For many brands, catching the wave of a viral TikTok trend can translate to engagement, brand awareness, and even sales. Since the birth of TikTok, short-form videos have given brands the chance to showcase real-world use cases of their products, whether through tutorials, transformations, or reviews.
With billions of users all around the world waiting for the next makeup trend or the latest viral skincare hack, it has never been easier for businesses to get their name out there and be discovered. Here’s a breakdown of key TikTok trends that have been proven successful in 2024 and how you can capitalize on the viral culture to grow your brand.
@nicoleisgod something happened on the way to uni … look at my ig story if ur curious 😭😭 @bloomnu ♬ original sound - user796572819
1. "Get Ready With Me" (GRWM) Videos
One of the most popular video formats on TikTok, Get Ready With Me or "GRWM" content allows influencers and regular users alike to walk their audience through their beauty routines. These videos provide an authentic look at how people incorporate makeup and skincare into their daily lives. Plus points if you mix this with organic sounds for that satisfying “ASMR” content.
How to Leverage This:
- Work with influencers or create your own GRWM content showcasing your products.
- Focus on tutorials featuring your skincare routines or makeup looks that show how easily your products fit into everyday routines.
@dermguru Do yall agree? #dermguru #skincarefilter #skincare101 #drugstoreskinscare #budgetskincare ♬ BIRDS OF A FEATHER sped up - Lilly 🎃
2. Share Skincare Tips from Real People
TikTok has become a hub for skincare advice, with influencers, dermatologists, and individuals sharing their routines for every skin type. These videos typically break down morning or evening skincare routines, including everything from cleansing to moisturizing and SPF.
How to Leverage This:
- Share educational videos explaining the benefits of products you're using, such as your cleansers, serums, and moisturizers.
- Make sure to include the science behind your ingredients (e.g., hyaluronic acid, vitamin C), which users are increasingly interested in.
@vikipeocz Replying to @A☁️ Skincare transformation for that glow✨ #skincaretransformation #skincaretipsforbetterskin #skincareproductsthatworks #affordableskincareproducts #skincarehacksthatactuallywork #skincare ♬ love on the brain sped up - xxtristanxo
3. Before and After Transformations
Transformation videos are also massive on TikTok in 2024. Whether it’s a full glam look or the difference a great skincare routine can make, the results-driven format gets attention because of it's provision of a sense of instant gratification.
How to Leverage This:
- Post before and after videos of skincare or makeup applications using your products.
- Highlight specific pain points (e.g., acne, dark spots, dull skin) and show how your product addresses them.
@abbythebadassmom Replying to @Dr_House31 Affordable skincare products as alternatives to some of viral skincare products - cheaper alternatives & dupes. #affordableskincareproducts #byomaskincare #bubbleskincare #hyaluronicacid #preppyskincare #teenskincare #tweenskincare #dupeswithabby #skincarewithabby #facialmist #iliafacemilk @Bubble Skincare @Pixi Beauty @Prequelskin ♬ original sound - Abbythebadassmom - Abby Rivera
4. Show value with Viral Skincare "Hacks" and Dupes
TikTok is famous for its viral hacks, especially luxury dupes. Showcasing multiple ways to use a product, or associating your product with a similar one from another brand with a higher price point is a helpful way to get more views and engagement. Such content will show customers that your products will give them the most value compared to other products in the market. As a creator, you also have a chance to capitalize on the dupe mentality trend to create your beauty or wellness brand with Blanka.
How to Leverage This Trend:
- Share videos demonstrating creative ways to use your products (e.g., multi-use products like blush that can also work as a lip tint).
- Respond to popular skincare and makeup "hacks" with your own products and expertise.
- Join the conversation by duetting or stitching viral hack videos with your brand’s commentary or better solutions you have created or found.
@dr_ingky Save and share! This is the only Skincare Guide you'll ever need. Screenshot and save this for future use!
♬ What You Won't Do for Love - Bobby Caldwell
5. Ingredient Spotlights
Consumers are becoming more ingredient-conscious, especially when it comes to skincare. Videos focusing on 2024's key trending skincare ingredients, like niacinamide, retinol, or peptides, often gain a lot of traction as users search for ways to solve their skin problems with actionable ingredients.
How to Leverage This:
- Create short educational videos breaking down the ingredients in your products, such as hyaluronic acid or vitamin C serums.
- Collaborate with dermatologists or skincare influencers to dive deep into the science behind your product's key components.
- Use relevant hashtags like #IngredientBreakdown or #SkincareScience to reach a wider audience.
Create a Viral Skincare, Wellness, or Beauty Brand with Blanka
At Blanka, we offer everything you need to create and sell your own branded beauty products. With our wide range of skincare, makeup, and wellness items, you’ll have the perfect lineup to capitalize on TikTok trends and grow your business.
Ready to build your TikTok presence?
