The ultimate guide on how to start a makeup line and sell online

Learn the color wheel basics for better branding.

Understand private label vs. custom formulation.

Start your own skincare brand with this guide.

Mother’s Day is more than a time to celebrate moms—it’s a moment when consumers actively seek meaningful ways to show their love and appreciation (what better way than making them...

The Pantone Color Institute has spoken, and 2025 is all about warmth, richness, and comfort. Say hello to Mocha Mousse (Pantone 17-1230)—Pantone Color of the Year 2025—a velvety brown hue...

Key takeaways: 71% of consumers expect personalized interactions with brands, and 76% get frustrated when this doesn’t happen Beauty brands with strong storytelling and clear positioning see up to 22%...

Key takeaways: The wellness economy reached $6.3 trillion in 2023 and is projected to grow to $7.4 trillion by 2025 73% of Gen Z shoppers are willing to pay more...

The men’s grooming industry is in the midst of a massive transformation.  Once dominated by basic haircuts and shaves, today’s market has expanded into a multi-billion-dollar industry encompassing premium men’s...

Turn readers into customers—start a blog to grow your beauty brand.

Key takeaways The global dropshipping market size is projected to surpass $500 billion in 2026. The profit margin for dropshippers ranges from 10% to 30%. Want to start an ecommerce...

We’re breaking free from our beige and clean girl era as minimalism proved to have run its race. 2025 marks the resurgence of maximalism in beauty, fashion, and other industries....

In 2025, packaging will be more than a container; it will serve as a reflection of a brand’s identity and values. For beauty, skincare, and hair care entrepreneurs, packaging is...

Join brands such as The Inkey List, Drunk Elephant, and Fenty Beauty as they branch out into hair care. Set to bring in an estimated revenue of US$93.74 billion in...

Key takeaways: The global medical spa market, worth USD 18.6 billion in 2023, is projected to reach $49.4 billion USD by 2030 Retail sales of skincare products accounting for 20%...

Planning and executing an effective email campaign connects your brand with potential customers,  drives sales, and increases customer retention. In this article, you’ll find our best tips for building a...

Similarly to most trends these days, skincare trends are ever changing. Consumer preferences are shifting and facial treatments such as botox, fillers, and body contouring are becoming more and more...