating customized products based on your business needs
• Offer monthly boxes or kits based on what’s trending and seasonal products. This is a great way to upsell other products that may not be as popular but well deserving of more attention. It’s also a great way to introduce new products and combine complementary products to maximize the benefits.

8. Prioritize Custom Branding

We can’t stress enough how important branding is to businesses, especially in an industry as competitive as beauty. Custom branding not only separates you from competitors, it also fosters trust and loyalty, and gives your store a unique identity allowing you to attract and connect with your target audience. Keep in mind that your branding is your customer’s first impression of your business, if it does not resonate with them it’s less likely for them to purchase your products.

How Blanka Can Help: Blanka offers private label products with no minimum order quantities, helping you launch a branded skincare or beauty line quickly and affordably. With 400+ SKUs, you can easily create a stand-out collection. Not only that, our marketing and creative services give you the resources you need to create an impactful brand.

Interested? Click here to get started.

9. Enhance Customer Experience (CX)

Customer experience is a critical factor that can make or break your business (yes it’s that important). It directly impacts customer satisfaction, loyalty, and word-of-mouth referrals, ultimately driving your revenue growth. A seamless and positive CX builds trust and transforms one-time buyers into loyal advocates, while a poor experience risks losing them to competitors. Here’s a few ways to avoid that from happening:

• Personalize your customer interactions with tailored product recommendations, communications, and promotions
• Implement fast, responsive and empathetic customer service via chatbots, email, or live agents. Establish a tone of voice and have a solid and informed strategy to help your representatives tackle issues like returns, product defects, and other concerns
• Ensure websites and apps are intuitive and mobile-friendly
• Encourage reviews and testimonials to build social proof and identify areas for improvement

10. Build a Digital Community

Community-driven brands foster deeper customer loyalty and sustained growth and organic engagement.  A thriving online community not only creates a space for customers to connect and share their experiences but also strengthens their emotional connection to your brand. It drives organic growth through word-of-mouth marketing, builds trust through authentic user-generated content (UGC), and positions your brand as more than just a product provider—it becomes part of your audience’s lifestyle.

Ideas to Start:

• Leverage various social media channels to connect with your customers, and responding actively to feedback (whether good or bad)
• Launch loyalty or membership programs
• Engage customers through webinars or social media challenges
• Host exclusive community events to encourage connection and show appreciation to your loyal customers

Set Yourself Up for Success in 2025

Running a successful ecommerce brand means staying ahead of trends, embracing innovation, and having a customer-centric approach to your business strategies Platforms like Blanka empower entrepreneurs to build sustainable, personalized, and scalable businesses. Whether you’re entering the world of private label skincare or refining your DTC strategy, the future is bright for those who adapt.