Have you ever wondered how trends can grow your brand and increase your audience? In this article, you’ll learn how to capture and utilize the blink-and-you’ll-miss-it nature of social media trends for your ecommerce business. As a case study, we take the “very demure, very mindful” TikTok and Instagram trend and find out how beauty brands are using it to increase sales and brand engagement.
Keep on top of social media trends
Discovering a trend while it’s on the uprise gives you time to plan and create relevant content while the idea is still hot. Luckily, there are several options when it comes to new trend—no forecasting experience required:
- Google Trends is a powerful search tool for identifying a trend while it’s still in its early stages. An effective application in many ways, Trends will also tell you how often a term is entered into Google’s search volume over a specific time period.
- Take advantage of TikTok’s Creative Center or Instagram’s Explore Page to discover trends unique to those social media platforms.
- Use Pinterest Trends to get a historic view of top search terms from all over the world. As a tool for special media, you can find out when keywords become popular as well as what content is trending on Pinterest and among your audience.
- Subscribe to industry-specific trend-forecasting resources such as BEAUTYSTREAMS or Trendspotter.
- Follow and build relationships with subject authorities, influencers, and experts in your niche to gain access to a trend as soon as it hits social media.
Include content that incorporates these trends in your social media calendar
By keeping windows of availability open in your social media calendar, you can plan for any related trends that could be used to leverage your brand. Make sure your social media calendar stays organized by using a content management and scheduling tool such as Google Calendar or Sheets, Asana, or Notion.
For detailed tips on creating on-trend social media posts from scratch, this guide breaks down the process step-by-step and includes posting strategies based on the type of content being shared.
Leverage user-generated content
User-generated content—or UGC, as it’s commonly referred to—is worth its weight in gold when it comes to social media content. Thought of as a more honest and authentic type of content, UGC is a form of social proof because it shows that your product is used and enjoyed by others.
In addition to providing social proof, UGC helps to create organic community engagement with your brand while demonstrating that the products you’re selling are suitable for a large and diverse audience.
Build relationships with influencers
The advantages of building relationships with influencers and subject authorities can’t be overstated. When it comes to social media, these are the individuals who are at the forefront of trends as they happen in real time. Influencers can act as a source of UGC, give your brand access to new audiences, increase credibility and trust, while providing a much larger and varied reach for your brand and its products.
Read this: 👉 Influencer Sales 101: What to Consider When Building and Promoting a Brand to Your Following
Promote limited edition products through private labelling trendy products
By selling private label items, your brand has the opportunity to pivot products in order to meet the needs of their audience. Unlike traditionally manufactured beauty products, which must be individually formulated and tested at great cost, on-trend private labelled products can be instantly added to your inventory.
At Blanka, we have hundreds of private label skincare, haircare, and cosmetic products to choose from.
Try Blanka for 14 days—on us!
Very demure, very mindful: How beauty brands and influencers leveraged this runaway trend
The very demure, very mindful trend started like all social media trends: In the massively popular TikTok video, creator Jools Lebron (@joolieannie) shares her thoughts on the word demure, "See how I do my makeup for work? Very demure, very mindful. I don't do too much. I'm very mindful while I'm at work. See how I look? Very presentable.” But as Jools explains, her definition of the word demure is flexible. In this context, demure goes beyond appearance, it also represents confidence, mindfulness, cuteness, and not doing too much.
Maybelline: “Maybe it’s very demure, maybe it’s Maybelline”
In this TikTok video, Maybelline leverages the demure trend by incorporating into their timeless slogan and demonstrating how a new product—Sky High mascara—can be used to achieve the look.
Boots UK: “Our Beauty Specialist Sonny is very cutesy, very demure”
Boots establishes itself as an expert on trending makeup looks in this very demure video introducing one of their in-store Beauty Specialists. In the video, the featured Beauty Specialist—Sonny—showcases the many ways in which they’re mindful at work.
Nars: “Why be demure when you can be Explicit?”
Nars appeals to lovers of bold lipstick colours by making clever use of the demure trend in a new Instagram post. In the post, Nars leverages the same language used in demure posts to introduce Explicit, a new line of lipstick with a name—not to mention shade selection—that’s anything-but-demure.
Creating demure content as a beauty influencer or expert
Digital creators and influencers in the beauty realm have taken full advantage of using their subject authority to include ever-so-cutesy content on their accounts. For example, TikTok creator Eloise Beauty (@eloisebeauty) uses Jools’ original audio while she creates a quick, everyday demure look. Instagram makeup artist and influencer Rowi Singh (@rowisingh), who is known for maximalism when it comes to makeup looks, used the opportunity to post an edgy, demure-inspired look.
Conclusion
Creating content that reflects social media fads such as the “very demure, very mindful” trend is an effective way to reach a larger and more diverse audience, to organically gather user-generated content and establish social proof, and to increase revenue and brand engagement.
Blanka makes it easy to launch a beauty brand that quickly responds to the nature of social media trends. With hundreds of private label products to choose from, you can meet the needs of your audience before a trend even drops. From inventory storage to dropshipping fulfilment, you’ll receive all the support you need from us so that you can focus on building and growing your brand.
