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Your go to makeup and beauty blog.

Grid of customizable beauty products with a bold "ADD TO CART" banner and cursor icon, highlighting a clear call-to-action for private label shopping

Smart ways to boost your Shopify store's average order value.

Ecommerce

5 High-impact ways to increase your Shopify sto...

Smart ways to boost your Shopify store's average order value.

Ecommerce
 "Metallic Moment" showcased with customizable beauty products like highlighter, lip gloss, and eyeshadow, all in shimmering metallic tones—perfect for bold branding

Add shimmer to your shop with these trending metallic must-haves.  

BEAUTY INDUSTRY, PRODUCTS

How to pull off the metallic makeup trend that'...

Add shimmer to your shop with these trending metallic must-haves.  

BEAUTY INDUSTRY, PRODUCTS
Playful collage featuring beauty products, pop culture icons, and trendy accessories, tying together music, sports, and private label branding for a creative campaign theme

The pop culture icon is hardly seen without the coveted look.  

BEAUTY INDUSTRY, PRODUCTS

Super Bowl LVIII makeup look: 3 ways to wear Ta...

The pop culture icon is hardly seen without the coveted look.  

BEAUTY INDUSTRY, PRODUCTS
Collage of customizable men’s skincare products, including cleansers, moisturizers, and serums, highlighting essentials for winter skincare and private label branding opportunities

The skin gets dry; lips crack, hands chap, and the complexion gets rougher.  

PRODUCTS

The Ultimate Men’s Winter Skincare Product Guide

The skin gets dry; lips crack, hands chap, and the complexion gets rougher.  

PRODUCTS
Valentine's-themed flat lay of customizable beauty products, including lipstick, jade roller, and soap, surrounded by heart graphics—perfect for seasonal branding

A little inbox love can go a long way in winning your customers' hearts.

BEAUTY INDUSTRY, ECOMMERCE

Get your brand ready for Valentine's Day 2025: ...

A little inbox love can go a long way in winning your customers' hearts.

BEAUTY INDUSTRY, ECOMMERCE
Collage of customizable beauty products, including lipsticks, eyeshadows, and highlighters, paired with Pantone's 2024 Color of the Year, "Peach Fuzz," highlighting trendy private label opportunities

Peach Fuzz is 2024’s color and it is soft warm and universally flattering.

BEAUTY INDUSTRY, ECOMMERCE

Peach Fuzz Perfection: Mastering Pantone’s Colo...

Peach Fuzz is 2024’s color and it is soft warm and universally flattering.

BEAUTY INDUSTRY, ECOMMERCE
 Patterned layout of customizable black packaging boxes with reusable cotton pads, highlighting sustainable beauty branding and eco-friendly packaging solutions

The custom box can reflect your brand in multiple ways.

BEAUTY INDUSTRY

5 Reasons why custom packaging is important in ...

The custom box can reflect your brand in multiple ways.

BEAUTY INDUSTRY
Collage of customizable beauty products like palettes, lip gloss, and blush, combined with playful visuals, reflecting the influence of TikTok beauty trends on branding in 2023

TikTok’s hottest makeup trends and how to sell them  

ECOMMERCE

How to Use TikTok Makeup Trends to Spice Up You...

TikTok’s hottest makeup trends and how to sell them  

ECOMMERCE
Close-up of Shopify's AI tool generating a playful product description for a matte, organic, vegan lipstick, highlighting the use of AI to enhance e-commerce efficiency

Shopify Magic helps you write product descriptions that sell fast

ECOMMERCE

Easy AI product descriptions with Shopify Magic

Shopify Magic helps you write product descriptions that sell fast

ECOMMERCE
 Elegant arrangement of customizable silver skincare bottles surrounded by greenery and natural elements, emphasizing luxury and eco-conscious beauty branding

This type of photography, however, goes beyond that.

ECOMMERCE

Lifestyle product photography tips that can hel...

This type of photography, however, goes beyond that.

ECOMMERCE
Camera recording a beauty influencer in a dimly lit room, emphasizing the importance of user-generated content (UGC) for makeup and skincare brand marketing

This can help to increase brand loyalty and drive sales.

ECOMMERCE, PRIVATE LABEL, PRODUCTS

Why do makeup and skincare brands need UGC crea...

This can help to increase brand loyalty and drive sales.

ECOMMERCE, PRIVATE LABEL, PRODUCTS
Overhead view of a woman working on a laptop at a desk surrounded by books and packaging, highlighting the role of customer reviews and content in driving SEO success

These are usually calculated based on your annual shipping volume.

ECOMMERCE

How will customer reviews impact SEO for Shopif...

These are usually calculated based on your annual shipping volume.

ECOMMERCE
A checklist pad on a desk, surrounded by office supplies, emphasizing productivity and organization for task management or business planning

The possibilities are endless.

ECOMMMERCE
ECOMMMERCE
Close-up of hands pouring a black bottle's contents, showcasing minimalist packaging and highlighting trends in sleek, modern beauty product design

This could be your sign to start a men’s beauty line.  

BEAUTY INDUSTRY, PRODUCTS

2022’s Biggest trends in skincare and wellness ...

This could be your sign to start a men’s beauty line.  

BEAUTY INDUSTRY, PRODUCTS
Flat lay of brand strategy materials, including mood boards, color palettes, and a Venn diagram, highlighting the creative process of building a cohesive brand identity

That’s why focusing on building a strong brand is incredibly important.

PRIVATE LABEL

How to build your own brand in 7 easy steps

That’s why focusing on building a strong brand is incredibly important.

PRIVATE LABEL
Side profile of a woman sitting on a bench, focused on her phone in a bright, minimalist setting, symbolizing goal-setting and intentional planning

Set goals that move your beauty brand forward this year 

BEAUTY INDUSTRY, ECOMMERCE

How to set goals for your beauty business in 2025

Set goals that move your beauty brand forward this year 

BEAUTY INDUSTRY, ECOMMERCE

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