Beyond The Brand

The ultimate guide: How to start a skincare line Have you always dreamed of creating your own skincare line? Do you need help knowing where to begin? Congratulations! If you’re reading this essential guide, then you’ve already taken the first

5 surprise and delight marketing ideas for your beauty business Have you ever received an unexpected free item with an order? Have you been offered special promotions and rewards from businesses you regularly shop with? As it turns out, these

How Your Brand Can Be a Social Media Selling Success With new developments in tech and increased accessibility, more and more companies are using social media platforms as a way to roll out digital marketing campaigns. Spending on social media

5 Ways to Lower Shipping Costs for your Small Beauty Business In a survey conducted in 2019, more than 64% of US respondents said that cost is the most important factor associated with shipping. Additionally, 28% of respondents said that

VIP Plan As you’re building your private label cosmetic business, you want to personalize your brand the way you want it! A successful merchant like yourself deserves a more premium personalized experience. Blanka’s new VIP Plan is the answer. We’re

5 Best Shopify Themes for your Beauty Store Do you want to sell your cosmetics with Shopify but you’re not sure what the best theme to use is? You’ve come to the right place! In this article, you’ll find the

How to set goals for your beauty business in 2022 (Free goal setting worksheet) Hello, 2022! It’s the perfect time to start thinking about what you hope to achieve with your small beauty business in the new year.  Maybe you

How Will Customer Reviews Impact SEO for Shopify Sites in 2022? So you might be wondering, how do customer reviews impact SEO for Shopify sites in 2022? If you’re like most business owners, you’ve made the connection that reviews and

Ecommerce photography 101: how to shoot beauty product photos You’ve started your private label cosmetics business but you can’t quite seem to capture the perfect photo that shows off your winning makeup products. Having attractive and clear product pictures is crucial

10 Proven Ways to Collect Reviews for Your Makeup Line When you want to buy something online, what’s one thing you would do before you make the purchase? If you said that you’d check the reviews, then you’re not alone!