How one entrepreneur turned sweat-proof beauty into big business
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How one entrepreneur turned sweat-proof beauty into big business

Sarah didn’t plan to revolutionize the name of the cosmetics game - she just wanted to go to brunch with her friends after a workout without her makeup melting off. Armed with a Master’s degree in consumer analytics, $200 in her bank account, and the support of Blanka, she launched SweatProof – a cosmetic line for high-intensity workouts that offers flawless, lasting coverage. Oh yeah, and did we mention SweatProof is now being used by an NBA cheerleading team and Sarah is selling the brand to pursue her next entrepreneurship dream? Here’s how she did it.

Brand

SweatProof

Industry

Cosmetics

Audience

NBA Athletes

Products

BB Cream

Concealer

Female stretching on grass.

The problem

It started during a December trip to Florida in 2021. After a morning gym session, Sarah was already running late for brunch with her friends when she realized her makeup had completely sweated off.

Determined that she couldn’t be the only person that had this problem, Sarah started researching the market and found that no such sweat-proof solution existed.

Sarah’s quickly hit her first hurdle trying to find a supplier who could meet her needs and budget.

Enter Blanka.

“I talked to at least 100 people, trying to find someone who believed in the idea and wouldn’t make me hit impossible order minimum.”

Female stretching for workout. Sarah, SweatProof
Male pumping body wash.
Female with wet hair and hands with body wash.
Moisturizer cream swatch.
Group stretching on grass.
Female stretching for workout.

The solution

With Blanka’s zero minimum order policy and personalized private label products, Sarah found the support she needed to turn her vision into a real business venture.

Sarah knew SweatProof needed to look as good as it performed. With Blanka’s customizable packaging options, she was easily able to bring her brand dreams to life with merchandise that looks and feels luxurious.

“Blanka took care of the heavy lifting with product development and order fulfilment, so I could focus on growing the business.”

The result

A 90% spike in revenue in just 24 months.

Sarah’s sweat-resistant cosmetics quickly gained traction, first with college students and fitness enthusiasts and later with an NBA cheerleading team. By testing products among friends, family, and colleagues in her entrepreneurship program, Sarah ensured her products were ready to hit the market.

The results speak for themselves. From a $200 investment, SweatProof scaled from only
8 sales in their first month to $38,000+ in revenue from their first year and $72,000+ from their second.

build a brand

With Blanka, SweatProof
was able to:

Female sweating from workout.

Launch quickly and affordably

Starting with just $200 and no minimum order requirements, Sarah brought SweatProof to market in only three months.

Create a high end brand

Blanka’s customizable packaging helped SweatProof achieve a sleek, modern aesthetic that resonated with its fitness-focused audience.

Achieve impressive sales growth

From just 8 sales in the first month to over $38,000 in revenue in the first year, SweatProof experienced rapid growth through Blanka.

Build a recognizable brand

SweatProof gained local and national attention, including partnerships with influencers and even an NBA cheerleading team.

Expand with ease

Blanka’s scalable solutions supported SweatProof’s growth, allowing Sarah to add new products, test marketing strategies, and ultimately prepare her brand for sale.

Founder advice

For aspiring beauty entrepreneurs, Sarah says:

Define your niche:

“I leaned into the sweat-proof niche because it’s personal to me. Your story matters—it’s what will resonate with your audience.”

Test before you launch:

“Get as much feedback as you can. I tested dozens of samples with friends before finding the perfect fit.”

Leverage your supplier:

“Blanka made it so easy to source high-quality products and get to market quickly. Don’t overthink it—just start!”

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