The best private label makeup suppliers

Choosing the right private label makeup supplier can feel overwhelming, especially when many platforms appear similar at first glance. While most offer comparable products and services, the real differences come down to how they handle customization, fulfillment, pricing, and overall ease of launching.

Some suppliers are built for quick launches and low upfront investment, making them ideal for testing ideas or building an e-commerce-first brand. Others are better suited for founders who want to purchase wholesale for salons, retail spaces, or other in-person businesses. At the same time, some offer the flexibility to support both models as your brand grows.

The right choice depends on how you plan to build and grow your brand.

The 5 best private label makeup suppliers, compared

Choosing the right private label makeup supplier can shape everything from your brand positioning to your profit margins. 

To help you decide, we’ve compared five of the most popular suppliers based on what actually matters: product quality, minimum order quantities (MOQs), customization, pricing, speed to market, and fulfillment.

Below is a closer look at how each one stacks up.

Blanka

Blanka is one of the most e-commerce-friendly private label makeup platforms available today, designed for brands that want to launch quickly without managing inventory. With a catalog of over 450 high-quality products across makeup, skincare, body care, and more, it offers strong product variety alongside vegan and cruelty-free formulations.

What sets Blanka apart is how easily it fits into an online business model. You can start with zero inventory, connect directly to your store, and have orders automatically fulfilled as they come in.

The details:

• MOQs: None

• Customization: Custom branding and packaging are available, with the option to use Blanka’s in-house design services or upload your own branding. Blanka also offers custom product formulations for brands looking to create something more unique. 

• Pricing: Free to start. Three-tiered subscription-based with a pay-per-order model.

• Speed to market: Launch immediately with ready-to-sell products. The standard processing time before shipment is typically 5-9 business days for dropshipping models.

• Fulfillment: Offers both wholesale ordering and a dropshipping model with e-commerce integrations, automated order fulfillment, and no inventory required.

Blanka is ideal if your priority is high-quality products, healthy profit margins, speed, and simplicity without sacrificing branding.

Selfnamed

Selfnamed offers a curated catalog of over 150 premium, fully compliant products across skincare, body care, and makeup. Selfnamed leans into branding. Their design studio makes it easy to create clean, cohesive packaging, even if you don’t have design experience.

• MOQs: None

• Customization: Fully customizable labels and packaging. You can provide designs, or their in-house beauty branding experts can create them for you. No custom product formulations.

• Pricing: Free to start with no upfront costs. Pay only for products once orders are fulfilled, with shipping charged separately. Optional upgrades include sample sets, discounted pricing plans, design services, and bulk ordering with warehousing.

• Speed to market: Launch in hours with fast global shipping

• Fulfillment: Offers both wholesale and dropshipping models with integration into e-commerce platforms. Ships to 30+ countries from US and EU warehouses

If your priority is creating a cohesive, design-forward brand with a premium aesthetic, Selfnamed delivers.

viaGlamour

viaGlamour was one of the first platforms to bring true dropshipping to the beauty space, allowing founders to launch without holding any inventory. With over 1,000 skincare, makeup, and body care products and ISO-certified manufacturing in Canada, it offers one of the largest catalogs in this category.

The platform is built specifically for Shopify, making it easy to connect your store and start selling immediately.

• MOQs: None

• Customization: Custom packaging with your own logo. Upload your own branding with zero setup fees and no plate fees.

• Pricing: Monthly subscription ($60/month) plus per-product cost. You can sell directly through your Shopify store, with free product photos and lifestyle images included to support your marketing.

• Speed to market: Launch instantly with no inventory required. Orders are formulated within a few days and shipped directly to customers. North American orders typically arrive within 3–7 business days, with global shipping available from their Toronto facility.

• Fulfillment: Fully dropshipping-based, with direct-to-customer shipping worldwide. viaGlamour handles production and delivery, allowing you to operate without holding inventory, and can also ship to distributors like Amazon.

viaGlamour is a strong choice if you want product choice with minimal upfront investment.

Innacos 

Innacos is a more traditional private label makeup manufacturer, geared toward brands that are ready to buy in larger quantities, hold inventory, and scale beyond a dropshipping model. With a catalog of 80+ products across skincare, body care, haircare, men’s products, and makeup, they offer a mix of clean, cruelty-free formulations at a range of price points.

• MOQs: Higher minimums than most plug-and-play platforms. Private label products typically require a minimum order of 1,000 units, while custom formulations start at 2,000 units for initial orders and increase to 5,000 units for repeat production.

• Customization: Strong customization capabilities, including color customization, packaging design, and full custom formulations.

• Pricing: Pricing varies based on order size, formulation, and level of customization. Larger orders have better margins, but require a higher upfront investment.

• Speed to market: Private label products typically take 6–8 weeks, while custom formulations can take up to 9 months, depending on development complexity.

• Fulfillment: Limited fulfillment support. Innacos primarily operates as a manufacturer, with optional Amazon-focused support such as stock keeping unit (SKU) labeling, packaging, compliance, and shipping into fulfillment by Amazon (FBA). Inventory can be held short-term, but brands are expected to manage their own warehousing, third-party logistics (3PL), or distribution.

Built for brands ready to invest upfront, Innacos offers deeper customization and control, with a more traditional manufacturing model.

Pinnacle Cosmetics

Pinnacle Cosmetics is a long-standing private label manufacturer with over 35 years of experience. They offer a range of makeup, skincare, and accessories, with most products being cruelty-free and paraben-free. They provide an accessible entry point for brands that want to launch without committing to large volumes.

• MOQs: None.

• Customization: Offers flexible branding options, including custom packaging, the ability to create your own makeup palettes, and the option to use your own packaging. However, they do not offer custom product formulations.

• Pricing: Priced per product with no subscription fees.

• Speed to market: Typical turnaround is 2–3 weeks for branded orders, with repeat orders often shipping within 10 business days.

• Fulfillment: No direct-to-consumer fulfillment. Pinnacle does not ship individual orders to customers, store inventory, or operate as a dropshipping or 3PL partner, meaning brands are responsible for their own warehousing and order fulfillment.

Pinnacle offers flexibility without minimums, but requires you to manage inventory and fulfillment yourself.

Build your brand, your way with Blanka

Choosing the right private label makeup supplier comes down to how you want to build your brand and how quickly you want to get there. 

If your priority is high-quality products, speed, simplicity, and a seamless online experience, Blanka is one of the most accessible ways to launch and grow. It offers a powerful dropshipping platform for e-commerce brands, while also providing a strong wholesale solution for spa and salon owners looking to expand their retail offering.

Whether you're launching an online private label makeup brand or building out a product line within a spa or salon, Blanka gives you the flexibility to grow in both directions. You can start with dropshipping, then scale into wholesale as demand increases, all while maintaining control over your branding and product selection. Start free with Blanka today!

START FREE