Top 5 private label dropshipping partners for beauty brands

Choosing the right private label dropshipping partner is one of the most critical decisions you’ll make when launching a beauty business. It affects everything from your product quality and fulfillment speed to your profit margins and customer experience. Critical pieces of your business here.

With so many options available, it can be tough to know who to trust with your brand and its vision. That’s why we created this guide: a clear, side-by-side comparison of the top five private label dropshipping companies helping beauty entrepreneurs launch and scale today.

Whether you're a seasoned beauty entrepreneur or just researching how to enter the industry, this guide is here to help. We’re comparing five of the best private label cosmetics partners for beauty brands: 

1. Blanka
2. viaGlamour
3. Selfnamed
4. BeautyBoss
5. Supliful

Let’s break them down.

Why choosing the right private label dropshipping partner matters

When building a beauty brand, the products you sell are only part of the equation.

The speed, flexibility, and reliability of your dropshipping partner play a huge role in shaping your customer experience… and your bottom line. Because what customer wants to keep purchasing from brands that have poor quality, take forever to ship, or constantly have support issues? I’ll answer for you, none of them.

Great private label skin care manufacturers can:

• Help you go to market faster
• Eliminate inventory risk
• Reduce overhead and upfront costs
• Elevate your brand with professional customization
• Handle fulfillment and logistics behind the scenes

And in the beauty world, your brand is everything. So it's not just about products—it's about trust, speed, and scalability.

Side-by-side comparison: Private label dropshipping for beauty brands

The 5 best private label cosmetics brands

When it comes to choosing the best private label cosmetics partner, it’s important to match your needs with their strengths. Whether you’re prioritizing fast shipping, skincare quality, wellness variety, or hands-on support, each platform brings something unique to the table.

Here’s a ranking of the five best private label cosmetics and skincare dropshipping platforms, who they’re best for, and what makes them stand out.

1. Blanka: For beauty brands that want it all

Blanka is a strong choice for all beauty businesses and entrepreneurs who want to launch quickly, scale without sacrificing quality, and have flexibility with custom formulation or private label products. With no minimums, a wide array of product offerings, North American manufacturing, and full white label options, it’s beginner-friendly but brings a luxurious feel to its products.

They also offer fast fulfillment, integrations with many shops such as Shopify, Wix, and Etsy, and FDA-compliant products. A complete solution for anyone breaking into private label dropshipping. 

2. viaGlamour: For creatives focused on cosmetics

viaGlamour stands out with its colorful cosmetic line and cruelty-free products. It allows full customization, international shipping, and integrates with major ecommerce platforms. However, fulfillment times can be a bit longer.

3. Selfnamed: For clean beauty & EU brands

Selfnamed is a strong option for brands in Europe looking for minimalist skincare and wellness offerings. Their platform is intuitive and offers full custom design services to support the launch of your private label dropshipping brand. Fulfillment is reasonably fast, and their branding options are modern and chic.

4. BeautyBoss: For founders who want branding options

BeautyBoss offers its customers plenty of packages and plans to build their beauty business from scratch. They have design services, label add-ons, and setups for launching TikTok shops and Shopify stores. While pricing plans start higher, their value comes in their personal support and community.

5. Supliful: For wellness & hybrid brands

Supliful isn’t strictly beauty-focused, but it’s great for brands combining skincare with wellness and fitness. If you're building a holistic lifestyle brand, this platform provides the flexibility to scale into multiple verticals. Branding options are more limited, but they offer fast production and global fulfillment.

What to consider when choosing a private label dropshipping partner

Choosing a private label skincare manufacturer is like choosing a business partner; you want someone who supports your vision, works efficiently, and helps you grow.

Before making a decision, consider:

• Product category fit: Are you focused on cosmetics, skincare, wellness, or all of the above? For example, Supliful focuses on wellness and supplements, while Blanka is built specifically for beauty founders with premium skincare, cosmetics, and fragrance lines.  
• Time to launch: Do you need to go live in days, or are you planning a longer runway? For example, Blanka makes your business go from idea to reality within days, while Selfnamed and Supliful can take more time to launch your brand. 
• Branding flexibility: How much control do you want over packaging, design, and customization? For example, Blanka allows you to add custom branding to all products and packaging, while viaGlamour, Selfnamed, BeautyBoss, and Supliful offer branding services. 
• Location of your customers: Shipping from North America? Selling primarily in the EU? For example, Selfnamed is ideal for EU brands, but those focused on U.S. or Canadian customers may find faster fulfillment with North American-based partners like Blanka or viaGlamour.

• Fulfillment expectations: Do you need lightning-fast shipping or hands-on support? For example, Supliful has longer fulfillment timelines while Blanka has the fastest fulfillment times across dropshipping partners. 

Each platform has unique advantages. The best choice will depend on your launch timeline, your product focus, and your long-term brand goals. Blanka supports quick launch times, extensive product options, and scalable offerings, making it a great option for many beauty businesses.

What’s the best private label dropshipping partner in North America?

The private label dropshipping space is growing—and for good reason. It’s a fast, low-risk way to test and scale a beauty brand. But not all partners are built the same.

If you want an all-in-one solution with flexibility, North American fulfillment, and fast time-to-market with zero inventory risk, Blanka continues to be a standout dropshipping partner. But depending on your goals, viaGlamour, Selfnamed, BeautyBoss, and Supliful each offer unique advantages.

Explore your options. Compare your needs. And choose the partner that will help bring your beauty brand to life.