The ultimate guide on how to start a makeup line and sell online

Data-driven GWP tactics that increase spending and drive loyalty.

Proven strategies from industry leaders.

How to build authentic communities that drive lasting loyalty

Discover the five beauty trends that forward thinking brands need to know

Your community is your greatest asset

Clean beauty is a movement, not an ingredient

Modern women aren’t just wearing beauty, they're wielding it

Not all swag is what it seems.

Micro-aesthetics are shaping beauty—and giving brands new ways to connect.

New rules in beauty. Is your brand staying ahead?

A side-by-side comparison

Skincare that works and looks good on your shelf? Yes please.

Building a business starts with your tech stack.

Learn how to capitalize on seasonal spending.

Get ahead with expert tips to launch your beauty brand the right way.

Why American skincare is taking notes from K-beauty routines