Best Shopify apps for your private label beauty store

Do you want to know how you can take your Shopify store to the next level? Do you want to know what the best Shopify apps are to increase sales and customer satisfaction? Great! Then, read on.

If you haven’t integrated your Shopify store with any apps yet, it’s time for you to discover what the apps can do for your store.

Benefits of Shopify apps

Apps are designed to enhance customer experiences in your store. You can find apps that help you fulfil orders more efficiently, or apps that optimize your site to be on the first page of search engines. Best of all, there are many apps out there that are free or have a manageable monthly subscription cost.

How to choose the best app for your store

Does the app enhance customer experience for your store?

A good question to ask yourself is if the app can boost customer experience. It’s one thing to find an app that makes your life easier, but will it be easy for your customer to navigate through?

Read the reviews

A great way to see the strengths and weaknesses of an app is to read reviews from other business owners who have used the app themselves. Thankfully, Shopify makes it easy for everyone to access the reviews section for any app. The more people who rave about the app, reflects on its performance and service quality.

Trial run

Many apps offer free trials to give you time to familiarize its features. This is a great way to immerse yourself in the app to see if it’s the right app for you. Some features to look out for include:

  • If the app is customizable to your Shopify store theme
  • If their customer support is efficient, reliable, and helpful
  • If the app is manageable and not too complex. You don’t need to complicate your life!

Now that we’ve covered the basics on how to choose the best Shopify apps, here we list the best Shopify apps for your private label beauty store.

SEO Booster by Secomapp

Why is this app one of our best shopify apps to increase sales and visitors?

Whether it’s your product headings or simply because you’re new to the ecommerce world, SEO Booster by Secomapp has proven to be useful for any entrepreneurs who want their store to be on Google’s search result page.

Try the SEO Booster app yourself! If you find yourself with any roadblock with the app, their customer support team has been praised for their efficiency and kindness!

Kiwi Size Chart & Recommender

One of the best shopify apps for your beauty store if you’re selling apparel, is the Kiwi Size Chart & Recommender. Customers will have an accurate look at what sizing looks like for a better experience with your store!

Sam, the founder of Kiwi Sizing, understands that returns and exchanges highly impact the operation costs. This not only affects the budget but it will take extra time to manage returns and replace orders.

What is the most fulfilling thing for the Kiwi Sizing team as they work on this app for ecommerce owners? Knowing that business owners using Kiwi won’t have to worry about sizing issues and attend to the most important things like creating happy customers, selling products, and marketing!

All Announcement Bar & Banner by App Hero

Create a banner in just one minute with All Announcement Bar & Banner. This is one of the best shopify apps to increase sales and motivate your customers to buy today!

This app makes it easy for you to choose the fonts and colors that best suit your theme. Create your own banners that announce promotions, sales, free shipping, and more!

App Hero’s team is thrilled to know that they are building an app that enhances their customers’ stores, sales, and life. When they see how much value they add to thousands of merchants, it only makes them want to enhance their app even more!

Amazon by Codisto

Needing a simple way to integrate your Shopify store on Amazon? Amazon by Codisto is the new Amazon sales channel. Easily receive Amazon orders in real time on your Shopify dashboard and manage listings with this integration.

Codisto provides the most trusted Amazon integration available for Shopify, supporting sellers since 2015. Expand your marketplace today and try free for 30 days.

Affiliate Marketing by UpPromote

Affiliate marketing is known as an ideal marketing model for dropshipping businesses to advertise your products and increase revenue without any upfront cost. UpPromote: Affiliate Marketing is the No #1 affiliate marketing app on Shopify App store where you can find an all-in-one affiliate/ influencer marketing solution to support you build, track and succeed with your marketing campaign. Some features to highlight:

  • Customer referral feature allows your customers to promote your products without the need of joining any affiliate program. It helps you boost sales with positive word-of-mouth as well as connect to your loyal customers
  • Simple to set up: The quick onboarding process and guideline systems will help you understand basically about how things work.
  • Auto-generate referral affiliate links and coupons.
  • In-app analytics with details of affiliate clicks, sales, etc.

Live Chat & Desk by Gorgias

If you dropship or private label beauty products, you understand that your business needs an efficient customer support system.

When you’re taking on more volume of sales and customers, you might also get more customer support tickets. What better way to get organized than using Gorgias’ Live Chat & Desk Shopify app?

