The men’s grooming industry is in the midst of a massive transformation.
Once dominated by basic haircuts and shaves, today’s market has expanded into a multi-billion-dollar industry encompassing premium men’s hair care, beard grooming, skincare, and wellness products designed specifically for men - just think Dr. Squatch, Manscaped, and Every Man Jack.
This shift in consumer behavior presents an exciting opportunity for barbers to capitalize on this growth by offering exclusive, private label grooming products. Barbers no longer need to stick to just services, in 2025, we expect to see more barbershops turning into full-fledged brands where clients not only leave with a fresh cut but also with your signature beard oil or hair pomade in hand.
In this guide, we provide actionable steps to help you launch your own product line for men’s grooming and maximize this booming market in 2025.
The men’s grooming boom explained
Men are investing more in self-care than ever before. Not only are we seeing more male-targeted brands launching, but major beauty brands are launching skincare and grooming product lines for men such as Clinique or Aesop.
The global men’s grooming market is projected to surpass $95 billion in 2025 and $115 billion by 2028, driven by evolving beauty standards, increased self-care awareness, and influencer culture.
Key trends fueling this rapid growth include:
- Skincare expansion: Skincare is no longer just for women. Men are now investing in moisturizers, cleansers, and anti-aging products tailored to their specific needs (proven by the men’s skincare market being valued at $21 billion by 2030).
- Influencers and UGC: Influencers and everyday users sharing authentic reviews and tutorials have driven significant interest and awareness in men’s grooming products.
- Social media and discovery: Platforms like Instagram and TikTok make it easier than ever for consumers to discover and purchase grooming products instantly.
- Brand loyalty and personalized experiences: Consumers are increasingly loyal to brands that offer consistent quality and personalized experiences. Exclusive product lines and custom services help build long-term relationships.
By tapping into these trends and tactics, barbers are uniquely positioned to transform their shops into all-in-one destinations for expert grooming services and exclusive products.
And with the support of private label products, access to high-quality goods is at your fingertips. This not only fosters brand loyalty but also creates additional revenue streams.
Why barbers should leverage private label
Private label products allow barbers to diversify their income and elevate their brand.
As a barber, going from a service-based to a product-based business can be intimidating. That’s the beauty of private label goods, they’re a trustworthy way to receive stress-free high-quality products.
If you’re still on the fence, here’s why you should consider launching your own product line:
- Enhance your service offering: Products like custom-branded pomades, beard oils, and styling gels allow customers to recreate their in-shop look at home.
- Higher profit margins: Private label products typically yield higher profit margins compared to selling other retail brands.
- Brand identity and authority: Exclusive products will help strengthen your shop’s identity and position you as an expert in men’s grooming.
- Customer loyalty: Exclusive product lines encourage repeat visits, turning occasional customers into loyal brand advocates.
- By offering products that complement your services, you create an all-encompassing grooming experience that keeps customers engaged with your brand even after their cut.
Steps to launch your private label product line
As discussed above, launching a private label line might sound complex, but it's completely achievable with the right strategy and partnerships.
Let’s take a look at how you can get started:
Step 1: Identify popular product categories
Start by focusing on high-demand grooming products that resonate with your clientele. There’s no one-size-fits-all approach to selecting the right products for your shop so ensure your decision is rooted in your customers.
Some common product categories may include:
- Pomades and styling gels or powders
- Shampoo and conditioner
- Beard oils, balms, and grooming kits
- Skincare essentials like moisturizers and cleansers
- Cologne, deodorant, and body sprays
Step 2: Select signature products
Less is more, especially when first starting.
Begin with a few items that align with your customer's needs (as discussed above). For example, if your clientele primarily consists of bearded men, focus on premium beard oils and balms.
Start with these signature items and slowly build on them over time by launching more products.
Step 3: Create standout packaging
Once you’ve selected your products, now it’s time to get creative. Since you already have a barbershop, we recommend aligning your product’s design with the existing brand identity.
Design sleek, professional packaging that reflects your shop's identity. Thoughtful packaging will help make your products more appealing while conveying a sense of quality and trust.
If you’re not confident designing your product’s branding, there are plenty of platforms out there to find qualified freelancers such as:
Step 4: Partner with a trusted provider
And finally, select the right partner to bring your products to life. When it comes to private label goods, partners will make or break your success.
As you know, picking the right tools and platforms for your business is crucial. Just think of the importance of barbershop scheduling software like Honeybook, Vagaro, and Appointy. Now let’s transition this to private label goods.
Brands like Blanka make it easy to create customized products with your branding, handling everything from formulation to packaging and fulfillment. This allows you to place your time and focus on the product launch, growth, and revenue.
Marketing your products for success
Any great product needs great marketing. And as a service-based business already, we know you understand the importance of a smart marketing strategy. But with products, it may look a little different.
A few of our go-to recommendations to market private label products, especially for barbers include:
- In-shop displays: Place eye-catching displays at your checkout counter or styling stations to capture customers’ attention.
- Social media sharing: Platforms like Instagram, TikTok, and YouTube are great avenues to creatively highlight your products–maybe it’s tutorials, behind-the-scenes content, or customer testimonials, social media is a powerful growth tool.
- Loyalty programs: Offer discounts or exclusive deals for customers who purchase your products or refer friends to your shop.
- Collaborate with influencers: Partner with local influencers or communities to increase exposure and reach to relevant audiences. A simple product review or demonstration can introduce your brand to a wider audience (both the products and services).
- Show don’t tell: And of course, use the products on clients when they come in for your services. That way, you’re not just telling them the benefits but actually letting them experience it first-hand.
Using a mix of the tactics listed above helps to build excitement and interest around your products, especially when first starting. Adding products to the shelves of your shop is just one more step towards turning into a lifestyle brand, not just a service provider.
Private label for barbers in 2025
The men’s grooming market is growing rapidly, and barbers have a golden opportunity to tap into this trend by offering exclusive, private label products.
Expanding your business beyond the chair with high-quality, custom grooming essentials can elevate your brand, strengthen customer loyalty, and increase profits. Partnering with Blanka makes the process effortless—from product selection and custom branding to hassle-free fulfillment, Blanka is your trusted ally in building a successful product line.
