Similarly to most trends these days, skincare trends are ever changing. Consumer preferences are shifting and facial treatments such as botox, fillers, and body contouring are becoming more and more popular, fuelling the demand for spa and medspa products and services. Overall, the global medical spa market is expected to reach $45 billion by 2030, serving as a foundational pillar of growth in the industry.
With 2025 rapidly approaching, we’ve swept high and low to guide you through the biggest trends we expect to see in the new year. From product and ingredient innovations to technology advancements and a shift towards sustainability and inclusivity, these rapidly changing trends will help your business stay ahead of the curve and surprise and delight your customers with the newest of the new and the coolest of the cool. Let’s take a look at what key products and innovations are shaping the future and how your business can leverage them to stand out.
Innovation & Personalization
Personalization is revolutionizing skincare, and AI-powered solutions are at the forefront. Are we even surprised? Advanced skin analysis tools and devices allow businesses to deliver tailored services, while customized products provide customers with unique solutions specifically modified to suit their needs. The result? Hyper-targeted, personalized offerings, ensuring optimal results for every client that comes through your door.
Sustainability & Clean Beauty
The clean beauty movement isn’t going anywhere, in fact we expect it to make even more of a splash in 2025. With consumers prioritizing eco-friendly, ethically sourced products, focusing on biodegradable packaging, cruelty free ingredients, and vegan formulas will be crucial for staying on trend. Keep an eye out for products and brands that champion eco-conscious, cruelty free beauty solutions - such as Blanka - to make building a sustainable, clean product line easy.
Inclusivity
Let’s be real here - inclusivity is not optional, it’s a must. Going into 2025 we can no longer take a one-size-fits-all approach. Consumers expect inclusive products that address a versatile range of skin types, tones, and conditions - as they should, we’re all different! In our catalog, you’ll find a diverse range of formulas, shades, and more that cater to many unique needs and traits. By focusing on inclusivity, your brand will make every single customer feel valued.
Regenerative & Anti-Aging Innovations
If there’s one thing that will keep your customers coming back for more, it’s anti-aging. Cutting-edge technologies and formulations are revolutionizing the skincare industry - from stem-cell technologies to adaptogenic botanicals, these regenerative solutions are setting a new standard. By complimenting existing services with products that offer advanced benefits for youthful, tight skin, medspas can enhance their value-add for clients.
Wellness-Oriented Skincare
The concept of beauty from the inside out continues to surge and cause the lines between skincare and wellness to be blurred. Aromatherapeutic products, such as essential oils and diffusers, and mood-enhancing formulations, such as adaptogens, are gaining popularity, fueled by this holistic approach to beauty and skincare.
Blanka recently introduced a curated line of scented products, including solid colognes, that compliment and enhance spa treatments. By adding a unique touch to your services and differentiating the client experience, you can leave your customers feeling a little extra special (and smelling freaking good!).
At-Home Spa Experiences
Even though we thought we’d see the death of DIY post-COVID, at-home facial kits and professional products, such as masks and treatments are enabling consumers to recreate spa-grade services in the comfort of their own home. Don’t worry though - this is simply an opportunity to upsell your clients between treatments, because everyone wants to maintain the results they just paid big money for! To make the deal even richer, we recommend offering custom-branded at-home solutions, enabling you to build greater loyalty with your base while inadvertently growing your brand presence outside of the spa.
Takeaways
So, that was a lot of information, what’s the TLDR (too long, didn't read)? Firstly, skincare in the new year is defined by innovation, personalization, and social responsibility. What are you going to do about it?
- Pick the right products to compliment your offerings, enabling an elevated customer experience while building brand loyalty and enriching the outcomes of your services;
- Enhance the experience by creating custom-branded products to elevate your business and create opportunities to boost revenue; and
- Tie it all together with a bow by building out your ecommerce presence so your customers can access your products anywhere, anytime. Blanka’s integration with Shopify allows you to seamlessly manage your online store and fulfill customer orders.
See? It’s as easy as 1, 2, 3! And to make it even easier, Blanka’s collection of high-quality, North American made, vegan skincare products and our expertise in custom formulation, gives you all the tools you need to make starting a brand for your spa a breeze!
Ready to level up your salon’s offerings, along with your ATV?
