How to Launch a Private Label Product Line in 30 Days: A Step-by-Step Spa and Salon Guide

Launching your own private label salon or spa product line means owning your retail margins, creating new revenue streams without adding more appointments to your day, and offering clients something they can’t buy anywhere else.

Going the private label route makes this possible…fast. It allows you to launch with proven formulas that have already been tested and are compliant. You get to skip the guesswork (and, let’s be honest, the risk) and focus on what matters: brand, experience, and sell-through.

When we say 30 days, we mean 30 days from start to finish - from choosing the right products to putting your private label beauty products into your clients’ hands.

30-day launch plan: Private-label salon and spa products

This 30-day launch plan breaks down the process of starting your own private label salon and spa product line into simple, manageable steps that you can actually follow.

1. Define your retail goals (Days 1 & 2)

Before you choose products or packaging, get clear on why you’re launching. 

Are you looking to drive incremental revenue, build brand awareness beyond the treatment room, or deepen client loyalty between appointments? Each goal shapes what you launch and how you sell it.

Next, decide where your products will live. In-spa or salon exclusivity keeps things intimate and premium, while online sales open the door to scale and repeat purchases. 

Finally, set your pricing targets and margin expectations early. Knowing what you need to make per unit helps guide everything below and keeps your line profitable from day one.

2. Choose the type of products you’d like to launch (Day 3-5)

The fastest launches start with products that are easy to explain, easy to use, and easy to sell. Cleansers, masks, shampoos, and styling products are great starter SKUs. They’re familiar to clients and naturally tie back to services they already love. Skip the urge to do too much at once. Fewer products mean quicker decisions, smoother production, and a clearer story on the shelf.

The smartest place to start? Look at your most-booked services. 

Check out our blog called “How to choose the right private label beauty to sell: expert advice” for more insight.

3. Select a private label partner (Day 6-8)

Your launch timeline depends on who you partner with, so this choice matters. Look for a private label beauty product manufacturer that offers hands-on support, reasonable MOQs (minimum order quantities), and clear lead times that suit your target launch date. 

Partners like Blanka are designed for this exact use case, offering high-quality, compliant formulas, low minimums, and streamlined processes that support faster launches.

4. Finalize your product branding (Day 9-15)

Make sure your product line feels cohesive with your existing salon or spa identity. Colours, language, and overall vibe should feel like a natural extension of your brand, not a separate brand living on the shelf. When it all aligns, the products feel instantly familiar and therefore trusted by your existing clients.

5. Design labels and select packaging (Day 16-22)

Start with the non-negotiables like ingredient lists, product benefits, and required label elements. Getting this right from the beginning keeps your launch on track and avoids costly revisions later. Private label partners like Blanka can help guide this process. Now, focus on the pretty part, as your labels are the first touchpoint a client has with your product, so they should feel aligned with your brand. 

From there, choose packaging that fits both your brand and your budget. Packaging should look good on your shelves, feel good in clients’ hands, and make sense for how the product is used.

Decide early between stock and custom packaging. Stock options move faster and keep costs down, while custom packaging offers more differentiation but adds time and complexity. Once those decisions are locked, confirm your SKUs and place your order.

6. Price your products (Days 23 & 24)

With your private label beauty product order placed and products on-route, it’s time to decide on pricing. Make sure you’re accounting for your full cost of goods (COGS), including product cost, packaging, shipping, and any other fees, so your margins stay healthy.

From there, think beyond single-item sales. Bundles, treatment add-ons, and starter kits are easy ways to increase average order value and make retail feel like a natural extension of the service experience. 

7. Staff training and merchandising (Day 24-30)

Train spa and salon staff on the product's key features, such as ingredients, pricing, and who they’re for. Then support it all with clean displays, proper signage, and samples clients can try. 

8. Prepare for checkout (Day 24-30)

Before launch, make sure everything is set up behind the scenes. Enter each product in your POS, and ensure staff are properly trained on customer checkout. Confirm your inventory is organized so you know exactly what’s available to sell and so you can see what’s moving and what’s not.

Lastly, think through the entire checkout experience. Products should scan smoothly, receipts should look clean, and the process should feel easy for both staff and clients. 

Happy selling!

Launch private label beauty products in 30 days with Blanka

Launching private label beauty products doesn’t have to be complicated or time-consuming. With Blanka, spas and salons can move from idea to shelf in just 30 days using high-quality, compliant formulas and a streamlined process that removes the usual guesswork. By focusing on clear goals, thoughtful branding, and a strategic product lineup, you can create retail products that feel like a natural extension of your services. 

Build a beauty line that grows alongside your business with Blanka supporting you every step of the way. Get started today!

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