The all-in-one platform for building and scaling beauty brands.

Everything you need to go from idea to a fully branded beauty line.

Why brands choose Blanka over Selfnamed

A side-by-side comparison across the features that matter most.

Blanka

Blanka

Built for entrepreneurs serious about owning a beauty brand — not just reselling product. Deep custom branding, 450+ SKUs, and Shopify-native integrations.
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Selfnamed

Selfnamed

A lighter-weight option with a free tier that works for testing the waters. Catalog depth and branding customization are more limited at scale.
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Ideal for
Founders building and scaling a premium beauty brand
Beginners testing a skincare idea with minimal investment
Fulfillment model
Dropship to customers or order inventory via wholesale
Dropship or wholesale with MOQs
Product range
450+ premium SKUs across makeup, skincare, haircare + more
Limited catalog, primarily skincare
Brand customization
Full branding—logo, labels, and packaging on every order
Label & box customization with MOQs
Fulfillment speed
2–5 business days (North America)
10+ business days
Branded samples
Order fully branded samples before launch
Samples available, unbranded only
Production location
North America
EU (Latvia)
Blanka

Blanka

Built for entrepreneurs serious about owning a beauty brand — not just reselling product. Deep custom branding, 450+ SKUs, and Shopify-native integrations.
Start free
Ideal for Founders building and scaling a premium beauty brand
Fulfillment model Dropship to customers or order inventory via wholesale
Product range 450+ premium SKUs across makeup, skincare, haircare + more
Brand customization Full branding—logo, labels, and packaging on every order
Fulfillment speed 2–5 business days (North America)
Branded samples Order fully branded samples before launch
Production location North America
Selfnamed

Selfnamed

A lighter-weight option with a free tier that works for testing the waters. Catalog depth and branding customization are more limited at scale.
SIGN UP TO SAVE
Ideal for Beginners testing a skincare idea with minimal investment
Fulfillment model Dropship or wholesale with MOQs
Product range Limited catalog, primarily skincare
Brand customization Label & box customization with MOQs
Fulfillment speed 10+ business days
Branded samples Samples available, unbranded only
Production location EU (Latvia)
Vegan and Cruelty-Free Products
Zero Minimum Order Quantities
PRIVATE LABEL MANUFACTURER
On-Demand Fulfillment and Inventory Tracking
CUSTOMIZE 450+ PRODUCTS
SUSTAINABLE PACKAGING
PRIVATE LABEL COSMETICS
ZERO MINIMUM ORDER QUANTITIES
DEDICATED SUPPORT FROM BEAUTY EXPERTS

Why the best brands choose Blanka

Built to launch faster, scale easier, and create a real brand — not just a product.

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  • Custom branded serums in bathroom

    Full Brand Customization

    Your logo, packaging, and products — all in one place. No inventory, no risk.

  • Person using a laptop with a cosmetic website open on the screen

    Multi-Category Product Range

    Build a full product line — from lip balms to serums to hair care, and more.

  • Two pairs of hands interlocking fingers against a blue background

    Hands-On Brand Support

    Get expert help at every step — from product selection to launch and beyond.

  • Person opening a cardboard box containing two white boxes with 'The Brand' logo.

    Fast Global Fulfillment

    Products ship within 2–5 business days so you can keep customers coming back for more.

  • Person applying a dropper of liquid to their face against a neutral background

    Built to Grow & Scale With You

    Start small and grow fast with memberships designed for scaling brands.

Choose the right platform for your brand

Both platforms serve different needs — here’s the simplest way to decide.

Choose Blanka if you...

Selfnamed might work if you...

Want a real, recognizable brand Want to test a skincare idea
Want full customization on every order Are okay with MOQs
Need fast, global fulfillment Are okay with longer lead times
Plan to sell wholesale and dropship Only want to dropship or are okay with MOQs
Want a wide product range across categories Plan to stay focused on a small product range
Male holding all in one body wash.

Join thousands of brands growing with Blanka

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“Amazing team to work with that gives you guidance on how to start your own label!”

Danielle C.
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Frequently asked questions

How does Blanka compare to Selfnamed on product range?

Blanka offers 450+ premium SKUs spanning makeup, skincare, haircare, and wellness — all North American-made, vegan, and cruelty-free. Selfnamed's catalog is primarily focused on skincare, with some haircare and makeup options available but a narrower overall range. If you want to build a full multi-category beauty brand from one platform, Blanka gives you significantly more to work with.

Does Blanka offer better branding than Selfnamed?

Blanka provides full brand customization — your logo, custom labels, and branded packaging — on every single order with no minimum quantities. Selfnamed also offers box and label customization, which is a genuine strength. However, their premium finishes (foil effects, specialty materials) require MOQs of 1,000+ units per SKU. For brands that want polished, premium packaging at low volumes, Blanka's no-minimum full-branding model has a clear edge.

How fast does Blanka fulfill orders compared to Selfnamed?

Blanka fulfills orders within 2–5 business days from North America. Selfnamed ships from facilities in Riga, Latvia (EU) and North Carolina (US), with production starting at 2+ days. For North American customers, Blanka's local fulfillment typically means faster delivery and lower shipping costs.

Can I order branded samples from Blanka before launching?

Yes. Blanka allows you to order fully branded samples — with your logo and custom packaging — before you launch. This lets you verify quality and photograph real product for your store. Selfnamed also offers samples, but they are generally unbranded, so you can't see exactly how your finished product will look.

Does Blanka offer wholesale ordering? Does Selfnamed?

Blanka supports both dropshipping and wholesale ordering with zero minimums — meaning you can stock inventory to sell in-store, online, or via retail partners at any quantity. Selfnamed does offer bulk/wholesale ordering, but it comes with MOQ requirements that kick in, particularly for premium customization options (1,000+ units per SKU). For brands that want true flexibility at any scale, Blanka's no-minimum model is the cleaner option.

Which platform is better for scaling a beauty brand — Blanka or Selfnamed?

Blanka is purpose-built for scaling. With membership plans for growing brands, a 450+ product catalog across multiple categories, full branding on every order, wholesale capability, and dedicated expert support, Blanka is the stronger choice for founders who want to build a long-term, sellable beauty brand. Selfnamed works well as a low-risk starting point, but its limited customization and dropship-only model can become bottlenecks as you grow.