The Glossy Lips Revival and its Impact on the Beauty Industry

Play Lil Mama’s Lip Gloss on repeat because glossy lips are back and they’re here to stay! Glossy lips first became iconic in the '90s and early 2000s, with celebrities like Britney Spears, Jennifer Lopez, and Christina Aguilera rocking the sultry high-shine look. Fast forward to today, and the trend is back with a modern twist. It is no longer just a nostalgic throwback—now lip gloss comes in the form of lip oils, balms, plumpers, and more. They do more than make your lips pop, but are also a great lip care product and an essential part of every skincare routine.

Almost every beauty brand now has their own version of a viral lip gloss, and some products are consistently sold out—thanks to social media and our collective obsession with healthy-looking skin. According to a Market Research Future report, the global lip gloss market was valued at $3.67 billion in 2023, and it is anticipated to climb to $5.38 billion by 2032. Clearly, the demand is not going anywhere.

Why We Love Glossy Lips


  1. Versatility - Glossy lips can be both subtle and striking. A clear or slightly tinted gloss adds a touch of sophistication for everyday wear, while bold, pigmented glosses make a statement for a night out.
  2. Youthful Glow - As the saying goes: Shiny lips are hydrated lips are healthy lips. Gloss gives lips a plump, youthful and healthy appearance that keeps us looking young and fresh no matter the time of the day.
  3. Comfort and Confidence - Modern formulas are more comfortable, nourishing, and less sticky than their predecessors, making them easier to wear on a daily basis. And let’s face it, there’s something about applying lip gloss throughout the day that gives us a main character energy boost.

Incorporate Glossy Lips into Your Beauty Brand

Blanka offers a wide range of Lip Oil and Lip Gloss shades in our product line. Made with innovative formulas and the highest quality nourishing ingredients, these products are also vegan and paraben free, ensuring your customers only get the best.

1. Lip Oils

Beyond providing a delicate shimmer with medium coverage, our nourishing Lip Oil combines a blend of essential oils like Castor oil and Sunflower seed oil along with vitamins A, E and D to delicately hydrate and plump the lips.

Private label lip oils and build your beauty brand with Blanka


2. Lip Gloss

Our high impact, Liquid Lip Gloss is formulated so your customers can have that effortless, brilliant gloss throughout the day or night. It is available in both shimmer and natural finish options in various shades so your customers can have plenty of options to choose from.

private label lip glosses with Blanka and brand your brand
3. Bonus product: Plumping Lip Gloss

Do your customers prefer a less pigmented option? We’ve got that covered too. Our Plumping Lip Gloss is silky, slightly tinted, and delivers healthy high-shine, with a unique formula that is infused with mineral oil and Vitamin E to keep lips nourished and voluminous.

Deliver Glossy and Well Nourished Lips with Blanka

As glossy lips continue to dominate the beauty world, now is the perfect time to embrace and incorporate it into your product line. By offering high-quality, innovative glosses, you can attract a wide range of customers and stay on top of beauty industry’s biggest trends. Whether you’re seasoned in the industry or just starting out, we have everything you need to launch your beauty empire. Blanka is a fast and risk-free way to start your brand with zero minimums, zero commitment, and zero risk.

Are you looking to get your lip product line started?

← Older Post Newer Post →