How to dropship beauty products with Blanka in 5 steps

Dropshipping has become the talk of the town in the past couple of years. If you’re thinking about starting your private label beauty brand, take a look at how dropshipping can be a retail option for you!

What is dropshipping?

In 3 steps, you’ll get an understanding of what dropshipping is.

1. You receive an order from your customer on your online store
2. Your store automatically sends the order details to your supplier
3. Your supplier packages and ships your private labelled product directly to your end customer

It’s important to note that you’ll never hold any product inventory when you are dropshipping beauty products.

Start your Beauty brand today!

Dropship + Private label without any minimums

How do dropshippers make money?

With this retail model, the supplier will set a product cost. In order to generate a healthy profit margin, you will set your retail price by marking up the product cost. The retail price is the amount the customer pays on your store. Take this example:

• Mascara product cost: $6.00
• Markup: 300%
• Retail price: $18.00
• Product margin: $12.00

Profit breakdown: Do private label beauty products really make money

While a 300% or higher markup is possible, many beauty brands aim for profit margins between 50% and 70%, depending on their niche and target market. With Blanka, you can make way more money!

Read this exclusive guide to create a successful beauty dropshipping store.

The pros and cons of dropshipping

Why you should dropship beauty products

1. Ecommerce is exponentially growing
   In 2025, global retail ecommerce sales are projected to reach $6.86 trillion, marking an 8.37% increase from 2024. E-commerce revenue is expected to exceed $7 trillion this year and may surpass $8.1 trillion by 2026. Online shopping continues to be one of the most popular activities worldwide.
   
   As of 2025, ecommerce is anticipated to account for 21% of total retail sales worldwide, and projections show this will rise to 22.6% by 2027.
   
   While previous growth rates hovered around 17%, the market is now expected to grow at a healthy 7.8% compound annual growth rate (CAGR) between 2025 and 2029.
   
   Source: SellersCommerce (2025 E-commerce Statistics)
   Source: SpeedCommerce (2025–2029 Forecast)
2. Less inventory fulfillment burden
   The process of compiling, packaging, and shipping products can add heavy expenses to your business. In the dropshipping business, the supplier holds your products and handles packaging and shipping. You can focus on marketing, branding, and sales.
3. Low start-up costs
   Because you’re not carrying or storing inventory, this accounts for low start-up costs. Dropshipping cuts those costs so you can use your capital on branding and marketing instead.

Things you should be aware of when dropshipping

1. Less control over order fulfillment
   If a customer complains about the product they ordered, you may need to rely on your supplier for resolution. A reliable 3PL and order fulfillment provider can make a big difference in handling returns and keeping customers happy.
2. Lower product quality
   It’s common to find overseas suppliers in dropshipping. Some of these products are lower quality, which can damage your store’s reputation.
3. No control over shipping delays
   If your supplier is overseas, long shipping times may frustrate customers. Since you don’t hold the inventory, you can’t speed up the process.

What are the solutions then?

Be customer focused

Many beginner dropshippers think they’re not responsible for customer satisfaction, but in truth, putting your customer first is key to long-term success.

Choose the best suppliers

It can be difficult to find suppliers that manufacture the right beauty products and meet safety regulations. At Blanka, we’ve already done the work for you by sourcing the highest quality products directly from North America.

Always order samples

Always test samples before offering products in your store. This ensures product quality and that shipping meets your expectations.

How dropshipping beauty products with Blanka works

Blanka is a platform that automates the process of starting a private label beauty brand. You can dropship beauty products to the end customer, so you never have to hold inventory.

With Blanka, you’ll gain access to hundreds of high-quality makeup products, while you handle the marketing and sales!

1. Create an account with Blanka
2. Personalize with your brand
3. Add products to your store
4. Customer places an order
5. Blanka packages and ships your product to your customer. Voila!

Let’s break it down.

1. Create an account with Blanka
   When you create your online store on Shopify, Wix, or another ecommerce platform, you can install the Blanka app and create an account in 1 click.
2. Personalize & customize with your brand
   Browse our extensive catalog of hundreds of beauty products and select makeup products to sell in your Shopify store. Upload your logo and personalize your brand.
   
   

   It looks great. Perfect! You’re ready to start selling these private label products on your ecommerce store.

   Remember, it’s crucial to order samples so you can give the products a try. You don’t want to blindly sell to your customers and write beauty product descriptions when you don’t know the product yourself!

3. Add products to your store
   First, order samples, so you can see how much you love them! Then, with a simple click, add products to your store. They sync automatically.
4. Customer places an order
   When your customer places an order, simply pay for the order on Blanka. We’ll send the information to the supplier.
5. Blanka packages and ships your product to your customer. Voila!
   We hold inventory, brand your product, and handle the shipping process from start to finish.

Ever thought of custom shipping packaging options? Learn more.

Who is this for?

This is ideal for those that have a good following on social media or a decent client base. Dropshipping can be a competitive space but Blanka’s purpose is to help entrepreneurs expand their brand and sell directly to the audiences that trust them.

By combining the powerful techniques of private labelling and dropshipping, watch your business and brand grow!

For more customization, check out The Lab.

You can also tap into The Lab by Blanka to develop your own custom formulations, and enhance your brand’s feel with custom packaging inserts and lifestyle photography.

Stay ahead of beauty trends!

The beauty space is constantly evolving. Some of this year’s biggest trends include:

• Clean Beauty: More shoppers are choosing vegan, cruelty-free, and transparent formulations.
  • Check out this case study
• Maximalism: Bright colors and bold aesthetics are back.
• High-End Dupes: Affordable alternatives to prestige products are surging in popularity—and Blanka products fit this perfectly.

Conclusion

Choosing to dropship beauty products can help you build a successful brand when you carefully select your suppliers. This is why Blanka can be a good option for you to start selling branded, high-quality products as we provide you with local, dependable suppliers. As of 2025, Blanka offers over 450 private label SKUs across makeup, skincare, hair care, wellness, and even men’s grooming—giving you plenty of room to build a unique product mix.

It can be daunting at first, but with the necessary tools and resources, we’ll support you in expanding or launching your private label beauty brand in no time.

Dropship + Private label without any minimums

Blanka has already helped over 10's of thousands of entrepreneurs launch their beauty brands. Whether you're starting from scratch or scaling an existing shop, you're in great company.