Halloween is one of the best holidays to boost sales and engage customers, especially for makeup and skincare brands. According to the National Retail Federation, Americans spend over $10 billion a year on Halloween (excluding the pandemic years), with this year projecting to reach $11.6 billion in total spendings.
Like previous years, the top ways consumers are planning to celebrate are handing out candy (68%), decorating their home or yard (53%) or dressing in costume (50%). However, after returning to pre-pandemic norms, more consumers also plan to throw or attend a party (32%) or take their children trick-or-treating (28%).
This rise in Halloween enthusiasm presents an amazing opportunity for business owners to create exclusive, themed collections. With Blanka, you can easily capitalize on this growing demand by curating Halloween-inspired makeup and skincare products, as well as creating impactful campaigns that will drive sales.
Here’s how to prepare your ecommerce store for Halloween
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Create a spooktacular product lineup
Halloween is all about bold, fun, and creative looks, along with some Fall favorites! Here are a few must-have product ideas for your Halloween collection that will have your customers ready to slay those spooky vibes:
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Encourage creativity
Customers will be searching for makeup ideas to complete their costumes, so make sure to inspire them with fun, creative Halloween looks using your products.
Try partnering with makeup artists or content creators to bring your visions to life.
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Add skincare to their candy counting ritual!
Let’s not forget about the post-party skincare routine! After all the costume makeup and late-night Halloween fun, your customers will be looking to rejuvenate their skin. Consider offering hydrating skincare essentials and these post-makeup care as part of your Halloween collection:
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Take advantage of the festivities to market
Once you’ve curated your Halloween collection, it’s time to let your customers know about it! Here are some ideas to boost your sales:
- Create themed campaigns that will stand out and have lasting impact
- Sell Halloween makeup kits inspired by pop-culture looks
- Create urgency by using phrases like “Limited Edition”
- Host a virtual or in-person Halloween event for your top customers
Launch your Halloween private label makeup business with Blanka
Don’t wait until the last minute – Halloween is closer than you think! Now is the time to start building your Halloween collection and promoting it to your customers with targeted ads. With Blanka’s support, you can create an unforgettable range of products that captures the spooky spirit and leaves a lasting impression.
Let’s make this Halloween a spook-tacular success for your ecommerce business!
