As a solopreneur at the beginning—or close to the beginning—of your ecommerce career, having the right tools for the job is vital. Versatile and beginner-friendly, Canva is a true workhorse when it comes to its potential as a design and editing app. Not only does it allow you to create stunning visual assets, the Pro version allows you to download a vector file—giving you the flexibility to apply your logo to your physical products as well as promotional and social media material.
Not just a graphic design tool, the Canva app also includes a video and website builder in addition to thousands of templates that can be used to promote your beauty brand across multiple channels.
Design a logo and download a vector file from Canva
Whether you’re taking advantage of the app’s easy-to-use logo maker or designing an eye-catching logo from scratch, Canva has all the tools you need to create graphic images that perfectly represent your brand. In addition to freebies, Canva Pro offers a massive collection of graphics, typographies, and photos—not to mention AI tools, premium templates, and the ability to download a vector file of your logo.
In case you need a quick refresher, a vector file is an image type that holds a large amount of data while holding points on a grid. Unlike other types of files, which can become blurred or pixelated as they expand, a vector file can scale to any size without looking stretched. Having a vector file of your logo allows you to use it across packaging and promotional materials without its appearance being affected.
If you don’t have the time or the desire to make your own logo, Blanka offers exceptional in-house logo design for a one-time fee to get your beauty brand started.
Export a Canva vector file for your Brand Plate
Before placing your first private label order, you must first purchase a brand plate design. This one-time purchase is a piece of etched metal (that can be made in up to four different sizes) that is used to transfer your logo onto products and packaging.
Before submitting your logo design, you’ll need to make sure it matches Blanka’s requirements:
- The design only contains simple lines and shapes.
- The vector file should have a transparent background.
For a step-by-step guide to exporting vector files from Canva for use with a brand plate, you’ll want to check out this detailed excerpt from our FAQ.
Use Canva to make branded social media assets
Invite your followers to follow, like, and engage by creating engaging visuals for your brand’s socials using Canva. Design your own graphics from scratch, with the help of a template, or using the app’s powerful new AI social media tool, Magic Design—an effective time- and money-saving option for busy solopreneurs.
Looking for more ways to streamline your social media channel? We love Shopify-integrated social media management apps such as Buffer or Tailwind—both of which offer free trials or limited plans.
Make a media or press kit for your brand with Canva
When it comes to options for media kit templates, Canva is equipped with hundreds to choose from. You may have heard of the influencer media kit (or received some yourself!) but having a media kit—also known as a public package of information given by companies to media outlets—is essential for any e-commerce business.
What goes into a media kit? Include the philosophy of your brand, the type of ingredients used in the products you sell and how they’re sourced, information about your background as an individual and a company, figures and statistics to support evidence of your earnings and growth as a business, brand partnerships, and media features or notable mentions.
Build your website using Canva’s free website builder
Put together a striking, Shopify-integrated website quickly and inexpensively using the Canva website builder. This free tool offers hundreds of customizable templates and drag-and-drop tools, making it the perfect choice for pulling together a memorable website in the same time it takes to build your line with Blanka—only minutes!
Find out how easy it is to start your private beauty and skincare brand, get started today and enjoy a free 14-day trial!
Promote your brand using Canva’s free video editor
Another freebie for e-commerce business owners, Canva’s online video editor can be used to promote your brand in several different ways. Most notably, the editor is ideal for making videos that can be shared across YouTube, TikTok, and Instagram. Use the editor to create educational videos demonstrating how products are meant to be applied or to edit candid material taken for sharing purposes.
Featuring the same user-friendly drag-and-drop interface and library of assets (in this case, clips, audio, and animation), Canva allows you to save your drafts as you work, eliminating the risk of losing material when editing directly within a social app.
Conclusion
Getting started with Canva is one of the easiest and most effective ways to create striking visual assets for your brand. While most of the tools mentioned in this article can be accessed with a free account, you’ll need to upgrade to Pro if you want to export a vector file from Canva for a logo.
When you choose to work with Blanka, we make it easy to build your brand so that you can focus on growing your business and your audience. We take care of product development, printing, warehousing, and dropshipping—all from a single location. There’s zero commitment and zero minimum order quantities to worry about, making it zero-risk to start your beauty and skincare brand.
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