Laptop displaying a beauty brand e-commerce dashboard with product sales, customer data, and social media stats, surrounded by custom-branded skincare packaging and marketing materials.

Must-know beauty ecommerce tools for launching and selling online

Building a business starts with your tech stack.

Launching a beauty ecommerce business online?

Whether you're building a skincare empire, selling makeup bundles, or testing products through beauty dropshipping, one thing is clear: you need the right ecommerce tools.

The digital shelf is more competitive (and overwhelming) than ever, and beauty ecommerce thrives on polished branding, seamless experiences, and powerful marketing. So to stand out, your business needs more than just great products—you need a tech stack that works just as hard as you do.

In this blog, we’ll break down the best ecommerce tools for building and scaling your beauty business, with options to help streamline everything from storefront setup to fulfillment. 

1. Storefront setup & website builders 

Creating a beautiful, functional site is step one. Your website is the foundation of your business, so have it reflect your brand identity while making shopping effortless and engaging.

Online storefront mockup for a private label beauty brand on a laptop, featuring best-selling skincare and makeup products with Shopify, Stripe, Canva, and Klaviyo icons for storefront, payments, design, and email marketing tools.

Shopify

Cost: Plans starting at $39/month.
Best for: Brands ready to scale with serious ecommerce capabilities.
Why it works: Shopify powers thousands of successful beauty brands with robust features, customizable templates, and built-in payment and fulfillment integrations. It’s beginner-friendly but powerful enough to support growth.

WIX

Cost: Free plan followed by a $16/month plan.
Best for: Newer beauty businesses or those testing the waters.
Why it works: WIX offers simple drag-and-drop features and pre-designed beauty templates. It’s a great low-lift option to get started quickly.

Squarespace

Cost: Plans starting at $25/month.
Best for: Visually-driven brands with small product catalogs.
Why it works: Known for its stunning templates, Squarespace is ideal for beauty brands that value minimalism, storytelling, and clean design.

2. Payment processing tools

Smooth, secure checkout is non-negotiable. Think of when you check out with any beauty business, you want it to feel reliable and trustworthy. 

Stripe

Cost: Starts at 2.9% + C$0.30
Best for: Secure payments and global reach.
Why it works: Stripe offers easy integration with most ecommerce platforms and accepts multiple currencies—great for global beauty brands.

Shopify Payments

Cost: Starts at 2.9% + $0.30
Best for: Streamlined Shopify stores.
Why it works: Skip third-party setup and manage everything directly from your Shopify dashboard.

PayPal

Cost: Starts at 2.90% + fixed fee
Best for: Flexibility and consumer trust.
Why it works: Millions of users already trust PayPal, which can help increase conversions, especially for mobile and international shoppers.

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3. Email & SMS marketing

Email is still one of the highest-ROI marketing tools, bringing in $36 for every $1 spent. Combine it with SMS, and you've got a winning strategy to re-engage customers and boost conversions.

Klaviyo

Cost: They have a free plan to start with email marketing, email & SMS plans start at $20/month.
Best for: Beauty brands focused on automation and personalization.
Why it works: Klaviyo integrates seamlessly with Shopify and lets you send personalized emails and texts based on purchase behavior, skincare needs, or cart abandonment.

Postscript (SMS)

Cost: Free plan with a $30 monthly minimum spend.
Best for: High-converting SMS campaigns.
Why it works: Reach your customers where they’re most active—their phones. Perfect for flash sales or launching a new serum or lipstick drop. 

Omnisend

Cost: Plans starting at $16/month.
Best for: Reliable and personalized multi-channel campaigns.
Why it works: Pre-built workflows tailored to ecommerce brands make it easy for beauty businesses to automate email and SMS campaigns from one platform. Also includes integrations with ecommerce website builders like Shopify.

4. Design & branding

We have a very short amount of time to make a first impression, on websites specifically, you have about 50 milliseconds, so make your branding counts. The tools below help keep your beauty business polished and catching attention.

Canva

Cost: Free plan followed by a $13/month plan.
Best for: DIY design and quick creative assets.
Why it works: With thousands of templates, Canva makes it easy to create branded content for social media, email, and even product packaging. It’s very intuitive and great for all levels of designers. 

