The ultimate guide on how to start a makeup line and sell online

Why real customer content drives viral product success.

Turn customer reviews into sales—here’s how to do it right.

Simple steps to build a more sustainable beauty brand.

Mob Wife glam is in and bold beauty is making a major comeback.

Grow your barbershop with branded grooming products.

How insert cards turn first-time buyers into loyal customers.

Grow your income with custom cosmetics for your MUA business.

Your customers want dupes and they’re great for your bottom line.

Glow from head to toe with skincare that pampers the whole body.

Smart ways to boost your Shopify store's average order value.

Add shimmer to your shop with these trending metallic must-haves.  

The pop culture icon is hardly seen without the coveted look.  

The skin gets dry; lips crack, hands chap, and the complexion gets rougher.  

A little inbox love can go a long way in winning your customers' hearts.

Peach Fuzz is 2024’s color and it is soft warm and universally flattering.

The custom box can reflect your brand in multiple ways.