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Your go to makeup and beauty blog.

Collage of customizable beauty products like palettes, lip gloss, and blush, combined with playful visuals, reflecting the influence of TikTok beauty trends on branding in 2023

TikTok’s hottest makeup trends and how to sell them  

ECOMMERCE

How to Use TikTok Makeup Trends to Spice Up You...

TikTok’s hottest makeup trends and how to sell them  

ECOMMERCE
Close-up of Shopify's AI tool generating a playful product description for a matte, organic, vegan lipstick, highlighting the use of AI to enhance e-commerce efficiency

Shopify Magic helps you write product descriptions that sell fast

ECOMMERCE

Easy AI product descriptions with Shopify Magic

Shopify Magic helps you write product descriptions that sell fast

ECOMMERCE
 Elegant arrangement of customizable silver skincare bottles surrounded by greenery and natural elements, emphasizing luxury and eco-conscious beauty branding

This type of photography, however, goes beyond that.

ECOMMERCE

Lifestyle product photography tips that can hel...

This type of photography, however, goes beyond that.

ECOMMERCE
Camera recording a beauty influencer in a dimly lit room, emphasizing the importance of user-generated content (UGC) for makeup and skincare brand marketing

This can help to increase brand loyalty and drive sales.

ECOMMERCE, PRIVATE LABEL, PRODUCTS

Why do makeup and skincare brands need UGC crea...

This can help to increase brand loyalty and drive sales.

ECOMMERCE, PRIVATE LABEL, PRODUCTS
Overhead view of a woman working on a laptop at a desk surrounded by books and packaging, highlighting the role of customer reviews and content in driving SEO success

These are usually calculated based on your annual shipping volume.

ECOMMERCE

How will customer reviews impact SEO for Shopif...

These are usually calculated based on your annual shipping volume.

ECOMMERCE
A checklist pad on a desk, surrounded by office supplies, emphasizing productivity and organization for task management or business planning

The possibilities are endless.

ECOMMMERCE
ECOMMMERCE
Close-up of hands pouring a black bottle's contents, showcasing minimalist packaging and highlighting trends in sleek, modern beauty product design

This could be your sign to start a men’s beauty line.  

BEAUTY INDUSTRY, PRODUCTS

2022’s Biggest trends in skincare and wellness ...

This could be your sign to start a men’s beauty line.  

BEAUTY INDUSTRY, PRODUCTS
Flat lay of brand strategy materials, including mood boards, color palettes, and a Venn diagram, highlighting the creative process of building a cohesive brand identity

That’s why focusing on building a strong brand is incredibly important.

PRIVATE LABEL

How to build your own brand in 7 easy steps

That’s why focusing on building a strong brand is incredibly important.

PRIVATE LABEL
Side profile of a woman sitting on a bench, focused on her phone in a bright, minimalist setting, symbolizing goal-setting and intentional planning

Set goals that move your beauty brand forward this year 

BEAUTY INDUSTRY, ECOMMERCE

How to set goals for your beauty business in 2025

Set goals that move your beauty brand forward this year 

BEAUTY INDUSTRY, ECOMMERCE
 Minimalist shot of a palm tree against a clear blue sky, symbolizing simplicity, relaxation, and tropical-inspired branding

How top beauty brands use authentic messaging to stand out.

BEAUTY INDUSTRY, ECOMMERCE

5 Brand message lessons from world's most popul...

How top beauty brands use authentic messaging to stand out.

BEAUTY INDUSTRY, ECOMMERCE
 Person browsing a visually appealing Shopify store on a laptop, showcasing optimized e-commerce design and tools to enhance online shopping experiences

Apps your beauty store didn’t know it needed.

BEAUTY INDUSTRY, ECOMMERCE

Best Shopify apps for your private label beauty...

Apps your beauty store didn’t know it needed.

BEAUTY INDUSTRY, ECOMMERCE
Close-up of a customizable beauty product jar with a sleek black lid on a marble surface, highlighting premium design and quality for cosmetics branding

Do you find it difficult to find quality cosmetics from private label cosmetic companies? Sometimes it can feel overwhelming when there isn’t a clear path to find the right cosmetics...

PRIVATE LABEL

7 tips to find quality products from private la...

Do you find it difficult to find quality cosmetics from private label cosmetic companies? Sometimes it can feel overwhelming when there isn’t a clear path to find the right cosmetics...

PRIVATE LABEL
 Minimalist skincare tubes labeled "Mask," "Cleanse," and "Exfoliate" displayed on sandy beach, embodying natural beauty and ocean-inspired branding

There’s no denying that building a brand takes a lot of hard work.

PRIVATE LABEL

DIY tips for building a brand and promoting it ...

There’s no denying that building a brand takes a lot of hard work.

PRIVATE LABEL
Luxury skincare jar labeled "Intense Hyaluronic Moisturizer" placed on sandy beach with ocean waves in the background, symbolizing hydration and premium beauty branding

And yes, a company’s name is a critical component of any business.

BEAUTY INDUSTRY, PRIVATE LABEL

How to save your beauty brand name from common ...

And yes, a company’s name is a critical component of any business.

BEAUTY INDUSTRY, PRIVATE LABEL
 A sleek lineup of skincare products showcased on a beach, ideal for promoting premium private-label collections

Develop your brand A brand is so much more than just a pretty logo.

PRIVATE LABEL

The ultimate guide: How to start a skincare line

Develop your brand A brand is so much more than just a pretty logo.

PRIVATE LABEL
Beauty products you can brand with your logo using Blanka

These are only a few examples among their many rewards and promotions.

BEAUTY INDUSTRY

5 surprise and delight marketing ideas for your...

These are only a few examples among their many rewards and promotions.

BEAUTY INDUSTRY

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