Some of their customers’ favorite features are:

  • Snooze buttons on support tickets
  • Internal notes between teammates
  • Merging tickets to keep everything organized

Asta from Gorgias, shares that “Live Chat & Desk is specifically designed for Shopify and we own the deepest integration for it with full information of the customer profile, which allow us to empower ecommerce entrepreneurs around the world to provide amazing customer experience and turn customer support into a profit center.”

Sticky Cart

Sticky Cart provides attention-grabbing animations to nudge your customers to purchase in 1 click! They also have a helpful customer support channel when you need guidance but otherwise, it’s simple to create an eye-catching sticky button to boost sales for your Shopify store.

Michael at Sticky Cart says, “The most fulfilling thing for , is that we get to interact with some cool entrepreneurs running interesting businesses. It’s fun to figure out how we can help them improve their sales using our Apps with different businesses and industries!”

This goes to show how many entrepreneurs out there are using Sticky Cart to encourage their customers to buy ASAP!


Want a new way to market and engage with your customers? Convert visitors to loyal customers with this top rated Shopify app, Cartloop. Build and scale customer relationships in real time with personalized SMS Marketing campaigns and personal 1:1 SMS shopping features.

This is one of the best shopify apps to increase sales and get more personable with your customers, ultimately creating returning fans.

Co-founder of Cartloop, Lisa Popovici, shares her answer to why starting this Shopify app has been fulfilling for her and her team, “Marketing automation tools have made it possible to connect brands and shoppers at scale. But most tools are focused on one-off text marketing, without creating any value for your customers.

This is generating an email-like approach that doesn’t have customers’ best interest at heart. At Cartloop, we understand that people don’t buy things because someone tapped them on the shoulder and told them to. People buy from people they trust, like and whom they’re connected with.

Our mission is bringing the real-world experience of being in a store to the online medium. One of the most fulfilling aspects for me is empowering our merchants to understand their customers deeper and build quality connections through one to one interactions.”

Review & Social Media Referral by FarOut

When you want to see more organic customers through word of mouth, this is the Shopify app to reach for! Many customers have left a review of how the referral service is automated and easy, with a great customer support team.

With enough flexibility, you can customize the features for social media sharing and reviews to complement your customers’ experience.

Sina from FarOut shares that the team is “ambitious to be an easy, affordable, and all-in-one marketing app for small business owners.”

Find what you need all in one place today. From reviews, referrals, social media management, and affiliate marketing, you’ll be surprised by how much this one app can do for your store.

Loyalty & Rewards by

Find your next loyalty program with’s Loyalty & Rewards Shopify app! In the beauty industry, you can find companies like Sephora or e.l.f. who utilize loyalty programs to incentivize customers to keep coming back.

Alberto from Stamped shares with us, “The best thing about working for Stamped is to be able to generate a positive impact and tangible benefits for our customers’ businesses. We have thousands of happy customers growing their businesses with us.

Do not take my word for it. Just see the huge amount of glowing reports and reviews of our product in any eCommerce App Store.”

ReConvert by StilyoApps

Looking to convert your customers by using pop-ups and product recommendations? ReConvert’s app has all the features you need to bump up your average order values.

ReConvert’s users love how easy it is to customize the app according to their ecommerce store needs and they have seen an increase in sales! Design your checkout, “thank you” pages to make sure you’re maximizing your customers’ experience in your store and keep them coming back.

Fintan from ReConvert shares, “It’s the fastest and easiest way to add post-purchase cross-sells and upsells to your store. Seriously, you can start maximizing your AOV and profit on auto-pilot in just a couple of clicks.”

Lastly, you can find a list of multiple features and widgets in the app to start using on your store! From birthday collection to customizing your call to action buttons, find your favorite features to use with ReConvert!

Packaging and Supplies by Arka

Arka provides branded and unbranded eco-friendly packaging for ecommerce businesses. Arka’s Shopify app is easy to install and free of cost. Merchants can enjoy easy orders and order low quantities. They can check out as little as just 10 boxes for more flexibility, or start with a sample box.

All you’ve got to do is select the type of box you like, determine the sizing and quantity, and then brand it with your company’s logo, messaging and colors. Arka ensures speedy delivery and competitive prices.

Customer Reviews App by Reputon

Reputon will help you dramatically improve your store ratings, trust score, SEO and reputation by working with your happy customers.

With the ability to create custom automatic review emails, you can create a more personalized experience for your customers to earn more reviews! Nervous about receiving negative reviews? Not to worry. Reputon allows negative feedback to be redirected to a private feedback form so you can learn about your customers’ pain points!

