7 tips to find quality products from private label cosmetic companies

Do you find it difficult to find quality cosmetics from private label cosmetic companies? Sometimes it can feel overwhelming when there isn’t a clear path to find the right cosmetics private label supplier. Our 7 tips in this article can help you find quality cosmetics in the private label space. Keep reading to find out more!

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1. Research several different private label cosmetic companies

If you want your brand to stand out from others, private labeling could be the best option for a small niche. However, this isn’t always an easy task. Choosing the wrong private label supplier to cooperate with might cost you more than you thought.

But what does it mean to private label my product line?

A contract or a third-party manufacturer creates a product, and a retailer brand sells the products on the market.

Where can you find different cosmetic private label companies?

With your niche clearly defined, use the keyword “private label” and start to assemble all the results that pop up in your Google search. Then, summarize and contact all the potential suppliers compiled into a list.

Reddit, Amazon, eBay, etc., are popular forums that can assist you with more options for choosing a suitable label private firm. So, take the most advantage of them.

Think about a few factors when you’re doing the research:

  • Who will match your business needs?
  • Who will fit your business style?
  • Where do they manufacture the products?

Read on to see what factors you should consider when choosing quality cosmetics for your private label brand.

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Photo by 2H Media on Unsplash

2. Cosmetic certification standards

In the US, the FDA (Food and Drug Administration) checks for the quality of production in different industries, including food, pharma and cosmetics. Their strict guidelines for labeling cosmetic products don’t support any unsafe cosmetics that don’t pass safety inspection.

It goes the same with private label cosmetics companies’ products.

Ensure that the private label supplier you’re choosing follows good manufacturing standards and uses high-quality ingredients. The manufacturer should produce products that abide by FDA guidelines and have the cosmetic certifications to prove it.

China, India, Costa Rica, Chile, Belgium, and the United Kingdom are some markets that use this FDA approval to sell their cosmetics.

3. Low minimum order requirements

The entire cost of production is another vital factor to consider, especially during the beginning of your business path, and it’s hard to place a large order with that tight budget. A minimum order, as a result, might lead to high capital and more risks in the future. To earn a reasonable price, follow these two steps:

First, think about what minimum order quantities you’re willing to pay for. Even yet, can they do no minimums on every order? Most manufacturers have significant order minimums, or MOQs on their production.

💡Blanka tip: Blanka has zero minimums so you can start your business with very low upfront investment costs and no risk! Get started today for free! 💡

Second, focus on the market. What are your competitors doing? What’s their product’s retail price? Besides conducting a competitor’s analysis, you can consider how much profit you’ll make from the suppliers’ unit cost per product.

From there, find the price point that works best for what you’re looking for by knowing what your bottom line is and being able to communicate what you’re looking for to potential suppliers.

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Blanka’s brow pomades and eye primer available in multiple shades

4. Quality sources and materials

There’s no “one-ingredient-fits-all” skin type. To produce good beauty products, guarantee the quality of the manufacturer’s sources. Do they use domestic or overseas materials? Are their materials clean, cruelty-free, or vegan?

It’s better to focus on producing cosmetics for specific target customers. After all, you can’t please everyone! Even if your favorite supplier can create vegan products, but perhaps they’re not all organic, you can target the niche market obsessed with vegan, cruelty-free products. For example, as a high-quality, cruelty-free and primarily vegan product line, Blanka is always sourcing the right ingredients.

5. Levels of service

Private label suppliers will offer services depending on your budget. Most private label products allow for limited customization but will enable the business to brand and label the packaging and product, giving it a unique look and feel.

For example, Blanka can offer multi-color logos to print on both product packaging and box. With further customizations for your products, you’re going to create a line that matches your brand.

6. Read the reviews

From Google reviews to Shopify reviews, this will allow you to hear what other merchants’ have experienced!

Take Blanka for example, we’ve recently hit 44 five-star reviews on Shopify! This helps us share our merchants’ experience with branding and working with Blanka and help other entrepreneurs who are looking to break into the beauty and cosmetics space with zero risk.

With a simple search, reading reviews can help you recognize each suppliers’ strengths and weaknesses. This way, you can find out which suppliers match your brand values and if they match what you’re looking for.

7. Request product samples

Private label cosmetic suppliers give you the option to buy samples of products you’re looking for, so don’t hesitate to ask them for a catalog or a price list!

It’s always best to first try the product before you sell them so you can test your potential manufacturers’ product and packaging quality.

Building a new brand can feel personal, especially when you’re putting time and effort into starting a new business. So, take the time to choose products and suppliers that can meet your standards and represent your brand the way you want.


When starting your cosmetics company, choosing a private label manufacturer is one of the most crucial steps. After a while, the key to success for any private label business is consistency.

Your private label cosmetics or skincare business can grow and scale if it meets the needs of your audience well, has consistent products, and gives good service.

With the right marketing tools, the consistency you create can help make your brand stand out from the rest.

Take your time researching and deciding who you are as a brand so you can find products from the right private label cosmetic companies.

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Author bio

Hey, I’m Sharline, the founder of Leeline Sourcing. With ten years of experience in sourcing in China, we help 2000+ clients import from China, Alibaba,1688 to Amazon FBA or Shopify. If you have any questions about sourcing, don’t hesitate to get in touch with us.

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