The ultimate guide on how to start a makeup line and sell online

Skincare routines should not stop on the neck, the rest of our body needs some love too. Body care has become the new area of focus for a multi-step regimen...

Metallic makeup may seem intimidating at first, but with the right products it can be a great way to spice up any look all year round. Whether it’s to dress...

From her sold out Eras Tour, to romance with Kansas City Chiefs tight end Travis Kelce, Taylor Swift has recently been smashing records, breaking industry norms, and making headlines all...

With Valentine's Day right around the corner, it's time to give your online beauty store a dose of love and make your customers feel extra special. As a beauty entrepreneur,...

  This year, Pantone is redefining the term Peach Fuzz as they unveil 2024’s Color of the Year. PANTONE 13-1023 Peach Fuzz is timeless and adaptable, a surprising contrast to last...

In the beauty industry, it’s crucial to create a memorable unboxing experience for your customers. This can be done by using customized packaging for your beauty products.  It’s also a...

What’s one of the biggest opportunities in the cosmetics industry right now? Personal grooming and makeup for men. In this article, we are going to unpack the top trends we...

Free goal setting worksheet included below! Hello, 2025! It’s the perfect time to start thinking about what you hope to achieve with your small beauty business in the new year....

Branding is the art of defining your brand by distinguishing it from everyone else. There was a time – not even 10 years ago – when talking about body positivity...

Do you want to know how you can take your Shopify store to the next level? Do you want to know what the best Shopify apps are to increase sales...

Many business owners have pondered the importance of their beauty brand’s name. And yes, a company’s name is a critical component of any business. And although your brand—thanks to its...

Have you ever received an unexpected free item with an order? Have you been offered special promotions and rewards from businesses you regularly shop with? As it turns out, these...

When you want to buy something online, what’s one thing you would do before you make the purchase? If you said that you’d check the reviews, then you’re not alone!...

As a new entrepreneur in the private label beauty business, you should try to increase your brand awareness to attract new customers. This is how you should start thinking about...

Introduction Recently, social media giant TikTok announced on their blog that they have surpassed a major milestone: more than 1 billion people worldwide are tuning in and using their popular...

Influencer marketing has proven to help brands build social proof, increase brand awareness, and convert people into customers! To build a successful social media marketing strategy, we’ve got the top...