Beyond The Brand

Branding is the art of defining your brand by distinguishing it from everyone else. There was a time – not even 10 years ago – when talking about body positivity and inclusivity was treated as a brand’s unique selling point,

Best Shopify apps for your private label beauty store Do you want to know how you can take your Shopify store to the next level? Do you want to know what the best Shopify apps are to increase sales and

Do you find it difficult to find quality cosmetics from private label cosmetic companies? Sometimes it can feel overwhelming when there isn’t a clear path to find the right cosmetics private label supplier. Our 7 tips in this article can

There’s no denying that building a brand takes a lot of hard work. It can be a powerful tool for businesses to create differentiation and loyalty among their customers. That’s why you need to develop a good strategy in order

Many business owners have pondered the importance of their beauty brand’s name. And yes, a company’s name is a critical component of any business. And although your brand—thanks to its awesome products—will see some success, it won’t be able to

The ultimate guide: How to start a skincare line Have you always dreamed of creating your own skincare line? Do you need help knowing where to begin? Congratulations! If you’re reading this essential guide, then you’ve already taken the first

5 surprise and delight marketing ideas for your beauty business Have you ever received an unexpected free item with an order? Have you been offered special promotions and rewards from businesses you regularly shop with? As it turns out, these

5 ways to lower shipping costs for your small beauty business In a survey conducted in 2019, more than 64% of US respondents said that cost is the most important factor associated with shipping. Additionally, 28% of respondents said that

How Your Brand Can Be a Social Media Selling Success With new developments in tech and increased accessibility, more and more companies are using social media platforms as a way to roll out digital marketing campaigns. Spending on social media

VIP Plan As you’re building your private label cosmetic business, you want to personalize your brand the way you want it! A successful merchant like yourself deserves a more premium personalized experience. Blanka’s new VIP Plan is the answer. We’re