According to Horizon Grand View Research, the global beauty and personal care products market size was estimated at USD 557.24 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2030. A wide variety of beauty products such as skincare and hair care are becoming an integral part of our life as awareness in self care increases. Gone are the days of settling with generic brand products, because of the rise of social media, consumers are now opting for products and brands they trust and can relate with.
Launching a private label line for your salon is an exciting way to utilize this growing trend and establish a deeper connection with your customers, expand your business, and create a new revenue stream. By offering products tailored to their needs, combined with your experience and the trust they have in your brand, you will be able to position your salon as not just a service provider, but a trusted authority in beauty and wellness.
Why building your own salon brand matters
Private label products help you build a lasting relationship with customers by offering them exclusive items they can’t get anywhere else. It’s a way to elevate your brand, increase customer loyalty, and grow your bottom line. With Blanka, you can offer products that rival the quality of leading beauty brands while staying true to your salon’s unique vision.
Here’s a step-by-step guide to help you create and successfully launch your private label products, featuring some of Blanka’s best offerings in hair care and makeup.
5 Easy steps to launching your own salon brand in 2025
Step 1: Understand Your Audience
Before you start, get to know your customers. What kind of products are they looking for? Do they prioritize vegan, cruelty-free, or eco-friendly products? By identifying their preferences, you can create products that align with their needs and values. For example, hair salons catering to clients with colored or damaged hair may focus on restorative shampoos and conditioners, while others targeting younger, trend-centric clientele may prioritize viral products like hair oils, lip oils and other TikTok trending products.
Step 2: Curate Your Products
Now that you know who your audience are, it’s time to create your product line. Selecting the right products is key to your private label’s success. Blanka offers a wide range of premium-quality hair care, skin care, and makeup products, perfect for creating a cohesive product line.
- Hair Care Faves: Start with staples like shampoo and conditioner combos like the daily shampoo bar and conditioner bar, daily repair shampoo and daily repair conditioner, or the daily curl shampoo and daily curl conditioner, as well as nourishing hair treatments like the grow hair oil, hydra silk leave in conditioner, smooth & sculpt curl enhancer, bounce boost mousse, and thermal shield serum. These products can form the foundation of your line, offering customers salon-grade care at home.
- Makeup Must-Haves: If your salon also offers makeup services (or if not, this might be your sign to expand 😉), complement your hair care line with high-performing makeup products such as foundations, creme concealer sticks, lip oils, matte lip stains, luxury cream lipsticks, make primers like our mattifying face primer and eye & lip primer, setting spray, and makeup brushes.
Have a custom formula in mind informed by your years of expertise in the hair care space? Blanka Labs can help bring that vision to life.
Step 3: Build Your Brand
Your private label brand shouldn't just be a collection of products—it should be a reflection and extension of your salon’s brand and values. If you don’t have a solid brand identity yet, now is the time to work on creating an eye-catching logo and brand identity that effectively communicates your vision as a brand. This will inform the way you build your business’ marketing materials, website, and other physical and digital assets that will help you create a cohesive and memorable experience for your customers.
If you want to learn more about branding your salon, here are some resources that can help you build an impactful brand:
- The ultimate guide to salon branding in 2024
- Best practices for logo size and design to print on beauty products
- How to Create a Sustainable Makeup Brand in 2024
Step 4: Test and Refine
Before launching, test your products with a small group of trusted customers or employees. Gather feedback on product performance, packaging, and overall branding. Use their input to make adjustments and ensure you’re delivering a product line that meets—and exceeds—expectations.
Step 5: Market
Once you’ve refined your products, it’s time to spread the word. Highlight your private label brand offerings through social media campaigns, in-salon promotions, and email marketing. Introduce your products to customers in-salon and show how they can incorporate your products into their beauty routines. In-person appointments are one of the best spots to convert your customers from the current line of products they're using, to your brand.
Another idea for maximizing your revenue is to bundle related products together, and offer exclusive discounts connected to the services your salon offers. For example, “Get a blowout and get 15% OFF our Hair Care Essentials Kit” and other similar promotions.
Need marketing ideas? Here are some resources that can help you market your products:
- 42 Best Salon Marketing Ideas & Strategies 2024
- Go viral with these top TikTok trends of 2024
- 5 Ways to Boost User-Generated Content for your Brand
Leverage Blanka’s Expertise
Blanka makes launching your private label brand seamless. From high-quality custom formulations built just for you through Blanka Labs, to ready-to-order North-American made hair care in our easy-to-use app interface, Blanka makes launching a brand a breeze while you still get to operate your salon business and clients as your main priority. At Blanka, our services are built with the busy entrepreneurs in mind, so while we handle all the heavy lifting, you can focus on your customers and growing your business. Plus, with no upfront inventory risk, you can order products as needed, eliminating upfront costs and minimizing financial risk.
