The ultimate guide on how to start a makeup line and sell online

Start your own skincare brand with this guide.

Maximize sales with expert tips to prepare for Mother’s Day shoppers!

The Pantone Color Institute has spoken, and 2025 is all about warmth, richness, and comfort. Say hello to Mocha Mousse (Pantone 17-1230)—Pantone Color of the Year 2025—a velvety brown hue...

Key takeaways: 71% of consumers expect personalized interactions with brands, and 76% get frustrated when this doesn’t happen Beauty brands with strong storytelling and clear positioning see up to 22%...

Key takeaways: The wellness economy reached $6.3 trillion in 2023 and is projected to grow to $7.4 trillion by 2025 73% of Gen Z shoppers are willing to pay more...

The men’s grooming industry is in the midst of a massive transformation.  Once dominated by basic haircuts and shaves, today’s market has expanded into a multi-billion-dollar industry encompassing premium men’s...

Turn readers into customers—start a blog to grow your beauty brand.

We’re breaking free from our beige and clean girl era as minimalism proved to have run its race. 2025 marks the resurgence of maximalism in beauty, fashion, and other industries....

Key takeaways: The global medical spa market, worth USD 18.6 billion in 2023, is projected to reach $49.4 billion USD by 2030 Retail sales of skincare products accounting for 20%...

Future-proof your medi-spa with trending skincare innovations now  

According to recent analysis, the global men’s hair care market is experiencing a transformation as it continues to grow at an impressive record pace, estimated at USD 41.20 billion in...

Increasing revenue is critical for every business—large and small. For most, this means finding new ways to attract more customers. But what a lot of businesses don’t realize sooner is...

Tips to build a unique, sustainable skincare brand in 2025.  

👀 Get the latest Social Media Trends, each week here! 🚀 Have you ever wondered how trends can grow your brand and increase your audience? In this article, you’ll learn...

It's no secret that the market has long been saturated with makeup and skincare products targeted primarily at women. Female TV personalities promote their own brands, Sephora stores seem to...

Ready to meet the skincare ingredient superstar of your dreams? Introducing Ectoin, a protective, hydrating multi-tasker with an extreme origin story. In the same family as peptides, which stimulate the...