The ultimate guide on how to start a makeup line and sell online

According to Statista projections, the vitamins and supplements industry is expected to experience an annual growth rate of 6.71% between 2024 and 2029. To put this into perspective, in 2024,...

For many brands, catching the wave of a viral TikTok trend can translate to engagement, brand awareness, and even sales. Since the birth of TikTok, short-form videos have given brands...

There’s no denying it, no way to stop the hype—ecommerce beauty and skincare sales are skyrocketing. In fact, 22% of all beauty industry sales were online in 2023, with global...

Halloween is one of the best holidays to boost sales and engage customers, especially for makeup and skincare brands. According to the National Retail Federation, Americans spend over $10 billion...

According to research from Future Market Insights, the global market for men's skincare products is poised to reach approximately $28.34 million, showing a robust double-digit Compound Annual Growth Rate (CAGR)...

As a solopreneur at the beginning—or close to the beginning—of your ecommerce career, having the right tools for the job is vital. Versatile and beginner-friendly, Canva is a true workhorse...

Beauty products derived from algae and inspired by the nutrient-rich power of the sea? That’s the idea behind BKIND’s Marine Algae Face Moisturizer and Biossance’s Squalane+Marine Algae Cream, along with...

Play Lil Mama’s Lip Gloss on repeat because glossy lips are back and they’re here to stay! Glossy lips first became iconic in the '90s and early 2000s, with celebrities...

If you’ve been noticing an influx in men’s skincare products online and in-stores lately you aren’t alone! Major beauty brands such as Clinique and Aesop are now offering men’s grooming...

What do the brands Live Tinted, Summer Fridays, and EM Cosmetics have in common? Other than being in the beauty realm, these are all wildly successful brands that have been...

With indie beauty brands such as Pixi, Drunk Elephant, and Rhode leading by example, there’s no denying that hybrid makeup products are here to stay. The trend continues to gain...

In a world where influencer- and celebrity-owned brands already have a strong presence on social media, the importance of authenticity, quality ingredients, and expertise can’t be overstated. In this article,...

Here's everything you need to know about the top trending skincare ingredients forecasted for 2024—and why you need to include them in your skincare line! With Blanka, you can build your...

When it comes to owning a small business, customer conversion (in other words, what makes a potential customer become a paying customer), is one area where it pays to be...

Charlotte Tilbury’s Flawless Filter, The Ordinary’s 10% Argireline Solution (also known as ‘botox in a bottle’), and Dyson’s Airwrap. These are just some of the products that went viral and...

When it comes to important-yet-simple-to-implement methods for growing your beauty and skincare brand, it doesn’t get any easier—not to mention effective—than collecting and displaying customer reviews on your ecommerce site...