Why niche beauty brands dominate: Finding your unique selling proposition (USP)

Stand out and grow your beauty brand by owning what makes you different

Free framework to build a beauty loyalty program that boosts sales

Struggling with beauty product sales? These 8 tips can change the game.

See how beauty brands earn $$ thousands monthly with private label products.

5 ways to revive your beauty brand after a sales slump

Sarah didn’t plan to revolutionize the name of the cosmetics game - she just wanted to go to brunch with her friends after a workout without her makeup melting off....

Genn isn’t your typical makeup artist. With a successful makeup business, online academy, podcast and now a full cosmetics line underway, she is the ultimate beauty entrepreneur. In this article,...

Michael has always has an entrepreneurial mindset, building businesses from the ground up by spotting gaps in the market and filling them with better solutions. His latest venture, True Beauty, was...

Arden has always been drawn to the world of ecommerce. She started her career managing an Amazon storefront, quickly learning some of the ins and outs of online sales. She...

Top cruelty-free and vegan brands you should know.

Make your logo print-ready in minutes—learn how.

How private label beauty and wellness products operate.

Step-by-step guide to launch your online makeup brand.  

Catch up on trending topics for beauty brands.

Drive sales through reviews and influencer support.

Plan social content with this ready-to-use calendar.

The beauty industry thrives on visual appeal, trends, and community engagement—making social media the ultimate playground for ecommerce beauty brands. Mix this with the fact that close to 64% of...

Marketing tips to grow a dropshipping beauty store.

Learn the color wheel basics for better branding.

Understand private label vs. custom formulation.

Start your own skincare brand with this guide.

Mother’s Day is more than a time to celebrate moms—it’s a moment when consumers actively seek meaningful ways to show their love and appreciation (what better way than making them...

The Pantone Color Institute has spoken, and 2025 is all about warmth, richness, and comfort. Say hello to Mocha Mousse (Pantone 17-1230)—Pantone Color of the Year 2025—a velvety brown hue...

Key takeaways: 71% of consumers expect personalized interactions with brands, and 76% get frustrated when this doesn’t happen Beauty brands with strong storytelling and clear positioning see up to 22%...

Key takeaways: The wellness economy reached $6.3 trillion in 2023 and is projected to grow to $7.4 trillion by 2025 73% of Gen Z shoppers are willing to pay more...

The men’s grooming industry is in the midst of a massive transformation.  Once dominated by basic haircuts and shaves, today’s market has expanded into a multi-billion-dollar industry encompassing premium men’s...

Turn readers into customers—start a blog to grow your beauty brand.

Key takeaways The global dropshipping market size is projected to surpass $500 billion in 2026. The profit margin for dropshippers ranges from 10% to 30%. Want to start an ecommerce...

We’re breaking free from our beige and clean girl era as minimalism proved to have run its race. 2025 marks the resurgence of maximalism in beauty, fashion, and other industries....

In 2025, packaging will be more than a container; it will serve as a reflection of a brand’s identity and values. For beauty, skincare, and hair care entrepreneurs, packaging is...

Join brands such as The Inkey List, Drunk Elephant, and Fenty Beauty as they branch out into hair care. Set to bring in an estimated revenue of US$93.74 billion in...

Key takeaways: The global medical spa market, worth USD 18.6 billion in 2023, is projected to reach $49.4 billion USD by 2030 Retail sales of skincare products accounting for 20%...

Planning and executing an effective email campaign connects your brand with potential customers,  drives sales, and increases customer retention. In this article, you’ll find our best tips for building a...

Similarly to most trends these days, skincare trends are ever changing. Consumer preferences are shifting and facial treatments such as botox, fillers, and body contouring are becoming more and more...

According to recent analysis, the global men’s hair care market is experiencing a transformation as it continues to grow at an impressive record pace, estimated at USD 41.20 billion in...

Key takeaways Global ecommerce growth: Retail ecommerce sales grew by 11% in 2024, reaching $6.3 trillion USD (Statista). Global dropshipping growth: The global dropshipping market was valued at $351.8 billion...

Key takeaways: Global ecommerce retail sales are projected to hit $7.4 trillion USD in 2025 A 2024 survey in the United States found that 74% of shoppers felt that artificial...

Increasing revenue is critical for every business—large and small. For most, this means finding new ways to attract more customers. But what a lot of businesses don’t realize sooner is...

Are you ready to launch the beauty business of your dreams?

Shipping can make or break an online shopping experience. With the right strategies, you can turn shipping from a potential barrier into a tool for driving sales, increasing customer satisfaction,...

Tips to build a unique, sustainable skincare brand in 2025.  

👀 Get the latest Social Media Trends, each week here! 🚀 Have you ever wondered how trends can grow your brand and increase your audience? In this article, you’ll learn...

Planning and executing an effective email campaign connects your brand with potential customers,  drives sales, and increases customer retention. In this article, you’ll find our best tips for building a...

You’ve no doubt had your purchasing decisions shaped by calls to action in the context of ecommerce—even if it was a single click on a button that says BUY NOW....

What do reusable water bottles, coffee beans, and skincare products have in common? They’re all examples of items that are often made with white label products. Find out how easy...

It's no secret that the market has long been saturated with makeup and skincare products targeted primarily at women. Female TV personalities promote their own brands, Sephora stores seem to...

Ready to meet the skincare ingredient superstar of your dreams? Introducing Ectoin, a protective, hydrating multi-tasker with an extreme origin story. In the same family as peptides, which stimulate the...

The New Year has always been the time for dreams and resolutions. As the new year starts, we begin to seek new and improved versions of ourselves and see this...

You’ve built a thriving barbershop business, you have a full client roster, and now you’re ready for the next step: developing a strong, recognizable brand with lasting appeal. With plenty...

According to Horizon Grand View Research, the global beauty and personal care products market size was estimated at USD 557.24 billion in 2023 and is expected to grow at a...