Beyond The Brand

How to set goals for your beauty business in 2022 (Free goal setting worksheet) Hello, 2022! It’s the perfect time to start thinking about what you hope to achieve with your small beauty business in the new year.  Maybe you

How Will Customer Reviews Impact SEO for Shopify Sites in 2022? So you might be wondering, how do customer reviews impact SEO for Shopify sites in 2022? If you’re like most business owners, you’ve made the connection that reviews and

Ecommerce Photography 101: How to Shoot Beauty Product Photos You’ve started your private label cosmetics business but you can’t quite seem to capture the perfect photo that shows off your winning makeup products.  Having attractive and clear product pictures is

10 Proven Ways to Collect Reviews for Your Makeup Line When you want to buy something online, what’s one thing you would do before you make the purchase? If you said that you’d check the reviews, then you’re not alone!

6 Creative Ideas for Your Next Brand Awareness Campaign As a new entrepreneur in the private label beauty business, you should try to increase your brand awareness to attract new customers. This is how you should start thinking about your

Tiktok Marketing: How to promote your beauty brand in 4 simple steps Introduction Recently, social media giant TikTok announced on their blog that they have surpassed a major milestone: more than 1 billion people worldwide are tuning in and using

The 10 Best Shopify Apps for Your Private Label Beauty Store Do you want to know how you can take your Shopify store to the next level? Do you want to know what the best Shopify apps are to increase

Instagram Monetization by Selling Your Own Beauty Products  Instagram monetization is when you want to turn your Instagram followers into customers. After all, having an audience who consumes your content is a viable way to earn extra money on the