Case study

Why brands choose to build with Blanka

Glow & Flow

Turning “the one” into “the many”

Case Study | March 2025

Industry Cosmetic Accessories | Audience Beauty Professionals | Products Motorized Jade Roller, Moisturizer, Cleanser, Serum

Arden has always been drawn to the world of ecommerce. She started her career managing an Amazon storefront, quickly learning some of the ins and outs of online sales. She soon realized she didn’t just want to sell other people’s products - she wanted to sell something of her own that mattered. That’s when she discovered Glow & Flow, a brand specializing in high-quality motorized jade rollers.

With their patented technology, Glow & Flow was producing motorized jade rollers designed to elevate skincare routines by enhancing product absorption and promoting circulation. Glow & Flow wasn’t just making another beauty tool; they were transforming how people approached self-care. Inspired by her own skincare journey and with a vision for growth, Arden acquired the business and started brainstorming her plans for expansion.

The problem

Since Glow & Flow had already established a loyal customer base, Arden knew that to achieve the level of growth she wanted for the business, it was time to expand beyond selling their single hero product. Customers loved the jade rollers, but after making a single purchase, they wouldn’t return for months. She needed a way to boost retention, increase order values, and turn one-time buyers into repeat customers.

Expanding into new products wasn’t as simple as just adding them to her storefront. Arden struggled with finding a supplier that offered high-quality products, that were within her hero product category, and didn’t require massive upfront investment. She needed a partner that could provide low minimum order quantities, seamless branding, and superior product formulas.

Then she found Blanka.

“I wanted to expand our product line to keep customers coming back, but finding the right supplier with high-quality products and flexible order options wasn’t easy.”

The solution

Blanka allowed Arden to take Glow & Flow to the next level by effortlessly adding branded skincare products to her product line. She launched a moisturizer, cleanser, and serum that complemented her already best-selling jade roller, creating a complete skincare ritual for her customers.

“Blanka made it possible to expand my product line in a way that felt natural and elevated my brand. It was the missing piece I needed to grow.”

The result

Since expanding her product line in mid-2024, Glow & Flow has experienced rapid growth. Not only has Blanka helped Arden increase the average order value, but customers are returning at a much higher frequency. Most customers who previously came only for the jade roller now purchase an entire skincare set.

With Blanka, Glow & Flow was able to:

✔️ Increase customer retention - turned one-off buyers into monthly repeat orders

✔️ Increase customer order value - average cart size jumped from $60 to $300+ with bundled skincare products

✔️ Achieve scalable growth - built a foundation for continued product addition and expansion

✔️ Expand their operations with low-risk - with no minimum order quantities, Arden could test new products with her customer base without incurring huge upfront costs