The Top 8 Trending Skincare Ingredients of 2024 (and Why You Should Include Them in Your Skincare Line)

Here's everything you need to know about the top trending skincare ingredients forecasted for 2024—and why you need to include them in your skincare line!

With Blanka, you can build your beauty brand empire with our focused line of beauty and skincare products, all of which are made using top-quality, on-trend skincare ingredients. Once you’ve established a customer base, take advantage of Blanka Lab’s Custom Formulation service to build skincare products that are completely unique to your beauty brand and have that unique touch.

  1. Niacinamide 

A popular ingredient in serums, cleansers, and moisturizers, niacinamide is actually a form of vitamin B3—a powerful nutrient that helps the body produce keratin (the protein used to grow healthy hair and skin). Products that contain niacinamide can be used to target an array of skin types, including those that are prone to redness, dry skin, clogged pores, and acne.

In addition to supporting a healthy skin barrier, niacinamide is also a rich source of antioxidants. With consistent usage, these antioxidants work to combat fine lines, brighten dull skin, and fade dark spots due to skin damage.


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  1. Squalane 

A super-hydrating emollient (meaning, a skincare ingredient used for its considerable skin-soothing properties), squalane is a type of saturated oil that is added to formulations for both hair and skincare products. Because squalane mimics squalene, an oily compound that is found naturally in the body and excreted from pores, it’s a good non-comedogenic option for a broad spectrum of skin types—even customers with rosacea- or acne-prone skin types. An all-around powerhouse of an ingredient, squalane has also been shown to reduce signs of aging, including fine lines, wrinkles, and uneven texture. 

At Blanka, our squalane is ethically sourced from sugarcane, making it the perfect trending addition to your cruelty-free, plant-based line of skincare products.

  1. Peptides 

When peptides, which make up the short chains of amino acids to form protein molecules, are added to skincare products the resulting product will deliver smooth skin and diminished fine lines. Specifically, peptides work to stimulate the production of collagen—otherwise known as the major protein that makes up skin, skin, and muscles. 

Reap the full benefits of peptides by offering them to your customers in the form of a consistently-used serum or moisturizer (in other words, a product that won’t be immediately washed off the skin).


Build your own skincare line with the top 8 trending skincare ingredients of 2024
  1. Retinol 

An ingredient that’s always on-trend in the world of skincare products, retinol is a derivative of retinoid—a form of vitamin A. Unlike retinoids, which are significantly stronger than retinol and only available with a prescription in North America, the still-powerful benefits of retinol are suitable for a wider range of skin types and sensitivities. 

When it comes to including retinol in your brand of skincare products, the list of reasons to get on board is long (and backed by years of research). Not only does retinol improve acne-prone skin, it also smooths wrinkles and fine lines, unclogs pores, and keeps skin hydrated.

  1. Vitamin C

Boost the glow-enhancing qualities of your skincare line with vitamin C, an anti-aging ingredient that’s in the spotlight for 2024. When applied topically, vitamin C maximizes collagen production, fades skin discolouration due to sun damage, reduces redness and undereye circles, while also brightening dull skin tone. Vitamin C is safe for most skin types which gives your skincare brand a broader reach to a larger audience.

Vitamin C is also known for its ability to speed skin recovery after sunburn or in the case of wound healing.


  1. Rosehip oil

Rosehip oil is made by pressing rosehip seeds from the Rosa canina species of rose. A natural source of vitamin C and retinoic acid, a type of retinoid, rosehip oil is an effective-yet-lightweight treatment against acne, facial inflammation, and eczema. 

Another selling feature for products that contain rosehip oil? When used consistently and over time, they can reduce the appearance of scars and stretch marks.


  1. Collagen

A skincare ingredient that will appeal to a large customer base, topically-applied  collagen is typically included in formulations for moisurizers and facial serums. Collagen is celebrated for its hydrating properties as well as its ability to lessen fine lines and other visible signs of aging skin.

If you’re curious about offering products that can be cocktailed together, collagen pairs well with several other on-trend ingredients on this list, including retinol and vitamin C.


  1. Hyaluronic acid 

An all-around workhorse of a skincare ingredient (and one that’s naturally found in the body’s connective tissue), hyaluronic acid boasts a significant list of beauty benefits. When hyaluronic acid is added to serums and moisturizers it enhances the product’s ability to hydrate, smooth fine lines, improve skin elasticity, calm red and itchy skin, as well as increase the skin’s elasticity.

Build your on-trend beauty business in 2024 with Blanka

At Blanka, we pride ourselves on offering an extensive line of beauty and skincare products made with trending ingredients that are stringently-tested and cruelty-free—not to mention sourced in North America. With zero minimums and zero commitments to get started, our team of experts are here to make the process of launching your beauty brand simple and successful! 

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