According to recent analysis, the global men’s hair care market is experiencing a transformation as it continues to grow at an impressive record pace, estimated at USD 41.20 billion in 2024, driven by evolving self care and grooming habits, and the power of social media.By 2030, it is expected to reach USD 58.03 billion at a compound annual growth rate 5.05%.
The men’s hair care industry is on track for unprecedented growth, with evolving grooming habits, increased focus on self-care, and the rise of digital influence shaping the market. As we look ahead to 2025, one thing is clear: user-generated content (UGC) is set to play a pivotal role in driving engagement and sales. From authentic customer testimonials to TikTok hair tutorials, UGC is reshaping how brands build trust and connect with consumers. For a lot of business owners, this represents an exciting opportunity to create community-driven private-label brands that thrive in a competitive space and tap into the next big trends.
UGC and the rise of authentic storytelling
User-generated content is more than a trend—it’s a marketing revolution. UGC provides authentic, relatable stories that resonate deeply with consumers, especially in the beauty and grooming space where a first hand experience with the product can be more impactful than any paid ad. Here’s how UGC is shaping the men’s hair care market:
- Social Proof: Authentic reviews, photos, and videos from real users build trust.
- Engagement and Community: UGC fosters connection. By encouraging customers to share honest reviews, you can build a sense of community and loyalty around your brand.
- Pop Culture Influence: Celebrities and influencers are increasingly sharing their personal grooming habits online, further normalizing self-care for men. When combined with UGC, this can create a snowball effect of influence, making it easy for brands to gain visibility.
@hunter_mcvey Both of these have been in the daily rotation now for a month. Hair has been feeling healthy and smelling quite nice, y’all check them out. Link to Noun Naturals in my bio, as well as my Tik Tok shop. Drop a comment if you’ve used these before! #hairtok #haircut #haircare #menscare #menshair #hairtutorial #selfcare #noun #nounnaturals #mensbeard #healthyhair #hairoil #rosemaryoil #hairgrowth #hairstyle #hair #grwm #mensfashion #mensgrooming #groomingtips #hairproducts #softhair #fyp #viral #foryou #foryoupageofficiall #foryoupage #thebalm ♬ original sound - Hunter McVey
Take a cue from trending UGC on platforms like TikTok and Instagram, where men are showcasing everything from DIY fades to various grooming, hair and beard care routines. By offering products that tie into these trends, you position your brand to become part of these viral moments.
The growth of men’s hair care in 2025
Men’s grooming, once limited to basic products like shampoo and gel, has evolved into a multi-billion-dollar global industry. Modern men now seek hair care solutions that not only deliver functionality but also align with personal style and wellness trends. By 2025, we expect the following trends to dominate the men’s hair care market:
- Focus on scalp and hair health: Scalp care and hair loss prevention are key concerns for a lot of male consumers. Products like Blanka’s Nourishing Shampoo and Grow Hair Oil are perfectly positioned to address these needs, catering to a growing demand for hair wellness, even during winter months when our hair and scalp need extra nourishment.
- Natural and clean ingredients: Because of wider access to information, consumers are increasingly prioritizing clean beauty and sustainability. Men are looking for products with simple, effective, and natural formulations.
- Styling meets care: Multifunctional products that combine styling benefits with nourishment, such as Blanka’s hair clay made with grapeseed and hemp seed oil, offer convenience and value for busy men.
Building your men's hair care brand with Blanka
Whether you’re a barbershop looking to expand or a men’s self care enthusiast, Blanka makes it simple for entrepreneurs to launch their own private-label men’s hair care line, offering high-quality products that cater to the latest trends. Whether you’re introducing a nourishing shampoo, a multifunctional styling product, or a beard oil, you can customize the look and feel of your brand while leveraging UGC to build trust and awareness.
By combining innovative products with authentic storytelling, you can create a brand that resonates with modern men and thrives in a fast-evolving market. With 2025 on the horizon, now is the perfect time to harness the power of UGC and elevate your beauty business.
