branding

Your go to makeup and beauty blog.

Two women collaborate on beauty product branding at a desk with laptops, packaging samples, and design mockups.

Modern women aren’t just wearing beauty, they're wielding it

Beauty industry, ecommerce, branding

Beyond the Mirror: Beauty ecommerce and the ris...

Modern women aren’t just wearing beauty, they're wielding it

Beauty industry, ecommerce, branding
Flatlay of coral-colored self-care items including a candle, face roller, dropper bottle, bar soap, pouch, and tote bag—all styled monochromatically on a coral background.

Not all swag is what it seems.

Branding, Education

The evolution of corporate swag

Not all swag is what it seems.

Branding, Education
Collage of three women in outdoor settings: one in a yellow sweater with arms raised, one in a cowboy hat sitting in a barn, and one running through a wildflower field in a red dress.

Micro-aesthetics are shaping beauty—and giving brands new ways to connect.

beauty trends, branding

Hyperspecific beauty personas: Why they work an...

Micro-aesthetics are shaping beauty—and giving brands new ways to connect.

beauty trends, branding
Overhead flatlay of various beauty products including lipstick, serum bottles, a makeup brush, powder, scissors, and red swatches on a white background.

New rules in beauty. Is your brand staying ahead?

beauty industry, Beauty trends, branding

Clean girl beauty is out, the chaotic beauty tr...

New rules in beauty. Is your brand staying ahead?

beauty industry, Beauty trends, branding
Best practices for logo size and design to print on beauty products

Make your logo print-ready in minutes—learn how.

BEAUTY INDUSTRY, BRANDING, DESIGN, ECOMMERCE, LOGO DESIGN, PRINTING

Best practices for logo size and design to prin...

Make your logo print-ready in minutes—learn how.

BEAUTY INDUSTRY, BRANDING, DESIGN, ECOMMERCE, LOGO DESIGN, PRINTING

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