With indie beauty brands such as Pixi, Drunk Elephant, and Rhode leading by example, there’s no denying that hybrid makeup products are here to stay. The trend continues to gain momentum thanks to near-universal appeal, attracting those concerned with cost (still the the biggest deciding factor when it comes to purchasing decisions), those looking to pare down a too-busy routine, as well as those looking for even more peace of mind when it comes to sun protection.
What is a skincare makeup hybrid product?
Hybrid makeup products feature high-performing ingredients—especially those regularly found in creams and serums—to nourish and protect the skin. The first product to do double-duty as a skin aid and a cosmetic was formulated in Germany by Dr. Christine Schrammek in the 1960s. Essentially an early form of BB cream, she developed the lightly tinted balm to soothe and protect the skin after a facial peel or surgery. Thanks to its massive popularity in the South Korean beauty scene, BB cream (and other hybrid products) have continued to attract customers from all over the globe.
What makes a makeup product multi-purpose?
Hybrid skincare and skincare makeup products feature a mixture of inactive traditional cosmetics ingredients and potent active ingredients.
Vitamins: Flawless complexion for the win
Vitamins C and E are considered powerful antioxidants and may improve the appearance of fine lines. Vitamin C is used in skincare and cosmetics for its brightening and redness-reducing properties. Vitamin E is added to formulations for its ability to soften and protect the skin barrier in order to prevent irritation and moisture loss.
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SPF: No sacrificing safety for the sake of beauty!
With sales of SPF-containing products continuing to surge, the combination of sun protection and cosmetics feels like a match made in heaven. Dermatologists now recommend layering products for maximum protection against sun damage such as age spots, fine lines, and wrinkles.
Niacinamide: Youthful glow unlocked via functional makeup
Technically a form of vitamin B3, niacinamide smooths and brightens skin, repairs the skin barrier, and boosts hydration levels.
Ceramides: Reduce redness while wearing makeup
Often added to products that are formulated to protect the skin, ceramides are naturally-occurring fats that are found in skin cells. Ceramides also reduce redness while smoothing fine lines and wrinkles.
Hyaluronic acid: Plump skin makes your makeup look flawless!
Hyaluronic is a gel-like substance that is produced by the body in the skin, eyes, and joints. Hyaluronic acid helps skin heal faster while maintaining its elasticity and moisture levels.
Peptides: Collagen production
Peptides are small proteins that have been shown to stimulate collagen production and improve skin elasticity while reducing fine lines and wrinkles
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The benefits of including hybrid cosmetics product in your makeup line
Including dual-purpose makeup in your cosmetics line is beneficial for you as a business owner as well as for your customers.
Your customers will associate your products with beautiful skin
The more your clients apply products from your cosmetics line the better their skin will look! When high-impact ingredients are incorporated into their makeup routine, they’ll likely notice an improvement in the texture and appearance of their skin—not to mention, be more likely to recommend your products to friends.
Your clients will appreciate products that save them time and money
Thanks to its ability to save both time and money, any high-performing makeup product that does double-duty as skincare has the potential to become a Holy Grail item. By offering multi-purpose makeup, your customers won’t have to buy as many separate (and expensive) products.
Are there downsides to multi-functional makeup products?
Offering customers the option to purchase hybrid makeup products is by-and-large advantageous. However, there are a couple of potential issues to keep in mind if you decide to make the switch.
Product irritation
Some ingredients, even those that are beneficial for many people, can be irritating—particularly if applied repeatedly. Customers with acne-prone, sensitive, and/or inflamed skin may be unable to use these products.
Weaker product formulation
Hybrid makeup products (which are formulated to sit on top of the skin) might not be as potent as formulations for serums, lotions, and moisturizers (which are designed to penetrate the skin). Similarly, most-if-not-all cosmetics are applied to a small, concentrated area. For some ingredients this isn’t an issue, but products containing an SPF should always be layered with stronger formulations.
Conclusion
Adding a dual-purpose makeup product to your cosmetics line with Blanka has several benefits: it will enhance, improve, and protect your customer’s skin, it will make less of a dent in their beauty budget, and it will save them time if they’re currently balancing a multi-step routine.
Looking to include the hybrid makeup trend in your cosmetics line? See what all the hype is about and order your samples from Blanka today! With no order minimums and no order fees, you can start your brand feeling confident and supported by our expert support team.
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