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logo design printing

Best Practices for Logo Size and Design to Print on Beauty Products 


blanka branded images for logo type

You’re excited to see your beauty or skincare products with your logo printed, but then you finally get your products in hand, you realize your logo size and design doesn’t look as good as you thought. It’s either too complicated, too small, or simply the wrong color (oh no!).

So, how do you prevent that from happening? Well, you’ve come to the right place. 

In this article, you’ll find some logo design best practices, including logo size guidelines, file types, key principles, and some printing options to consider to ensure your logo looks great when printed on any beauty or skincare product.

Here are the top 5 best practices for your logo to print beautifully on your products:

 
  1. Understand logo size and design basics
  2. Bold but simple
  3. Consider the background
  4. Scalability
  5. Know your printing options

1. Understand logo size and design basics

Vector files

Hold on! Before you send off your logo, ensure that your logo is a vector image and not a raster image. Not sure what a raster image is? Keep reading!

Vector vs. Raster

A vector image ensures that your logo can look great on any size beauty or skincare product without the risk of it looking low quality. This type of image is composed of points, lines, and curves that are based upon mathematical equations.

Meanwhile, a raster image is made up of geometric shapes, also known as pixels, and when you enlarge a raster logo image like a jpg, your logo will look unclear if you make it bigger than its original size. 

On the other hand, your vector image logo will enlarge smoothly to any size you want so it will look great on lipstick caps, as well as a giant billboard.

example of how raster versions pixelate when enlarged
Left is the enlarged vector version. Right is the enlarged raster version. You can see the pixelation difference!

How will a vector image benefit me?

You can scale the logo bigger or smaller while retaining the original dimensions and most importantly, quality.

What vector files are suitable for printing?

These are the 3 most common vector file types: 

ai, .eps, svg

Most commonly, designers create logos in Adobe Illustrator, export it as svg or eps files for printing, or export as other formats such as png or jpg for digital uses like your website. A pretty straightforward process!

Pixels and logo size variations

Logo size dimensions are measured in pixels for digital needs and inches or millimeters for print.  You’ll want to make sure your logo looks good both small and large, so consider the possible applications and how it will be displayed.  

You’ll want to try to define minimum logo sizes as guidelines to ensure you can see everything clearly.  

 

Be sure to also have horizontal, square, and vertical versions of your logo. This can help you expand the products you want to print on with these logo size variations in hand. It’s important to note, each variation like this will count as a different logo if you are printing it, so keep that in mind when selecting your favorite!

2. Bold yet simple 

And now, diving into more logo design best practices. You want your logo to be eye-catching on beauty and skincare products. This means your logo should have bold lines and K.I.S.S. (Keep It Stupid Simple). 

Keeping your logo bold and simple also ensures that it still looks good on smaller, thinner beauty products like lip pencils or eyebrow pencils

three logo examples
 

The more complex it is, the tougher it will be to have clear, beautiful print jobs. The left logo has got the principles right. Now, your logo can printed on products with bold, dark lines.  This practice will ensure your logo looks elevated and elegant in any color, too!

3. Consider the background

If you’re thinking about starting your own lip gloss line, think about all the colors and shimmers your product will have. Now, think about how your logo would look on multicolored backgrounds.

If your logo is gold and silver, will it look good on a coral lip gloss tube? If your logo is purple and gold, will it be clear on a bright pink lip gloss product?

lip gloss examples
 

Bottom line: Think about keeping your logo black and white for makeup products.  You can’t go wrong with the classics.

4. Scalability

Beauty products can range from larger eyeshadow palettes where the surface is the perfect size for your logo to look beautiful. Then, there are the products that are thinner and smaller where you can’t even see your logo.

 

Your logo should be clear on the thinnest, smallest products and also on the other end of the spectrum, too (on a billboard one day, anyone?).

5. Know your printing options

Option 1 – Pad Printing

This option allows you to print on plastics with a glossy finish. Inkcups provide machines for at-home printing for your makeup products.

image of eyeshadow cap

Option 2 – Digital Laser Printing

Your logo can be digitally laser printed directly onto your beauty products. For example, blanka provides this service for merchants who want to private label beauty products with their own brand logo. 

blanka branded products

Option 3 – Label Stickers

Use printers like QL-300 to print out your own labels or get stickers done by printing companies like, Moo.

Conclusion

Logo design best practices should be understood to make sure that your logo looks great on all your beautiful products. From logo size to file type to the key principles of bold strokes and keeping your logo simple, you’re now ready to private label your products! 

To keep things simple, blanka provides makeup and skincare products for anyone to start private labeling under 30 minutes. If you have your logo ready to go, we’ll send you mockups to show you how your logo looks within a day. Sounds like a business you’re ready to try? Click the button below to get started.

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