How to choose the right private label beauty products to sell: expert advice

As we're about to kick off a new year, it's crucial to understand the retail and e-commerce trends and future insights. Dropshipping, social commerce, sustainable products, and shipping and fulfillment services are some recent business trends. But what is best for your next year?

Enter private labeling, one of the trends you should keep up in 2025—and beyond. For the uninitiated, it's the practice of getting a supply from a manufacturer and selling the products under your brand name. In fact, this industry segment continues to grow and expand worldwide, as shown below:

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However, choosing the right private-label product is the key to retail or e-commerce success. How do you go about doing so? Keep reading to learn the crucial steps and earn expert advice from business leaders.

1. Know your prospects before you sell beauty products

The initial step to take is to study your market: What products do your target consumers need? What business value can you offer? And how does your brand resonate with them? Aside from setting goals for your beauty business in 2025, spend time getting to know your future customers and what motivates their purchasing decisions—especially if you're planning to sell beauty products online or through wholesale channels.

Market research is a foundational part of private labeling, and it even plays a key role in other product-based businesses like custom t-shirts, where branding and audience targeting are just as important. Understanding your audience helps your brand speak their language and meet their needs more effectively.

2. Consider your supplier for wholesale health and beauty products 

Private labeling involves selling a product manufactured by a specific company. However, you sell this particular product under your brand name. So, when choosing a private label product, factor in your supplier—trustworthiness and reliability are key attributes to consider!

If you're sourcing wholesale health and beauty products, it's especially important to vet your supplier thoroughly. The same applies when evaluating private label hair product manufacturers, where product quality and consistency directly reflect your brand.

Peter Čuček, Owner at Tuuli, underscores the importance of finding the right supplier. This private label company, he believes, should be able to meet your business requirements and target consumer needs.

Čuček shares, "Your supplier is the backbone of your private label journey. It's not just about finding someone who can produce—it's about partnering with someone you can count on to deliver quality, consistency, and trust every step of the way."

3. Check product selection

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Did you know? Most consumers perceive private brands as similar or superior to national brands in terms of quality and value. However, check out the vast selection of goods or items readily available to you—especially if you're exploring wholesale health and beauty products. That way, you can pick a product that is reflective of your brand and best suited for your prospects.

Your brand sets the tone for everything you sell, so it should guide your product choices. In e-commerce, leveraging tools like AI shopping assistants can help identify products that not only resonate with your audience but also align seamlessly with your brand identity.

4. Examine your beauty brand design

Personal branding is critical in making your business stand out and set it apart from your competitors. Does it appeal to your target market and best represent your beauty products? Your brand should influence your product selection, so take time to check your brand design.

Adam Young, CEO and Founder at Event Tickets Center, highlights the value of a personal brand in business. He believes the product you get from the supplier should represent your brand in the best light possible. Quality is key!

Young advises, "Your brand design is more than just a logo—it's the story you tell. Make sure it complements your product choices and appeals to your target market. A cohesive brand can turn heads and keep customers coming back for more."

5. Play by the rules when selling wholesale health and beauty products 

It's crucial to adhere to the laws and regulations involved in private labeling. Think of legal matters, such as trademark and copyright, for branding as well as contract agreements between you and the supplier. Ensure legal and regulatory compliance, whether for private label, custom packaging, or how you price beauty products for the market.

Compliance isn't optional—it's your safety net. From trademarks to supplier contracts, getting the legal details right protects your brand and keeps your how to sell beauty products strategy and private label partnership running smoothly.

6. Seal the deal on beauty products 

Finally, you've reached the final step—picking the right product. For instance, find quality products from private label cosmetic companies or private label hair product manufacturers by considering all the key factors above. The good news? About 50% of global respondents claim they buy more private-label products than ever before. 

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Samuel Charmetant, Founder at ArtMajeur by YourArt, recommends being highly critical in selecting your private label product. Once the deal with a manufacturer has been sealed, he suggests putting everything in writing.

Charmetant explains, "When it's time to seal the deal, focus on products that check all the boxes—quality, demand, white-label support, and alignment with your brand. A well-chosen private label product isn't just an addition to your lineup; it's a cornerstone for building customer trust and loyalty."

Capitalizing on your private label product in the beauty market

Private labeling is one of the retail and e-commerce trends you should keep up with. Not only is it cost-efficient, but it is also highly profitable. Therefore, next year, capitalize on a private-label product from a trusted and reliable supplier!

That said, follow the practical tips and crucial steps shared by business experts above. Start by studying your target market and end by choosing the right private-label product. Likewise, consider your supplier, wholesale health and beauty product options, brand designs, and legal compliance.

With all these key factors in mind, you'll have a thriving business, whether retail or e-commerce!

Looking to set up your private-label product in the beauty industry? Discover how to create your own makeup line with Blanka with five easy steps. 

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