AI Shopping Optimization by Fast Simon

Designed from the ground up for automation & self-service, Fast Simon delivers AI-Search, Collection filters, Merchandising, Personalization, Similar Styles, and Complete-the-Look to increase merchants’ conversion rate and AOV.

With the app seamlessly integrated into Shopify, BigCommerce, Magento, and WooCommerce, Fast Simon powers experiences for more than 600 million shoppers each month across thousands of brands.

Fast Simon’s integrated platform not only replaces point solutions, but also delivers a superior experience due to the number of data streams fed into its AI engine. Fast Simon uses shopper behavior signals, store signals, and merchant policies to deliver personalized search, collections, upsell, cross-sell, ad-platforms, data feeds, and campaigns.

Request a Quote by Omega

Want to close your deals faster? Omega offers their Shopify app to help you with just that! Not only can you set up custom pricing, faster invoicing, or quotes for specific products of collections, you can get real-time notifications to better keep track of your invoices.

Appointo by SidePanda

The #1 Appointment booking app and the only app with 5-star reviews. This app helps you with all your appointment booking needs and is integrated perfectly with Shopify. On top of that they have 24/7 support team (courtesy of their 5-star status), you can reach them anytime to get help regarding setup or any issues you might have.

iCart Cart Drawer Cart Upsell by IdentixWeb

iCart Cart Drawer Cart Upsell is an excellent Shopify app for increasing AOV and sales. iCart lets your customers add more items to their cart from the options given in the cart. With iCart, you can show upsells, cross-sells, and time-sensitive offers within the cart drawer and on the full cart page. Some prominent features included are:

  • Sticky add to cart and full cart
  • Progress bar
  • Product upsell
  • Product recommendation
  • Product bundle… and more!

Apart from this, it comes with advanced analytics to track the performance of the app. Top of that this app is free up to 50 orders.

Professional Invoices by Sufio

Sufio is a professional invoicing solution that automatically creates and sends invoices for your Shopify store orders.

Just select one of the brand-focused invoice templates and rest easy knowing your documents meet worldwide B2C and B2B sales compliance.

Sufio also allows you to create custom workflows according to your unique business needs, giving you space to automate every part of the invoicing process and leaving you with more time to focus on growing a successful business.

DH SEO‑All‑in‑one SEO Booster by Digitrading

DH SEO‑All‑in‑one SEO Booster is a one-size-fits-all SEO app – A must-have app for your site to be made perfect for Google SEO within minutes. Don’t leave yourself out of Google SEO ranking race!

Let DH SEO help you optimize your website SEO elements, making Google notice the optimization and consider ranking your site higher on search pages, then your website is better found on Google and gets more organic customer traffic day by day.

DH SEO‑All‑in‑one SEO Booster also has a 24/7 customer support team to tackle any questions you might have.

Smart Search and Filter by Searchanise

Your all-in-one solution to improve your store’s conversion rate. It does so with the help of advanced & instant search, a neat search results page, and various merchandising tools.

The most-reviewed Shopify search & filter app, trusted by over 12,000 clients, has amazing tools to optimize sales starting with the search bar of your store. Smart Search and Filter helps with search queries, exploring products and searches, and more!

Multilingual translation by langify

Comfortably translate your Shopify content with langify. Increase your sales and improve your business!
Reach more customers by selling in their native language. Set up additional languages and currencies easily with our configurator.
Increase your conversion rate & optimize search engine results.

  • Exclusive app features
  • ​Automatic & manual translations
  • Excellent support

All translations with langify are fully integrated with Shopify’s GraphQL API and therefore SEO optimized!

Product Options & Customizer by Product Customizer

Seeking a solution to Shopify’s variation restrictions?

Product Options & Customizer allows merchants to overcome Shopify’s variant limitations by creating unlimited product options fields for all your store’s products, with add-on pricing, color swatches, image swatches, calendar date selector, file uploads, and more.

You can increase your sales with unlimited product customizations, with personalized and customized products for an enhanced shopping experience. You can also increase your average order value by up-charging on product variations.


There are many moving parts when it comes to creating a successful business through your Shopify store. Let some Shopify apps do the heavy lifting for you!

As previously mentioned, you can choose the right Shopify app for your store by reading reviews, thinking about your end-user experience, and trying out the apps for free!

Do you have any favorite Shopify apps you use for your store? Share and comment below!

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