Case study
Why brands choose to build with Blanka
How one entrepreneur turned sweat-proof beauty into big business
Case Study | January 2025
Industry Cosmetics | Audience NBA Athletes | Products BB Cream, Concealer
Sarah didn’t plan to revolutionize the name of the cosmetics game - she just wanted to go to brunch with her friends after a workout without her makeup melting off. Armed with a Master’s degree in consumer analytics, $200 in her bank account, and the support of Blanka, she launched SweatProof -
The problem
It started during a December trip to Florida in 2021. After a morning gym session, Sarah was already running late for brunch with her friends when she realized her makeup had completely sweated off.
Determined that she couldn’t be the only person that had this problem, Sarah started researching the market and found that no such sweat-proof solution existed.
Sarah’s quickly hit her first hurdle trying to find a supplier who could meet her needs and budget.
“I talked to at least 100 people, trying to find someone who believed in the idea and wouldn’t make me hit impossible order minimum.”
Enter Blanka.
The solution
With Blanka’s zero minimum order policy and personalized private label products, Sarah found the support she needed to turn her vision into a real business venture. Sarah knew SweatProof needed to look as good as it performed. With Blanka’s customizable packaging options, she was easily able to bring her brand dreams to life with merchandise that looks and feels luxurious.
"Blanka took care of the heavy lifting with product development and order fulfilment, so I could focus on growing the business”.
The result
Sarah’s sweat-resistant cosmetics quickly gained traction, first with college students and fitness enthusiasts and later with an NBA cheerleading team. By testing products among friends, family, and colleagues in her entrepreneurship program, Sarah ensured her products were ready to hit the market.
The results speak for themselves. From a $200 investment, SweatProof scaled from only 8 sales in their first month to $38,000+ in revenue from their first year and $72,000+ from their second. A 90% spike in revenue in just 24 months.
With Blanka, SweatProof was able to,
✔️ Launch quickly and affordably: Starting with just $200 and no minimum order requirements, Sarah brought SweatProof to market in only three months.
✔️ Create a high end brand: Blanka’s customizable packaging helped SweatProof achieve a sleek, modern aesthetic that resonated with its fitness-focused audience.
✔️ Achieve impressive sales growth: From just 8 sales in the first month to over $38,000 in revenue in the first year, SweatProof experienced rapid growth through Blanka.
✔️ Build a recognizable brand: SweatProof gained local and national attention, including partnerships with influencers and even an NBA cheerleading team.
✔️ Expand with ease: Blanka’s scalable solutions supported SweatProof’s growth, allowing Sarah to add new products, test marketing strategies, and ultimately prepare her brand for sale.
Advice from the founder
For aspiring beauty entrepreneurs, Sarah says this:
- “I leaned into the sweat-proof niche because it’s personal to me. Your story matters—it’s what will resonate with your audience.”
- “Get as much feedback as you can. I tested dozens of samples with friends before finding the perfect fit.”
- “Blanka made it so easy to source high-quality products and get to market quickly. Don’t overthink it—just start!”
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