You’ve built a thriving barbershop business, you have a full client roster, and now you’re ready for the next step: developing a strong, recognizable brand with lasting appeal. With plenty of evidence to support the growth of the men’s grooming and skincare industries, there’s no better time to diversify your income by selling private label products along with the salon services you provide.
Consider the following recent statistics about the men’s grooming industry as a whole:
- In 2024, the men’s grooming product market will have a value of $58.83 billion; by 2029, it’s projected to reach $75.09 billion.
- Research shows that men are increasing their spending when it comes to haircare products and are more likely to branch out beyond basic grooming tools than in previous years.
Grow your barbershop brand with private label grooming products
Offering your clients a selection of private labelled grooming products, is a brand-affirming form of passive income. For example, you could sell shampoo, conditioner, and styling products that have been developed with your specific client needs in mind. Selling private label products not only diversifies your revenue stream, you’ll also be rewarded with high profit margins, marketing and pricing control, and the freedom to pivot products or ingredients as trends come and go.
At Blanka, our catalog is packed with hundreds of North-American-made unique private label products for your barbershop! From stand-out shampoos to styling wax, we deliver products right to your physical storefront or dropship to customer’s homes directly from our warehouse.
Stay on top of clean & sustainable beauty trends
Clean beauty is here to stay (and it shows no signs of stopping!). On a global scale, the clean beauty has a market value of $8.25 billion, with growth rate projections from 2024 to 2030 sitting at an impressive 14.8%. In terms of attitudes towards the trend, a more-than-significant 80% of survey respondents have made a shift towards sustainability in the last five years with another 40% claiming sustainability as a major purchasing factor.
Blanka is committed to creating high-quality private label products using cruelty-free ingredients that have been ethically sourced. Because Blanka has zero minimum order quantities, your clients have access to all the latest clean beauty trends and you, as a small business owner, don’t have to invest time and money in development and production.
👉Learn more: How to Create a Sustainable Makeup Brand in 2024
Offer first-class service with appointment booking apps
Simplify and streamline the booking process for yourself, your co-workers, and—most importantly, your customers—by making use of scheduling apps.
Check out our top three appointment booking apps for barbershops:
- Square Appointments: A scheduling app with a built-in POS (customized receipt paper available to order), integration with social media business pages, and options for resource booking within your barbershop.
- Acuity Scheduling: An easy-to-use automated appointment booking app (even for total beginners!), customers can pay in advance, schedule recurring appointments, and choose add-on salon services before a visit.
- Setmore: The best choice if you need a scheduling app with plenty of free features including unlimited appointment bookings and basic page customization.
Cross-sell branded products & barbershop services
Cross-selling is a powerful and cost-effective sales technique that involves selling additional products to a pre-existing customer base. Making use of cross-selling strategies results in an estimated 42% more sales and a 20% overall increase in profit (despite the fact that about one-third of all sales people hesitate to use cross-selling as an effective tactic).
Boost your sales with these cross-selling strategies:
- Create product bundles: Bundle complementary products together at a slightly reduced rate or pair them with a service offered at your barbershop.
- Sell men’s grooming tools with your brand logo: This tactic increases brand recognition and takes customer care from your barbershop to their home. Need help creating a logo? Blanka’s team of designers are here to help!
- If your barbershop attracts customers with a particular hair or beard type, consider hosting in-person or online workshops highlighting your skills as well as the products you like to use at your salon, including ones from your own developed brand.
- Use branded hair products and tools as loyalty incentives for repeat customers, or running giveaways on your social media accounts.
Conclusion: Building a strong barbershop brand is easy with private label products
Take advantage of purchasing trends in the men’s grooming and styling industry by signing up for Blanka’s private label services. Choose from hundreds of unbranded products for your private label, all made with cruelty-free, ethically-sourced ingredients in North America, or work with our team at Blanka Labs to create custom your own formulations with custom packaging options for your customers’ unique needs.
With zero minimum order quantities, inventory storage, and zero-risk dropshipping options, sharing your expertise with clients near and far via creating your very own private label men's grooming brand becomes simple and risk-free.