Creative Market

Cost: Dependent on the design asset, free options available.
Best for: Premium templates, fonts, and design kits.
Why it works: Great for beauty businesses that want to level up their look without hiring a full design team. It’s a perfect platform to kickstart building your visual identity. 

Adobe Express

Cost: Free plan followed by a $8/month plan.
Best for: Professional-looking visuals with minimal effort.
Why it works: Offers design presets and tools tailored for ecommerce creators with a focus on quick social and branded content, making it a smart choice for product photography.

5. Analytics & optimization

If you’re not tracking your website’s performance, you're lacking vital insights into your customers and key opportunities for growing your ecommerce beauty business. 

Google Analytics

Cost: Free
Best for: Tracking how visitors interact with your site.
Why it works: See where customers are dropping off, which pages convert best, and what marketing tactics are driving traffic. 

Hotjar

Cost: Free plan followed by a $99/month plan.
Best for: Visual heatmaps and user behavior insights.
Why it works: Dive into users interacting with your site to fix any problem areas and improve the customer experience, such as rage clicks, where audiences are getting stuck, and what content isn’t resonating. 

Mixpanel

Cost: Free plan followed by a $140/month plan.
Best for: Optimizing customer conversions on your website.
Why it works: Helps you understand visitor decisions to reduce cart abandonment, pinpoint dropoffs in your funnel, and watch replays of visitors interacting with your site.  

6. Shipping & fulfillment

Efficient shipping is critical, especially if you’re running a beauty dropshipping brand. And with so many reliable tools available, it’s a no-brainer for beauty businesses to leverage partners to save time, reduce risk, and simplify the production process. 

Person packing custom-branded skincare bottles into shipping boxes with tissue paper, surrounded by packaging materials and other labeled dropper bottles for a beauty e-commerce business.

Blanka

Cost: Free plan followed by a $39/month plan.
Best for: Private label beauty brands and dropshippers.
Why it works: Blanka lets you launch a custom-branded beauty line without managing inventory. Products are made in North America, fulfillment is handled for you, and there’s no minimum order quantity—ideal for beauty ecommerce brands of all sizes.

ShipStation

Cost: Plans starting at $10/month.
Best for: Multi-channel order fulfillment.
Why it works: ShipStation integrates with Amazon, Shopify, and more, streamlining your entire fulfillment process.

Easyship

Cost: Free plan followed by a $29/month plan.
Best for: Affordable global shipping.
Why it works: Helps small businesses compare rates and manage worldwide fulfillment without a warehouse.

7. Customer service & support

A smooth customer support system can turn one-time shoppers into repeat buyers, leaving them with a memorable and positive experience. Especially for beauty entrepreneurs, having customer support tools in place can save you countless hours.  

Gorgias

Cost: Plans starting at $10/month.
Best for: Ecommerce-specific conversational AI for customer support.
Why it works: Gorgias integrates with Shopify and centralizes all your customer conversations (email, chat, IG DMs) into one platform.

Tidio

Cost: Free plan followed by a $24/month plan.
Best for: AI-powered live chat for your site.
Why it works: Help customers choose the right foundation shade or skincare set with real-time support on your website. 

Zendesk

Cost: Plans starting at $19/month.
Best for: Scalable customer service solutions.
Why it works: Offers omnichannel support, automation, and reporting tools for beauty ecommerce businesses ready to level up their customer experience.

Bonus: Marketing strategy tools for beauty ecommerce

Whether you’re learning how to start a skincare brand, looking to boost your makeup line, or wanting to amplify your beauty salon’s reach, marketing is where it all comes together.

Here are some of our recommended marketing and beauty ecommerce growth tools: 

  • Meta Ads (Facebook & Instagram): Essential for beauty product promotion, reach, and growth in today’s market.
  • TikTok Shop & TikTok Ads: Short-form video that helps to drive discovery and conversions.
  • Upfluence: Influencer and affiliate marketing platform to manage creators and brand ambassadors. 

Beauty ecommerce tools for your business

There’s no one-size-fits-all stack for launching your beauty business—but having the right best ecommerce tools can make the difference between slow growth and wasted hours or an efficient, sustainable brand.

So whether you're figuring out how to start a skincare line, sell your first gloss, or scale to six figures, build your brand with the tools that make selling beauty products online simple, strategic, and scalable.

Start an ecommerce beauty business today.

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