When it comes to owning a small business, customer conversion (in other words, what makes a potential customer become a paying customer), is one area where it pays to be diligent. While there are many ways to improve customer conversion, using an accelerated checkout app such as Shop Pay for your Shopify store not only improves customer conversion by up to 36%, it’s also easy to install and near-endlessly customizable.
What is Shop Pay?
Shop Pay is a virtual wallet that can be used to accelerate the checkout experience by auto-filling payment and shipping information. Shop Pay safely and securely stores the following unique information:
- shipping addresses (up to 20)
- credit card numbers and billing addresses (up to 10)
- mobile phone number
How does Shop Pay benefit your e-commerce site?
Offering Shop Pay as a checkout experience for your customers will have a positive impact on your beauty and skincare business in several different ways.
- Efficient checkout experience: Your customers can make their purchases with only a quick click or tap of a button—no need to get out the wallet or double-check the accuracy of shipping or billing information.
- Faster checkout for the next purchase: Returning customers will appreciate and remember how streamlined the checkout process is.
- Increased security: Shop Pay uses secure data storage and only shares customer information with your store when the actual order is being placed.
- Decreased cart abandonment: Recent statistics show that 70.19% of all online shopping carts are abandoned before a purchase is made—18% of shoppers reported abandoning their online shopping cart due to a complicated checkout process. Express payments apps such as Shop Pay can increase sales by removing mandatory information fields.
What are the customer perks of using Shop Pay?
Shop Pay isn’t just beneficial for the shop owner, it’s also a secure and convenient method of payment for your customers. As shoppers, they’ll experience:
- Accelerated checkout—no need to manually fill out order forms
- Exposure to new stores and undiscovered products on the Shop home screen
- Tracking and delivery updates
- Deals and discounts specific to Shop customers
- Shopping and product recommendations from brand based on past purchases
Find out why Blanka business owners love Shopify—your first month is only $1!
How to install your Shop channel
Whether you’re using a desktop computer, iPhone, or Android, installing your Shop channel couldn’t be simpler.
Installing Shop on a desktop computer:
- Go to your Shopify admin and click Settings then Apps and sales channels then Shopify App Store (log in, if necessary).
- Search for Shop and then click Add channel or Add app to add.
Installing Shop on an iPhone:
- From the Shopify app tap the … then tap + and then Add sales channels.
- From Add sales channels then tap Shop and then Add shop.
Installing Shop on an Android:
- From the Shopify app tap the … then tap + and then Add sales channels.
- From Add sales channels then tap Shop and then Add shop.
Customizing your Shop Store homepage
Once you have Shop installed, you can customize the display of your Shop Store in order to show off other items from your site that are currently available to purchase. Although Shop will automatically pull items from your pre-existing collection of brand assets, including your logo, cover image, store description, and store policies, it also gives users the freedom to create a tailor-made experience for potential shoppers.
Want to make additional changes? Create custom headers, announcement banners, navigation, and product collections by following the easy-to-follow instructions over at the Shopify Help Centre.
What’s the difference between Shop Pay and Shopify Payments?
Although they have similar names, Shop Pay and Shopify Payments are distinct from one another. Shopify Payment processes payments for small businesses once a Shopify account has been set up. On the other hand, Shop Pay—which eliminates the need to fill out shipping and billing information—relies on the infrastructure of Shopify Payment to process payment methods.
Looking for more tips on running a successful e-commerce beauty and skincare brand in 2025?
Check out Blanka’s in-depth guides to starting your own brand in 2025, setting and achieving business goals (plus, a free goal setting worksheet to help you get started), as well as all the best Shopify apps for your private label beauty store.
Why choose Blanka?
Blanka offers a zero risk, zero order minimum opportunity to build your own beauty brand. Choose from our catalog of hundreds of beauty and skincare products or work with Blanka Labs to create your own custom formulation using cruelty-free ingredients.
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