From makeup artist to beauty mogul
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From makeup artist to beauty mogul

Genn isn’t your typical makeup artist. With a successful makeup business, online academy, podcast and now a full cosmetics line underway, she is the ultimate beauty entrepreneur. In this article, we are going to dive into Genn’s story and what has helped shape her into the successful entrepreneur she is today. Plus, she’s going to share some tips on how other up-and-coming beauty entrepreneurs can find the same success she has found using private label dropshipping with Blanka.

Industry

Cosmetics

Audience

Beauty Entrepreneurs

Products

Lipstick

Foundation

Eye Shadow

Women with pearls in her hair.

The problem

For years, Genn worked for top beauty brands like MAC, Lancôme, and Chanel. She loved the artistry but needed more flexibility, especially after realizing she was missing out on important moments with her family. Going freelance was the first step, but she soon recognized another challenge: building a sustainable business that didn’t require her to be behind a makeup brush 24/7.

Then came another wake-up call. After welcoming her son to the world, Genn faced a financial reality check. She knew she needed to pivot. Running a brick-and-mortar consignment store helped for a while, but when the COVID-19 pandemic hit, she asked herself: How can I create an online revenue stream that scales?

“What really helped me was the level of customer service. I had a vision, but I needed a partner to help me execute. Blanka made the process so easy.”

Women with eye makeup and brush on face. Genn, Makeup Artist
Women with makeup brush against lip.
Women with makeup brush.
Hand holding red lipstick.
Makeup brush in hand.
Man with makeup brush on face.

The solution

Enter her ecommerce and private label era. Genn dived deep into researching online business models and discovered private label dropshipping - a game-changer for beauty entrepreneurs. She found Blanka in the Shopify App Store and knew she had the perfect partner to bring her vision to life.

Blanka allowed her to:

✔️ Launch her own custom makeup line without high upfront costs
✔️ Sell products both online and in-store, giving her multiple revenue streams
✔️ Scale her brand effortlessly with on-demand production and fulfillment support

The result

By leveraging Blanka’s private label solutions, Genn successfully launched her own cosmetics brand and seamlessly integrated it into her existing business.

From working a makeup counter to running a beauty empire, Genn’s journey proves that with the right strategy, and the right partner, entrepreneurs can turn their passion into profit. With Blanka, she was able to launch, scale, and succeed on her own terms.

build a brand

With Blanka, Genn
was able to:

Girl touching her lip with makeup on.

Expanded revenue streams

Genn now sells her products online and in her boutique, creating new sales opportunities.

Increased freelance income

By bringing her branded makeup to on-location jobs, she now sells directly to clients during shoots and events.

Built a recognizable beauty brand

Her cosmetics line has helped her establish authority in the industry, attracting more clients and partnerships.

Founder advice

For other makeup artists and aspiring beauty entrepreneurs, Genn shares these lessons:

Build a brand with purpose:

“Your brand should reflect your values. For me, it’s all about authenticity and integrity.”

Pace yourself:

“I have so many ideas, but I’ve learned to focus on what’s realistic and sustainable.”

Learn to delegate:

“A lot of businesses fail because founders try to do everything themselves. Trust your team and your partners.”

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