Best practices for logo size and design to print on beauty products

Best practices for logo size and design to print on beauty products

Make your logo print-ready in minutes—learn how.

blanka branded images for logo type

You’re excited to see your beauty or skincare products with your logo printed, but when you finally get your products in hand, you realize your logo size and design doesn’t look as good as you thought. It’s either too complicated, too small, or simply the wrong color.

So, how do you prevent that from happening? You’ve come to the right place.

In this article, you’ll find some logo design best practices, including logo size guidelines, file types, key principles, and some printing options to ensure your logo looks great when printed on any product.

Here are the top 5 best practices to make sure your logo prints beautifully:

  1. Keep it simple: understand logo size and design basics
  2. Scalability: bold but simple
  3. Color: consider the background
  4. Saving and exporting your logo: file types and more
  5. Know your printing options

1. Keep it simple: understand logo size and design basics

Vector files

Your logo should be eye-catching with bold lines and a simple design. This helps it remain legible on smaller products like lip pencils or eyebrow pencils.

three logo examples

The simpler the logo, the clearer it prints. A bold design will look elegant and readable in any color.

2. Scalability: bold yet simple

Logos must scale well to fit both large and small products. Thin lines may not be visible at smaller sizes.

Tip 1: Avoid thin lines

Logos with thin strokes may look great on screens but are hard to read when printed small.

thin logo large thin logo small

Thicker lines improve clarity on all product sizes:

thick logo large thick logo small

Tip 2: Choose a bold font

Thin fonts can disappear at small sizes:

thin font thick font

Small products like pencils make thin fonts nearly unreadable:

pencil thin logo pencil thick logo

Tip 3: Use solid graphics

rocket example

Simple shapes print better. Avoid detailed outlines:

complicated rocket scaled down rocket simple rocket small simple rocket large simple rocket small

3. Color: solid is better

Consider the background

How does your logo look on various product backgrounds? Avoid gold on coral or purple on hot pink.

lip gloss branding

Avoid gradients

Gradients can appear messy. Solid colors are timeless and print better.

gradient example solid color example

💡 Blanka Tip: Stick to black and white logos for maximum versatility.

4. Saving and exporting your logo

Vector files

Always export your logo as a vector image (ai, .eps, .svg). These scale perfectly without losing quality.

Vector vs Raster

Raster images like .jpg or .png pixelate when resized. Vectors don’t:

Vector vs Raster
Left: vector. Right: raster. Notice the pixelation.

Pixels and logo size variations

Prepare different size variations (horizontal, square, vertical). Define minimum sizes and avoid extra whitespace.

logo with whitespace

Cropped version:

cropped logo

Option 1 – Direct Printing

Direct printing offers durable, premium finishes.

direct printing example

Option 2 – Labels or Stickers

Labels are cost-effective but may look less premium.

label example

Conclusion

Logo design best practices help ensure your products look amazing. Keep your logo bold, simple, and vectorized.

💡 Blanka Tip: Need help? Hire Blanka’s logo design team!

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