ecommerce

Your go to makeup and beauty blog.

Close-up of hands scrolling through an Instagram feed on a smartphone, symbolizing the importance of personal branding and social media presence for creators

What do the brands Live Tinted , Summer Fridays , and EM Cosmetics have in common.

BEAUTY INDUSTRY, ECOMMERCE

Personal branding 101: Why creators are turning...

What do the brands Live Tinted , Summer Fridays , and EM Cosmetics have in common.

BEAUTY INDUSTRY, ECOMMERCE
Smiling woman holding a customizable skincare bottle against a neutral background, showcasing effective personal branding and product promotion strategies

Be authentic when engaging with your audience.

BEAUTY INDUSTRY, ECOMMERCE

Influencer sales 101: What to consider when bui...

Be authentic when engaging with your audience.

BEAUTY INDUSTRY, ECOMMERCE
3D illustration of a shopping cart filled with packages next to a smartphone interface, representing e-commerce tools to boost customer conversions and sales

Search for Shop and then click Add channel or Add app to add.

ECOMMERCE

How to install the Shop App, increase conversio...

Search for Shop and then click Add channel or Add app to add.

ECOMMERCE
 Three vibrant Instagram posts showcasing beauty influencers using products, highlighting the power of organic user-generated content for private label brand promotion

Why real customer content drives viral product success.

BEAUTY INDUSTRY, ECOMMERCE

5 Ways to boost user-generated content (UGC) fo...

Why real customer content drives viral product success.

BEAUTY INDUSTRY, ECOMMERCE
Flat lay of customizable lipsticks in various shades arranged in a pattern, perfect for promoting beauty brands and encouraging product reviews

Turn customer reviews into sales—here’s how to do it right.

ECOMMERCE

5 Ways to encourage reviews on your beauty and ...

Turn customer reviews into sales—here’s how to do it right.

ECOMMERCE
Customizable beauty products displayed in a box alongside an insert card with Blanka branding, emphasizing the role of personalized packaging in strengthening e-commerce beauty brands

How insert cards turn first-time buyers into loyal customers.

ECOMMERCE

How to build customer loyalty and improve custo...

How insert cards turn first-time buyers into loyal customers.

ECOMMERCE
Makeup artist applying finishing touches to a client, symbolizing opportunities for independent professionals to expand revenue streams in the beauty industry

Grow your income with custom cosmetics for your MUA business.

BEAUTY INDUSTRY, ECOMMERCE

How to add additional streams of revenue as a m...

Grow your income with custom cosmetics for your MUA business.

BEAUTY INDUSTRY, ECOMMERCE
 Close-up of various beauty product textures, including creams, gels, and oils, highlighting the potential for creating high-quality dupes to benefit small makeup and beauty brands

Your customers want dupes and they’re great for your bottom line.

ECOMMERCE

How to grow your ecommerce beauty brand using t...

Your customers want dupes and they’re great for your bottom line.

ECOMMERCE
Grid of customizable beauty products with a bold "ADD TO CART" banner and cursor icon, highlighting a clear call-to-action for private label shopping

Smart ways to boost your Shopify store's average order value.

Ecommerce

5 High-impact ways to increase your Shopify sto...

Smart ways to boost your Shopify store's average order value.

Ecommerce
Valentine's-themed flat lay of customizable beauty products, including lipstick, jade roller, and soap, surrounded by heart graphics—perfect for seasonal branding

A little inbox love can go a long way in winning your customers' hearts.

BEAUTY INDUSTRY, ECOMMERCE

Get your brand ready for Valentine's Day 2025: ...

A little inbox love can go a long way in winning your customers' hearts.

BEAUTY INDUSTRY, ECOMMERCE
Collage of customizable beauty products, including lipsticks, eyeshadows, and highlighters, paired with Pantone's 2024 Color of the Year, "Peach Fuzz," highlighting trendy private label opportunities

Peach Fuzz is 2024’s color and it is soft warm and universally flattering.

BEAUTY INDUSTRY, ECOMMERCE

Peach Fuzz Perfection: Mastering Pantone’s Colo...

Peach Fuzz is 2024’s color and it is soft warm and universally flattering.

BEAUTY INDUSTRY, ECOMMERCE
Collage of customizable beauty products like palettes, lip gloss, and blush, combined with playful visuals, reflecting the influence of TikTok beauty trends on branding in 2023

TikTok’s hottest makeup trends and how to sell them  

ECOMMERCE

How to Use TikTok Makeup Trends to Spice Up You...

TikTok’s hottest makeup trends and how to sell them  

ECOMMERCE
Close-up of Shopify's AI tool generating a playful product description for a matte, organic, vegan lipstick, highlighting the use of AI to enhance e-commerce efficiency

Shopify Magic helps you write product descriptions that sell fast

ECOMMERCE

Easy AI product descriptions with Shopify Magic

Shopify Magic helps you write product descriptions that sell fast

ECOMMERCE
 Elegant arrangement of customizable silver skincare bottles surrounded by greenery and natural elements, emphasizing luxury and eco-conscious beauty branding

This type of photography, however, goes beyond that.

ECOMMERCE

Lifestyle product photography tips that can hel...

This type of photography, however, goes beyond that.

ECOMMERCE
Camera recording a beauty influencer in a dimly lit room, emphasizing the importance of user-generated content (UGC) for makeup and skincare brand marketing

This can help to increase brand loyalty and drive sales.

ECOMMERCE, PRIVATE LABEL, PRODUCTS

Why do makeup and skincare brands need UGC crea...

This can help to increase brand loyalty and drive sales.

ECOMMERCE, PRIVATE LABEL, PRODUCTS
Overhead view of a woman working on a laptop at a desk surrounded by books and packaging, highlighting the role of customer reviews and content in driving SEO success

These are usually calculated based on your annual shipping volume.

ECOMMERCE

How will customer reviews impact SEO for Shopif...

These are usually calculated based on your annual shipping volume.

ECOMMERCE

Want new articles sent to your inbox every month?

Join the Blank Slate – your beauty brand playbook.

Level up with Blanka Academy

Free expert-led webinars to help you build, grow, and scale your beauty business.

Rectangle_3113_8

Building your beauty and wellness brand with Blanka

Rectangle_3113_9

Marketing your beauty and
wellness brand 101

Rectangle_3113_10

Mastering ecommerce: Boost your beauty and wellness sales

Rectangle_3113_11

Expand your beauty/wellness business